Entrepreneurs are always trying to figure out how to engage their user more and boost their website’s conversion rate. One way to do that is through social sign-on, also referred to as social login or lazy sign-in. With social login, users can access your website using the social account IDs that they already have instead of setting up new login details for your website. And they don’t have to remember a new set of login credentials. Simply put, social login enhances a website’s user experience while allowing marketers to collect more accurate user data, including gender, age, interests, relationship status and a…
When we talk about typography, the most common associations are print and Latin-based letters. Many associate printing with Gutenberg’s printing press, but the first moveable type was invented by Bi Sheng in China approximately 400 years earlier. And today, even though print has yet to fall out of favour, the explosion of the web has resulted in a lot of reading being done off screens of all sizes.
Analog typesetting is done with metal slugs, but the web uses CSS to set type.
PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get traditional PR benefits. But focusing on your press page could bring much bigger dividends. Think of a press page in the context of broader strategy. If you’re emailing and phoning publications trying to get yourself or your client mentioned, you’re doing ‘outbound PR’ – the PR equivalent of cold calling. Surprise, surprise: journalists don’t really like it, and as Bloomberg’s David Lynch warns, ‘you’re going to strike out most of the time.’ A…
“There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy,” said Shakespeare’s Hamlet, in the famous scene in which Hamlet teaches Horatio to be a web designer.
Horatio, as every schoolchild knows, is a designer from Berlin (or sometimes London or Silicon Valley) who has a top-of-the-line MacBook, the latest iPhone and an unlimited data plan over the fastest, most reliable network. But, as Hamlet points out to him, this is not the experience of most of the world’s web visitors.
I recently sat down with Rock Zhang, a Chinese mobile entrepreneur. Rock is my classmate from business school, and we have both worked in the mobile industry for a while. In an age when the best marketing is good product management, Rock knows how to make millions of Chinese users fall in love with an app. I asked him to share his thoughts on app localization.
For me, China has always been a hard market to crack. I’ve marketed several mobile apps in European and US markets, and my apps have been featured many times in the App Stores in Russia, Israel, Spain, Germany and the US. But in China, our growth was stalling, and I don’t think we ever got a request for promotional artwork to be featured in the App Store. Truth be told, my “Asian expansion strategy” usually boiled down to hiring freelance translators through Elance to help me localize App Store pages in Chinese, Korean and Japanese.
When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.
We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion.
As digital technologies are implanted deeper in the world, making more and more aspects of life intangible, it’s hard to imagine the world without any kind of banknotes, or paper money. In the dramatic history of our world, money became not just generic objects of payment, but also symbols of societies.
Combining utility and exclusivity, currency is one of the challenging objects to design. And as with any complex task, currency design holds some valuable lessons for us, web designers.
Following a recent economic windfall, Brazilians are faced with more choices of how to spend their money. This provides a situation for good UX to make a huge impact and sway customers to buy new products or services. Companies inside and outside Brazil are interested in capturing a part of this new market.
My company, Blink UX, had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company called Zap Imóveis.
User Experience (UX) design is a broad field. It’s not just about usability, interaction design and information architecture, it also involves various domains such as psychology, strategy, copywriting, management, ergonomics, SEO, social media and so on. We strive to improve our users’ experience regardless of who they are (children, teenager or elderly), where they are (indoor or outdoor; US, Europe or Asia), what they use (desktop, tablet, mobile) and which channels they are on (online/digital or offline/physical).
China is a country with five thousand years of civilization. It is a multi-national entity extending over a large area of East Asia. China’s cultural influence extends across the continent, with customs and writing systems adopted by neighboring countries including Japan, Korea and Vietnam.
China has gone through numerous ups and downs and twists and turns, from wealthy and prosperous (as during the Tang Dynasty back in 618–907 AD) to powerless and colonized (as during the Qing Dynasty, just around 100 years ago).