If you’re like me, then being persuaded requires a scientific approach and concrete examples. And that’s exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design, and BJ Fogg’s modern persuasion phenomenon, “mass interpersonal persuasion.” And it has a lot of practical gamification examples that you can apply to your own products for more engaging experiences.
Today, virtually all companies (except for special ones like Basecamp) have to grow non-stop.
Augmented reality is generally considered to be very hard to create. However, it’s possible to make visually impressive projects using just open source libraries. In this tutorial we’ll make use of OpenCV in Python to detect circle-shaped objects in a webcam stream and replace them with 3D Earth in Three.js in a browser window while using WebSockets to join this all together.
We want to strictly separate front-end and back-end in order to make it reusable. In a real-world application we could write the front-end in Unity, Unreal Engine or Blender, for example, to make it look really nice. The browser front-end is the easiest to implement and should work on nearly every possible configuration.
Many of today’s hottest technology companies, both large and small, are increasingly using the concept of the minimum viable product (MVP) as way to iteratively learn about their customers and develop their product ideas. Jump to Part 2 of this case study.
By focusing on an integral set of core functionality and corresponding features for product development, these companies can efficiently launch and build on new products. While the concepts are relatively easy to grasp, the many trade-offs considered and decisions made in execution are seldom easy and are often highly debated.
When e-commerce search works, it’s fast, convenient and efficient. It’s no wonder that so many users prefer searching over clicking categories. Unfortunately, our recent large-scale usability study and top-50 benchmark of e-commerce search finds that search often doesn’t work very well.
On-site search is a key component of almost any e-commerce website. That’s why we at Baymard Institute have invested months conducting a large-scale usability study, testing the e-commerce search experience of 19 major e-commerce websites with real-world end users.
When our HTML5 game Numolition was nearly done, we decided to throw it all away and rebuild it in Unity. That turned out to be an exciting and valuable experience, and one that I thought would be worth sharing with other Web developers. Come in, the water’s warm!
Last year, we released a mobile game named Quento. It was written entirely in HTML5, wrapped in our proprietary PhoneGap alternative and launched in many app stores with mild success.
Most designers spend too much time with their designs to be objective about them. The best thing any designer can do is to collect feedback from real users. Testing uncovers pain points and flaws in a design that are not otherwise obvious.
Recently, I had an opportunity to experience this firsthand when iterating on HelloSign, the iOS app that enables users to scan, sign and send documents from their phone using the built-in camera.
Some websites outperform others, whether in their content, usability, design, features, etc. Details of interaction design and animation make a fundamental difference on modern websites. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.
When we design digital products, we often use design applications such as Photoshop and Sketch. Most people who have been in the business for a few years obviously know that design is more than just about visual presentation.
In 2011 we saw the rise in popularity of two relatively new trends: responsive Web design and the use of HTML’s canvas. While some websites had experimented with both, in the last 12 months we’ve seen these trends move from the fringes firmly into the mainstream.
Responsive Web design is more a concept than a technology — an ideal that many new websites aspire to. Canvas, on the other hand, is an HTML5-based technology that opens the door to a new wave of interactivity.
Two weeks ago we published the first part of Photoshop tips and tricks for photo retouching. Today, we’ll be presenting the rest of the article. We hope that these techniques will be quite useful for your workflow. You may know some of them, but hopefully not all of them. We have had articles on various tools in Adobe Photoshop but this one is focused more on the techniques rather than the tools provided.
Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be.