Tag Archives: chris

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Our top 7 blog posts of 2017

Build the most effective personalization strategy: A 4-step roadmap Along with “artificial intelligence”, “personalization” has been a hot topic among…Read blog postabout:Our top 7 blog posts of 2017

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Our top 7 blog posts of 2017

The Crazy Egg Guide to Hashtag Marketing

Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins. In use since ca. 1988 in the early Internet’s IRC chatrooms to define network-wide channels [ah yes, I remember such long-standing pillars as #warez, #kcah, and #n0n00bz … or wait, were those early AOL chatrooms?]. The hashtag supposedly came into its modern “web” format in 2007 when Chris Messina, who claims to have invented them (for which he actually surpasses Al Gore, who didn’t go quite so far as to claim…

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The Crazy Egg Guide to Hashtag Marketing

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What to expect at B2B Marketing Forum 2016: An interview with Ann Handley

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In two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put on by the good folks at MarketingProfs, the Forum is one of the best annual events for business-to-business marketers.

I sat down with MarketingProfs Chief Content Officer, Ann Handley, to talk about what attendees can expect at this year’s conference and what B2B marketers can expect going into 2017. Here’s what she had to say.

Attending Chris Goward’s workshop or session at #MPB2B Forum 2016?

Get prepared with a free chapter from his best-selling book, You Should Test That! Ann Handley says, “You can use this book to ensure your website isn’t a slacker. On the other, you can also use it on a broader level, to guide decisions based less on gut, and more on real insight.”



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Q: Can you tell us a little bit about yourself, MarketingProfs, and the MPB2B Forum?

Ann: I’m an actress, supermodel, fashion icon, and magician.

Kidding. I’m a marketer, author, speaker, and the world’s first Chief Content Officer.

MarketingProfs is a training and education company with more than 600,000 marketer-members. We’ve been around since 2002, and we’re a fun crowd.

The B2B Marketing Forum is the highlight of the B2B marketer’s year.

It’s their Chrisma-kwazaa-kah-ly! It’s the place where B2B marketers can go to be understood – because no B2B marketer wants to see another marketing case study about Zappos. And it’s the place to build a squad of like-minded marketers that you can rely on all year long.

Q: This is the 10th B2B Marketing Forum! What can attendees to this year’s event expect compared to previous years?

Ann: Here’s what we try to do every year:

  • Create a sense of community–a kind of foxhole mentality, that we’re all in this together.
  • Create moments worth sharing.
  • Expect the unexpected.
  • Get out of the hotel and find the gems in the city.
  • Add shenanigans.
  • Create friction-free online and on-site processes.
  • Understand that ridiculously good content is table stakes. Great education, top-notch sessions, and access to speakers, sponsors, partners and networking are givens.

The 10th anniversary year is affectionately nicknamed the B2B Marketing Forum the “Marketing Muffin Top.”

Much like an actual muffin top in an actual muffin tin, it overflows in appealing ways with a ton of education and networking. But also lots of heart, soul, warmth, humor, fun, swag, surprises, and shenanigans.

Q: Why should a B2B marketer attend this particular event (versus the myriad other marketing conferences)?

Ann: Because you won’t see the same-old case studies from other big B2C brands that I see at every other event. Because you’ll find your people. Because it’ll feel like coming home.

But here’s the biggest reason: Because we have a track dedicated to “Teach Me How” that’s all about real-world tactics and things you need to know to advance in your career.

This is a conference for marketers who want to embrace the opportunity of digital marketing, and who want to stretch and grow.

This is an event for the aspirational: The aspirational CMO, CEO, or business owner who wants to tee themselves up for success.

Q: When you were planning the B2B Forum agenda, what were your goals for takeaways from the event?

Ann: I want the audience to leave Boston with three things:

  1. Real tools and tactics they can put into use immediately.
  2. A squad of like-minded marketers they can count on as friends and colleagues.
  3. Inspirationa to build something that lasts – whether that’s a marketing program, or a career.

Q: What do you think the biggest trends in B2B marketing will be going into 2017?

Ann: I could talk about the expansion and evolution of social media here (“Facebook at Work” is a good example of that, so is the expansion of Snapchat aka Snap).

But I think the biggest, broader trend is that marketers are becoming a little more patient.

They are recognizing the value of “slow marketing” in our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world. They see critical need to slow down in some areas. Why? Because doing so allows us to achieve real results—faster.

What do you believe are the most important marketing strategies that today’s B2B marketer should invest in?

Ann: Marketers need to invest in themselves: They need to hone customer empathy.

They need to uncover the why of their marketing programs.

They need to align the customer experience and journey.

And they need to get the necessary tools and training to thrive in 2017 and beyond.

