If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs. Each stage of this journey requires a different marketing approach and you might be missing out on revenue if you’re marketing doesn’t cover each aspect of the ‘buyer’s journey.’ In this guide, we’re going to look at what the buyer’s journey is, and what implications the concept has for your business, especially…
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The Crazy Egg Guide to the Buyer’s Journey
Your B2B content strategy has one goal, one question to answer: Why should another business use your product or service? And your approach to the answer must change depending on where your audience is in the buyer’s journey. While who controls the B2B buyer’s journey has shifted recently — the prospect largely has the steering wheel now — the process is fundamentally the same, and the sales funnel is still very much intact. Only now, prospects can pick and choose how they move through it, including where, when and in which formats they get their information. Awareness-stage initiatives are split…
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A Complete Content Funnel for the B2B Buyer’s Journey