A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes. Many site owners are busy with day-to-day, business-as-usual tasks, working on new features or promotional campaigns or whatever other millions of things there are sitting on their to-do lists. Very few spend time checking up on their own online properties to make sure everything is in working order. For a business owner, whose time is valuable, this job can be handed off to an intern, virtual assistant, or entry-level employee. It’s a good idea to make a…
Don’t you love it when somebody surprises you? It can come from the unexpected visit from an old friend, or when you find that extra Pringle at the bottom of the tube. It can also come when your favorite brands go out of their way to delight you. There are many ways to delight your customers and advocates. A time-tested approach is to reward them for telling their friends about you and your products. This inspires action and, as you well know, referral marketing is one of the best channels for acquiring new customers. Like those stats? Check out the…
Since the beginning of humankind, philosophers and laypeople alike have pondered the meaning of life. But what I really want to know is: Should copy be clear, clever or concise?
It’s the age-old copywriting question. Sure clever may get you a laugh, a giggle, a chortle, a chuckle… even a guffaw — but if it’s not clear, then does it even matter?
Now I’m not trying to ruffle any feathers. I’m no copywriting expert, so my lowly opinion on the matter is next to irrelevant. But a few months ago Unbounce hosted an event (cough — Call to Action Conference — cough) featuring a ton of talented copywriters, so we asked them for their opinion. And we filmed it.
Check it out.
So what do you think? Do you agree with the experts? Let us know in the comments below — we’d love to hear from you!
Running an e-commerce website is a never-ending task, from trying to squeeze that extra bit of conversion rate out of the check-out page to figuring out which referrers give you the best traffic. There’s also a plethora of tools out there to help you achieve your goals. But which ones do what, and why should you use some of them? This article introduces some of these tools and offers a tip or two on how to use them.
Previously in this series on CSS3, we talked not only about how to create scalable and compelling buttons but about how to effectively use new CSS3 properties to speed up development and quickly create rich page elements. In this final article of the series, we’ll really get into it and use CSS3 visual effects to push the envelope.
Not everything in this article is practical, or even bug-free, but it’s a fun primer on what’s in the pipeline for Web design.
Designing websites can be a long and complicated process. Dealing with clients, designing prototypes, coding, programming, and testing – there’s a lot to keep track of and a lot to make sure gets done. That’s where web design checklists can make your life a whole lot easier. With lists of points covering multiple areas from content to usability to accessibility to standards, you’re a lot less likely to overlook important parts of a site.