Q: What do you believe the role of conversion optimization should be in content marketing and marketing as a whole?

Ann: If you are asking me about the value of conversion optimization in content, I think it’s hugely important. That’s why I’m a huge fan of customer empathy, buff writing, killer headlines, audience-centric tone of voice, and the rest – all of which I wrote about in Everybody Writes.

The point of better, more customer-centric content is ultimately to get them involved in your point of view and story… so that those individuals convert into fans and customers.

Q: What is one piece of wisdom or advice you would share with today’s B2B marketer?

I think Tina Fey said it best: “Whatever the problem, be part of the solution. Don’t just sit around raising questions and pointing out obstacles.”

Tina wasn’t talking about B2B marketing. But she could have been, when you think about it.

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What to expect at B2B Marketing Forum 2016: An interview with Ann Handley

What To Do When Your Business Email Gets Hacked

The email account you use for your business is one of the most valuable digital assets you control. It is the hub of most of your online accounts, likely your main method of communication and one of the pillars of your online presence. Due to the efforts of cybercriminals and other hackers online, it is all too easy to fall into a trap or scam and lose your business email. Should this happen, your online accounts will be compromised, and you won’t be able to maintain the integrity of any confidential information or accounts associated with the address. It is…

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What To Do When Your Business Email Gets Hacked

6 Tips That Will Drastically Improve Your Twitter Conversions

With more than 300 million active monthly users Twitter has become a powerhouse and terrific medium for creating and reinforcing a brand image. Most marketers would probably agree that it’s transformed a great deal from the original intent of the social platform. Today, it’s an amazing tool for reaching fans and prospects who can become leads that ultimately turn into sales. Of course, just knowing that there’s money to be made with Twitter isn’t enough. If you don’t approach it right you’re leaving a lot of money on the table. In fact fewer than 40% of marketers are properly using…

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6 Tips That Will Drastically Improve Your Twitter Conversions

4 Ideas for Safely Getting Mentioned by .Gov Websites

As committed as you are to safe SEO, you still can’t argue with the value of backlinks. Even if backlinks aren’t your end game, it sure helps to have some mentions from high-authority .gov websites. Backlinks and mentions still boost your SEO. For all of Google’s artificial intelligence advances, algorithm tweaks, and corporate restructuring, the reliable truth remains: Good links to your website make for good SEO. The question people are always asking is, “How do we safely get links and mentions?” And that’s a question I’m always trying to answer. The tough thing about it is, the answer is…

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4 Ideas for Safely Getting Mentioned by .Gov Websites

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How to Build Your Marketing List Through the Amazon Kindle Store

What’s the best way to build your email list? It’s a question every marketer asks themselves on a weekly (or more likely daily) basis. We all know that email, despite competing against new kids on the block social media, SEO and their ilk, still provides the highest ROI. But there’s a problem. Email’s high return is dependent on having a high quality list. As a CRO nut you’re more than familiar with the best practices for landing pages, pop ups and the psychological elements to persuasion. The problem you face doesn’t lie in on page optimization, but in driving traffic…

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How to Build Your Marketing List Through the Amazon Kindle Store

The Flexbox Reading List: Techniques And Tools

Flexbox gives us a new kind of control over our layouts, making coding challenges that were hard or impossible to solve with CSS alone straightforward and intuitive. It provides us with the means to build grids that are flexible and aware of dynamic content, and thus, give us the freedom to focus on the creation process instead of hacking our way towards a layout.
To give you a head start into Flexbox and provide you with ideas on how to use it to master common coding challenges, we have collected tips, tricks, and tools that help you get the most out of its power already today.

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The Flexbox Reading List: Techniques And Tools

Animating Clipped Elements In SVG


Scalable vector graphics (or SVG) lend developers an incredible ability to display crisp, beautiful graphics at any size or resolution. SVG can also be animated using various techniques. In combination with clipping paths, interesting effects can be achieved.

Animating Clipped Elements In SVG

This article explains the difference between an SVG clipPath and a CSS clip-path, including examples to guide and inform you through this journey. Finally, I’ll share a few demos both personal and in the wild to help you better understand clipPath animation and inspire your visions.

The post Animating Clipped Elements In SVG appeared first on Smashing Magazine.

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Animating Clipped Elements In SVG

128 Colorful Nice Things Icons For Free

Inspiration strikes at funny times. Chris Behr was just watching TV and playing around with the Shape tools in Illustrator. His mind wasn’t focused on either task. He casually divided a square into a grid, then randomly colored it. Something about the colors inspired him to combine the grid with a couple of icons that he had been doodling the night before. Thus, Nice Things was born, a set of 128 original, beautiful icons that we are honoured to present to you.

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128 Colorful Nice Things Icons For Free