In case you’re allergic to social media and haven’t ever before heard the term, FOMO means “the fear of missing out.” But what is FOMO marketing? We’re all familiar with the fear of missing an amazing opportunity. We don’t want to look back on our lives and wonder, “What if?” Savvy marketers have tapped into […]
The post 10 Effective FOMO Marketing Techniques to Increase Online Results appeared first on The Daily Egg.
10 Effective FOMO Marketing Techniques to Increase Online Results
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000. But unlike the tangible qualities of a purchase, like the grade of leather used or the fact that the utterly useless bag charm is 14 karat gold, the perception of value is what really separates one bag from the other. One bag contains social cachet and the ability to draw envy from other women – intangible benefits so valuable; it justifies the raised price. The nameless bag, however, has its own set of benefits for a different…
The post How to Convert More Customers by Adding Perceived Value appeared first on The Daily Egg.
How to Convert More Customers by Adding Perceived Value