The global economy has expanded your potential market in a way that was not possible even ten years ago, leveling the playing field for small and big business. However, it does come with some issues. One of them is the language barrier. If your website is in English, you will get your message across to about 27% of the market. Put another way, about 73% of the global market prefers websites with content in their native language. If people don’t understand the contents of your website, you cannot hope to make a sale. You need to give your visitors the…
The global economy has expanded your potential market in a way that was not possible even ten years ago, leveling the playing field for small and big businesses. However, it does come with some issues. One of them is the language barrier. If your website is in English, you will get your message across to about 27% of the market. Put another way, about 73% of the global market prefers websites with content in their native language. If people don’t understand the content of your website, you cannot hope to make a sale. You need to give your visitors the…
AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these ten common mistakes that are inhibiting your performance. In this post I will be showing you ten common AdWords mistakes that I’ve seen literally hundreds of advertisers make. And, more importantly, I’m going to show you exactly how to fix them, so you can take next steps towards creating an…
So how does Google work? Have you always wanted to know? Well, you’re in luck, Google decided to disclose their “secret sauce” on April 1, 2002, by announcing “Pigeon Rank.” “PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orientation. The common gray pigeon can easily distinguish among items displaying only the minutest differences, an ability that enables it to select relevant web sites from among thousands of similar pages.” Sounds pretty unbelievable right? That’s because it is. If you’ll notice the date mentioned above,…
Redux was created by Dan Abramov around June 2015. It was inspired by Facebook’s Flux and functional programming language Elm. Redux got popular very quickly because of its simplicity, small size (only 2 KB) and great documentation. If you want to learn how Redux works internally and dive deep into the library, consider checking out Dan’s free course.
I think I should make a series of all the A/B tests that I have personally come across in which removing a certain element worked for one company, and adding that same element worked for another. (To understand what I mean by element, you should read this post.) After all, every business is different. And so are their target audiences.
Few months back, I came across this wonderful test in which an SEO company went from a content rich page to one with only a form and headline texts, and improved their conversions. I was intrigued, and curious to know the science behind why such pages work, and why even giants like Facebook, LinkedIn and Quora have bare minimum homepages. I have added my findings about why they work, and what the challenges of such a page could be in the same post. Do give it a read.
In fact, we, at VWO, were so inspired by this test that we decided to give it a shot. And hey, have you checked our homepage recently? And may I add, it’s working well for us as well.
For today’s case study, I have a test the bang opposite of this!
PayPanther is an all-in-one solution for free Online Invoicing, CRM, Time Tracking, & Project Management software for freelancers & businesses.
PayPanther wanted to test between a long and a short version of the ‘pricing and signup’ page. The first time they made this page, they believed that a shorter page would drive more signups as there would be lesser distraction and content to read. In this test, they setup the original page to be pitted against a page which had 3 more sections: FAQs about pricing, testimonials, and another call to action button asking people to sign up.
This is how the original looked like:
And this is how the new page looked:
The test was run for a month on about 1000 visitors and the variation, containing FAQs and testimonials, won! It recorded an increase of 372.62% in signups.
Thrilled by the results, PayPanther has implemented this longer page as their default “pricing and signup” page. They even plan to do further tests to find out the most optimum headlines and button texts.
Why the Variation Won?
The FAQs section answered the common doubts and concerns the website visitors had. It, thus, created a sense of credibility and trust.
Adding testimonials work, always. I am yet to see a test in which adding testimonials hurt conversions. You can look at this, this, and this case study for examples. Of course, they have their own rules and to use them effectively, I suggest you read this excellent post to get the most benefit from testimonials.
Tell me know what you think about this case study. Have a similar test that you did on one of your webpages? Let’s talk about it in the comments section below.
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