Tag Archives: business

A Comprehensive Website Planning Guide (Part 1)

As a veteran designer, developer and project manager on more sites than I can count, I’ve identified a common problem with many web projects: failure to plan. As the same issues come up repeatedly in my work, I’ve written this guide in order to help our clients, other designers, businesses and organizations plan and realize successful websites.
Who This Guide Is For Written in relatively non-technical language, this guide provides a broad overview of the process of developing a website, from the initial needs assessment through site launch, maintenance and follow up.

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A Comprehensive Website Planning Guide (Part 1)

Respect Always Comes First

The past years have been remarkable for web technologies. Our code has become modular, clean and well-defined. Our tooling for build processes and audits and testing and maintenance has never been so powerful. Our design process is systematic and efficient. Our interfaces are smooth and responsive, with a sprinkle of beautiful transitions and animations here and there. And after so many years, accessibility and performance have finally become established, well-recognized pillars of user experience.

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Respect Always Comes First

Your Author Bio Is A Conversion Gold Mine

gold mine

Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me? Just Google ‘author bio optimization’ and see what your search turns up. Not much. Just one or two dated guides. Clearly, digital marketing experts are not seeing the business potential of an optimized author bio. Well, I’ve got news for you. By ignoring your bio, you’re missing out on a lot of business. Your author bio has a lot of marketing potential. It’s an untapped goldmine that can do so much for your business. Would you like…

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Your Author Bio Is A Conversion Gold Mine

Are Security Concerns Holding You Back From Marketing Innovation?

Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected. When you’ve marketed your business effectively, you can enjoy numerous benefits such as increased brand awareness, high SERP visibility and abundant traffic. Unfortunately, the more you grow your online presence, the more you are a target for cyber-criminals, hackers and other disreputable individuals. 2017 was a year when a number of high profile cyber-security disasters hit the news. In this current climate of fear, it’s understandable you might feel inclined to hold back on your…

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Are Security Concerns Holding You Back From Marketing Innovation?

The Online Business Owner’s Operational Website Checklist

Website Checklist

A common oversight that many online businesses make is NOT using their own website. Simply put, they don’t spend time being in their visitors’ shoes. Many site owners are busy doing day-to-day business-as-usual tasks. Working on new features, promotional campaigns or whatever other millions of things that are sitting on their to-do list. Very few spend time checking up on their own online property to make sure everything is in working order. And for a business owner, whose time is valuable, this job can be handed off to an intern, virtual assistant or entry-level employee. It’s a good idea to…

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The Online Business Owner’s Operational Website Checklist

How to Generate Email Signups Using Instagram

instagram email

An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account ban can take your email list away from you. Whatever happens in the online marketing world, your email list will always be able to give you a direct line of communication with people who want to hear from you — and will be interested in buying from you. 80% of retail professionals suggest that email is their greatest driver of customer retention, and 59% of B2B marketers say that email is their most effective revenue…

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How to Generate Email Signups Using Instagram

How Do I Know If Venture Capital Fits My Business?

There is a popular image in the world of software which many young and inexperienced entrepreneurs are becoming infatuated with. It’s the idea that when you come up with an awesome idea, the highest peak to strive for — the ultimate goal — is getting in front of a venture capitalist and receiving a huge lump sum to propel your business to unimaginable heights and bring tremendous personal wealth. Well then, let’s explore what it really means to fund your business with equity capital.

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How Do I Know If Venture Capital Fits My Business?

10,000 Hours of Practice Won’t Increase Conversions (But This Will)

It’s a maxim we’ve all heard and one we’re likely just as sick of. A saying which, if you spend any time on LinkedIn or other self-promotional platforms, you’ll find adorning countless updates, “motivational” images, and influencing all kinds of statuses. A belief so ingrained in the modern business psyche that it’s become almost synonymous with success. What’s the belief I’m referring to? Malcolm Gladwell’s idea that with 10,000 hours of practice, you can become an expert at anything. It’s an approach almost every successful person recommends. Countless hours of hustle will have you mastering your craft and reaching some…

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10,000 Hours of Practice Won’t Increase Conversions (But This Will)

What is a Vanity Metric?

what is a vanity metric

A metric that makes you feel good without telling you anything about your business. Or as Tim Ferris puts it: ‘Vanity metrics: good for feeling awesome, bad for action.’ Vanity metrics are things you can measure that don’t matter. They’re easily changed or manipulated, and they don’t bear a direct correlation with numbers that speak to business success. People use vanity metrics because they don’t know that these numbers don’t really count, or because vanity metrics can make you feel like you’re getting results – even though they don’t really tell you anything about your business health or growth. What’s…

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What is a Vanity Metric?

How To Do Content Marketing Without Writing Blog Posts

Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog posts published daily. Meaning you are competing with potentially thousands of other businesses for the same traffic. But what if you don’t have to, want to, or need to blog? What if your business doesn’t make sense for blogging? It’s becoming a…

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How To Do Content Marketing Without Writing Blog Posts