Tag Archives: career

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CRO Hero: Claire Peña, Growth Marketing Manager at Splunk

CRO Heroes

Admittedly, Conversion Rate Optimization is not the most sexy term in the marketing world – but if you’ve ever run an A/B test where the variant won by a landslide, or made a website design change that led to a significant increase in product purchases, you know firsthand how exciting and powerful CRO can be in action. Marketers who specialize in conversion rate optimization are often a rare mix of analytical and creative; tactical, and intuitive. They need to get inside a customer’s head, but they also need to dive deep into data. Often, CRO professionals are tasked with: Reducing…

The post CRO Hero: Claire Peña, Growth Marketing Manager at Splunk appeared first on The Daily Egg.

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CRO Hero: Claire Peña, Growth Marketing Manager at Splunk

Designing With Real Data In Sketch Using The Craft Plugin

Besides the user’s needs, what’s another vital aspect of an app? Your first thought might be its design. That’s important, correct, but before you can even think about the design, you need to get something else right: the data.

The image shows a preview of a movie app, designed with the Craft plugin in Sketch

Data should be the cornerstone of everything you create. Not only does it help you to make more informed decisions, but it also makes it easier to account for edge cases, or things you might not have thought of otherwise.

If you want to get even more out of Sketch, feel free to check out our fancy new book, “The Sketch Handbook”, with practical examples that you can follow along, step-by-step, to master even the trickiest, advanced facets and become a true master of Sketch.

The post Designing With Real Data In Sketch Using The Craft Plugin appeared first on Smashing Magazine.

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Designing With Real Data In Sketch Using The Craft Plugin

Tips For Mastering A Programming Language Using Spaced Repetition

Since first hearing of spaced repetition a few years back, I’ve used it for a wide range of things, from learning people’s names to memorizing poetry to increasing my retention of books.
Today, I’ll share best practices that I’ve discovered from using spaced repetition to learn and master a programming language.
Further Reading on SmashingMag: How To Get Started With Ruby Crucial Concepts Behind Advanced Regular Expressions 7 JavaScript Things I Wish I Knew Much Earlier In My Career An Introduction To Object Oriented CSS (OOCSS)’“) Some great articles on this topic are already out there, including “Memorizing a Programming Language Using Spaced Repetition Software” by Derek Sivers and “Janki Method” by Jack Kinsella.

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Tips For Mastering A Programming Language Using Spaced Repetition

Career Advice For Graduating Web Design Students

It’s that time of year again: graduation, when students transition away from the classroom to what will hopefully be a long and successful career in their chosen industry. I recently said goodbye to some of my own website design and development students. Instead of teaching lessons in design principles or responsive websites, I spent our final evening together answering their questions. One of those questions was, “What is the best career advice you’ve ever received?

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Career Advice For Graduating Web Design Students

Understanding JavaScript Bind ()

Function binding is most probably your least concern when beginning with JavaScript, but when you realize that you need a solution to the problem of how to keep the context of this within another function, then you might not realize that what you actually need is Function.prototype.bind().
Further Reading on SmashingMag: What You Need To Know About JavaScript Scope An Introduction To DOM Events 7 JavaScript Things I Wish I Knew Much Earlier In My Career How To Write Fast, Memory-Efficient JavaScript The first time you hit upon the problem, you might be inclined to set this to a variable that you can reference when you change context.

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Understanding JavaScript Bind ()

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10 Habits Of Successful New Web Professionals

Starting a position in an organization, especially if it is your first in the industry, can be as nerve-wracking as it is exciting. Practices that seem like common sense to those of us who have been in the Web industry for some time might not be as obvious to designers and developers without the benefit of our experience. [Links checked February/20/2017]
Part of our responsibility as veterans in this industry is to mentor new team members and share with them the knowledge that we know they will need to succeed.

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10 Habits Of Successful New Web Professionals

Thinking Inside The Box With Vanilla JavaScript

During the past four or five years of blogging regularly and doing research for other writing projects, I’ve come across probably thousands of articles on JavaScript.
To me, it seems that a big chunk of these articles can be divided into two very general categories:
jQuery; Theory and concept articles focused on things like IIFEs, closures and design patterns. Yes, I’ve likely stumbled upon a ton of other articles that don’t fall into either of these categories or that are more specific.

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Thinking Inside The Box With Vanilla JavaScript

13 Tenets Of User Experience

In my career as a user experience professional, part of my purpose has always been to help push our profession forward. And I’ve had the great privilege of being able to do just that in a myriad of ways — by writing books and articles, speaking at conferences all over the world, delivering in-house training workshops at wonderful companies, and simply doing the work for a great many clients.

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13 Tenets Of User Experience

The Nancy Dickenson Interview: Copying Others Is Not The Answer

Recently, we had the pleasure of sitting down to pick the brain of Nancy Dickenson, talented UX designer and the Executive in Residence for Bentley University’s HFID Graduate Program. With a bit of back and forth, we got some wonderful insight into the UX field from this long-time field participant and shaper, who looks back over her time in UX design. [Links checked March/20/2017]
We are very appreciative of Nancy taking the time to answer our questions and provide this glimpse into the evolution of the field of UX.

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The Nancy Dickenson Interview: Copying Others Is Not The Answer

Building A Relationship Between CSS & JavaScript

jQuery, Prototype, Node.js, Backbone.js, Mustache and thousands of JavaScript microlibraries all combine into a single undeniable fact: JavaScript is popular. It’s so popular, in fact, that we often find ourselves using it in places where another solution might be better in the long run.
Even though we keep JavaScript, CSS and HTML in different files, the concepts behind progressive enhancement are getting all knotted up with every jQuery plugin we use and with every weird technique that crops up.

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Building A Relationship Between CSS & JavaScript