Admittedly, Conversion Rate Optimization is not the most sexy term in the marketing world – but if you’ve ever run an A/B test where the variant won by a landslide, or made a website design change that led to a significant increase in product purchases, you know firsthand how exciting and powerful CRO can be in action. Marketers who specialize in conversion rate optimization are often a rare mix of analytical and creative; tactical, and intuitive. They need to get inside a customer’s head, but they also need to dive deep into data. Often, CRO professionals are tasked with: Reducing…
Some books deserve a spot at your desk. The brand new Hardboiled Web Design by Andrew Clarke is one of them. In its 5th anniversary edition, Andy explains how you can use HTML/CSS efficiently in responsive design — and how to reduce wasted time in the process with developers, designers and clients. No fluff, no theory — just insights into his own experiences with clients such as ISO and WWF.
If you get a printed copy (free worldwide shipping), you’ll get the eBook for free — available in PDF, ePUB, Amazon Kindle. All printed copies will ship from Dec 8th. Softcover, 441 pages. Jump to the table of contents. Proudly published by yours truly Smashing Magazine.
Editor’s Note: Andy Clarke is known for his design work, books, conference presentations and contributions to the design community. Over the last 14 years, he has designed for amazing clients, written two books, and has given over 50 conference presentations and hosted workshops and training events for Web professionals all over the world.
Image by Geri Coady.
Do you remember those “10 Useful Legal Documents for Designers?” Well, it turns out that you, designers who read Smashing Magazine, liked one in particular: a plain-language, straightforward “Contract of Works for Web Design,” which is based heavily on Andy Clarke’s “Contract Killer”.