How many times have you lost interest in a product? Let’s say it was a shiny new SaaS that caught your attention and you tried it out. Then, after a few minutes or a handful of efforts at it, you left. Never to return. It’s probably happened more times than you can count. Think back to times when that’s happened to you. Why did you lose interest? It’s likely that you lost interest because something went wrong along the way. Maybe you found a competitor’s product that was better, or maybe you weren’t convinced enough to buy anything. In other…
For many people, a map of a transportation network is a given, an expected part of the system, something that just is — like a fire-escape plan in a building. So, when I say that I design transportation maps, they don’t understand. What is there to design even?
Well, let’s take the London underground map as an example. Designed by Harry Beck, it was the world’s first transportation map to use the principles of electrical circuit drawings.
When I first visited Paris, it took me a while to get oriented and put together a route using the official map of the Paris metro. That’s all it took to spark the flame inside me to redraw it according to an entirely different set of principles. The goal was extremely ambitious, but why not try?
In this article, I will attempt to describe the principal solutions involved in the development of my own version of the Paris metro map.
A large metropolitan underground train network might as well be a teleportation device: People don’t care how it gets them from A to B, just that it does. In London, Paris and Moscow, the map of the metro does not show surface geography, because there is not much empty space on the sheet.
Designing a city’s metro map is quite a challenging task, even when there is just one line.
We’re looking for the most awesome copywriter ever. And we’re really hoping that it’s you.
If it is, you’ll soon be on your way to the Call to Action Conference, our 3-day mega-event in Vancouver featuring talks from — and parties with — the world’s top conversion experts.
Your mission, should you choose to accept it
In our Conversion Copywriting Contest, you’ll be tasked with writing about the world’s most adorable robot vacuum cleaner that also lays down the sickest beats: DJ Rumba.
Your mission is to write compelling landing page copy that will persuade visitors to sign up to a mailing list in order to to hear more about DJ Rumba in the run-up to its official release. (It doesn’t actually exist, but this is a trivial detail.)
These top 10 pages (and their accompanying critiques) will be posted and opened to public voting on May 12. Whichever page has the most votes by May 18 will be declared the winner.
And awesome prizes, too
If your page garners the most votes, you’ll win a free ticket to the Call to Action Conference, along with $500 to get you there.
Two runner-ups will win free tickets to The Conversion Road Trip, 1-day events jam-packed with actionable advice from CRO experts. Attend an event in the city of your choice: Boston, Chicago, New York or Toronto.
Ready to get started?
There’s no design involved — you only have to write the copy and insert it in the DJ Rumba Unbounce template — but submissions are only open until May 4, 2015.
Enter your email below and we’ll send you the full contest details with instructions on how to enter.
Casa Mineira is a real estate company operating in Brazil. They have eight physical offices spread in different locations in Belo Horizonte, one of Brazil’s largest cities. Apart from a strong physical presence in the city, they also have a website to attract customers online.
The original homepage of the website had a neat and somewhat minimalist design above the fold. The headline, pointing towards a search box, asked people to find a property in Belo Horizonte. This is how the search box on their original homepage looked like:
To improve the conversions of their website, they hired Supersonic, a CRO consultancy in Brazil. Supersonic started by doing email surveys, on-site feedback (using Qualaroo) and exit-surveys to really understand the visitors. One thing that prominently came out from these was that the visitors really needed to perform their search quickly and easily.
Rafael at Supersonic, decided to test a variation and see the effect it will have on conversions. He replaced the standard search box with 2 boxes containing drop down menus. The first box had a drop down list labelled as Type (of apartment) and the second consisted of locations to choose from. Since Casa Mineira operates in one city and all major locations could be easily covered in a drop down menu, they decided to put this new search bar to test using Visual Website Optimizer.
This is how the search box on the variation looked:
A split URL test was set up and close to 7,500 visitors became a part of the test. The hypothesis was that increasing the usability of the search box by giving users clear choices will lead to more people giving their email ids to be contacted by one of the brokers from Casa Mineira. The conversion goal that was being tracked in VWO was the number of emails collected from each variation.
The variation outperformed the original homepage and brought the company 57.25% more leads. Here’s a quick comparison image showing the search box in the original and the variation side by side.
Why the Search Box with Drop-Down Menus Won?
The drop-down search gave visitors a clear path of action
With a standard search box, the visitors had to be sure about what they were looking for. Since the scope of a standard search box is limitless, they could type in anything to refer to what they were actually looking for. By covering all the locations and types for the visitors, in the drop down search box, the website made it easier for people to choose from the menu. Additionally, this design avoided the chance of typos and users typing in something and not getting any results when the keywords didn’t match with any listing on the website.
The drop-down made it possible for visitors to search for various combinations of apartment types and locations
In the variation, visitors could select multiple locations and apartment types in one search. In the standard search where visitors had to type keywords, there was no clarity if users could type in multiple locations at one time and how would the search respond if they wanted to look for more than one type of apartment in different locations. By selecting one or more of the choices from the drop-down menu, visitors’ expectations were set right.
What do you think about the new search box on the Casa Mineira website? And how do you think they can optimize their home page further? Share your views in the comments section and together let’s make the web more optimized!
As one of the top designers on Dribbble, Jan Martin attracts many followers with his visual design skills. Unlike many designers, Jan is incredibly humble about what he has achieved. “Stop following what the visionary designers think,” he says. “There is no wrong or right way. We need to create our own things and always design with our heart.”
Jan grew up in the small city of Brandenburg, about 70 kilometers south of Berlin.
Art critic Emilie Trice has called Berlin “the graffiti Mecca of the urban art world.” While few people would argue with her, the Berlin street scene is not as radical as her statement suggests. Street art in Berlin is a big industry. It’s not exactly legal, but the city’s title of UNESCO’s City of Design has kept local authorities from doing much to change what observers call the most “bombed” city in Europe.
The city is a fantastic source of beauty and inspiration, with all the glitz and glamor glistening beneath the city lights. But there is another side of the city altogether, one rife with its own kind of allure. Across the tracks, away from the dazzle of downtown, lies a darker imagination, this one looking to grunge-ridden, dilapidated architecture for inspiration. There is a beauty that pervades this kind of urban decay and captured wonderfully through a photographer’s well-trained eye.