Tag Archives: behind

Infographic: The Data Behind What Makes An Effective Sales Process

This is one of my all-time favorite infographics. I reference it in other articles quite regularly. It really gets to the point of how important it is to respond to your inbound leads ASAP. And I’m not talking about newsletter signups or people who have downloaded a white paper. I’m talking about hot leads: People who are calling in, asking for demos, and asking specific questions. I’ve worked for many B2B companies in the past where this was always something that could have been improved. The first problem is: 9-5. You’re losing a ton of money by not responding to…

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Infographic: The Data Behind What Makes An Effective Sales Process

The Psychology Behind a Perfectly Formatted Email Newsletter

perfectly formatted email

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…

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The Psychology Behind a Perfectly Formatted Email Newsletter

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BuddyPress: One Plugin, Five Communities

BuddyPress is social networking in a box, the loveable plugin that has people around the world getting social. But using BuddyPress isn’t all about waking up one morning and being struck by the amazing idea of creating the next Facebook. BuddyPress is a tool for creating communities.
In fact, if you look at successful implementations of BuddyPress, you’ll see they aren’t Facebook clones, but rather niche groups that have put BuddyPress to work in growing their community.

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BuddyPress: One Plugin, Five Communities

Interactive Prototypes And Time-Savers With Adobe Fireworks

As interface designers, we’re often required to demonstrate the look and feel (and interactions) of the interfaces we design. We often begin with a series of flat images, and while these may be pixel perfect and show some amazing detail, they lack the context of the user experience.
Without context, it would be difficult for your clients to understand the flow of an app or website in the way you originally planned it.

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Interactive Prototypes And Time-Savers With Adobe Fireworks