Admittedly, Conversion Rate Optimization is not the most sexy term in the marketing world – but if you’ve ever run an A/B test where the variant won by a landslide, or made a website design change that led to a significant increase in product purchases, you know firsthand how exciting and powerful CRO can be in action. Marketers who specialize in conversion rate optimization are often a rare mix of analytical and creative; tactical, and intuitive. They need to get inside a customer’s head, but they also need to dive deep into data. Often, CRO professionals are tasked with: Reducing…
Besides the user’s needs, what’s another vital aspect of an app? Your first thought might be its design. That’s important, correct, but before you can even think about the design, you need to get something else right: the data.
Data should be the cornerstone of everything you create. Not only does it help you to make more informed decisions, but it also makes it easier to account for edge cases, or things you might not have thought of otherwise.
If you want to get even more out of Sketch, feel free to check out our fancy new book, “The Sketch Handbook”, with practical examples that you can follow along, step-by-step, to master even the trickiest, advanced facets and become a true master of Sketch.
Since first hearing of spaced repetition a few years back, I’ve used it for a wide range of things, from learning people’s names to memorizing poetry to increasing my retention of books.
Today, I’ll share best practices that I’ve discovered from using spaced repetition to learn and master a programming language.
It’s that time of year again: graduation, when students transition away from the classroom to what will hopefully be a long and successful career in their chosen industry. I recently said goodbye to some of my own website design and development students. Instead of teaching lessons in design principles or responsive websites, I spent our final evening together answering their questions. One of those questions was, “What is the best career advice you’ve ever received?
Starting a position in an organization, especially if it is your first in the industry, can be as nerve-wracking as it is exciting. Practices that seem like common sense to those of us who have been in the Web industry for some time might not be as obvious to designers and developers without the benefit of our experience. [Links checked February/20/2017]
Part of our responsibility as veterans in this industry is to mentor new team members and share with them the knowledge that we know they will need to succeed.
To me, it seems that a big chunk of these articles can be divided into two very general categories:
jQuery; Theory and concept articles focused on things like IIFEs, closures and design patterns. Yes, I’ve likely stumbled upon a ton of other articles that don’t fall into either of these categories or that are more specific.
In my career as a user experience professional, part of my purpose has always been to help push our profession forward. And I’ve had the great privilege of being able to do just that in a myriad of ways — by writing books and articles, speaking at conferences all over the world, delivering in-house training workshops at wonderful companies, and simply doing the work for a great many clients.
Recently, we had the pleasure of sitting down to pick the brain of Nancy Dickenson, talented UX designer and the Executive in Residence for Bentley University’s HFID Graduate Program. With a bit of back and forth, we got some wonderful insight into the UX field from this long-time field participant and shaper, who looks back over her time in UX design. [Links checked March/20/2017]
We are very appreciative of Nancy taking the time to answer our questions and provide this glimpse into the evolution of the field of UX.