How many articles have you read recently about the “conversion funnel”? Probably a lot. If you regularly read marketing blogs, it can sometimes feel like you’re hearing, seeing, and having the term “conversion funnel” shoved in front of your eyeballs constantly. I personally come across conversion funnel information multiple times per day when I’m focused on research and reading. It seems like every marketer in existence wants to be sure I don’t forget about this part of my strategy. So why is this? The short is answer is that an optimized conversion funnel is critical to your online marketing success. You might be…
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A Simple Guide to Understanding and Creating a Website Conversion Funnel
The past years have been remarkable for web technologies. Our code has become modular, clean and well-defined. Our tooling for build processes and audits and testing and maintenance has never been so powerful. Our design process is systematic and efficient. Our interfaces are smooth and responsive, with a sprinkle of beautiful transitions and animations here and there. And after so many years, accessibility and performance have finally become established, well-recognized pillars of user experience.
Respect Always Comes First
By now, we’ve all heard about onboarding — the beginning of a relationship between a company and a user — but what about offboarding? Both go hand in hand as being two of the most important interactions you can have with a user, but offboarding gets much less publicity and sometimes is even altogether ignored. So, what exactly is it, and why is it so important?
Offboarding is usually described as the interaction between a company and their customer at the end of the customer journey.
Offboarding In The Online World
A common oversight that many online businesses make is NOT using their own website. Simply put, they don’t spend time being in their visitors’ shoes. Many site owners are busy doing day-to-day business-as-usual tasks. Working on new features, promotional campaigns or whatever other millions of things that are sitting on their to-do list. Very few spend time checking up on their own online property to make sure everything is in working order. And for a business owner, whose time is valuable, this job can be handed off to an intern, virtual assistant or entry-level employee. It’s a good idea to…
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The Online Business Owner’s Operational Website Checklist
As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience help you build trust with your audience and develop a strong and influential brand. We know that 61% of US online consumers are making purchases based on recommendations they read on blogs. Therefore, why wouldn’t you do the same thing? Why not set up a blog for your own company or the company you represent? I am not going into the technical details of setting up a company blog or how to make it web-ready for today’s environment, nor will I discuss the content…
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The Five Most Important Visual Elements Required for a Successful Company Blog
Since the early days of the web, designers have been trying to lay out web pages using grid systems. Likewise, almost every CSS framework attempts to implement some kind of grid system, using floats and often leaning on preprocessors. The CSS Grid Layout module brings us a native CSS Grid system for the first time—a grid system that does not rely on document source order, and can create complex layouts which are easily redefined with media queries.
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CSS Grid Layout
You’ve been there: big bang redesigns are usually a very, very bad idea. Redesigning and rebuilding an existing website from scratch is risky and unpredictable, and in many cases the level of complexity is highly underrated and underestimated. In mid-2016, Smashing Magazine decided to make a big switch from the existing WordPress setup to an entirely new design, entirely new architecture (JAM Stack) and an entirely new, GitHub-based, editorial workflow.
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Big Bang Redesign: Smashing Magazine’s 2017 Relaunch, a Case Study
Looking for a well-rounded Product designer [REMOTE]
We’re growing our design team and looking for a person who understands product design, business perspective and why we do stuff that we do, but who’s also very good at visual design.
What will you be working on? Semaphore is a continuous delivery service, focused on speed and simplicity. A tool that helps developers write better code. More on semaphoreci.com.
Who you’ll be working with?
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Product Designer (REMOTE)
Heni Publishing is a boutique, fast-growing, arts business based in the heart of Soho. We work with leading artists and estates across publishing, art reproductions, photography, website development, events and art research. For further information, please visit our website www.henipublishing.com.
You will be a confident Product Manager with broad experience of working in Agile environments across Web and Mobile Products. Working primarily with external developers, in this role you will be a key part of technical and design events including planning, refinement, review, retrospective, the sprint and daily scrum.
Originally posted here –
Product Manager – Mobile Applications – Heni Publishing – (London) – FullTime
Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog posts published daily. Meaning you are competing with potentially thousands of other businesses for the same traffic. But what if you don’t have to, want to, or need to blog? What if your business doesn’t make sense for blogging? It’s becoming a…
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How To Do Content Marketing Without Writing Blog Posts