Tag Archives: conversation

What Are the SEO Benefits of XML & HTML Sitemaps?

seo sitemaps

A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide not to index every page you list on your sitemap. The sitemap also carries information about each page, including when it was created and last modified, and its importance relative to other pages on your site. This speeds up the process of indexing pages. A sitemap is one of those…

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What Are the SEO Benefits of XML & HTML Sitemaps?

Why is Apple’s Marketing Just So Darn Good?

apple-hasnt-tweeted-yet

Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. They don’t try to compete on price, and they don’t have to. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. Regardless of your industry, product or service, there are a few things to be learned from Apple’s marketing. Apple’s Marketing…

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Why is Apple’s Marketing Just So Darn Good?

8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)

analyze-source-code

Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time. When I’m in marketing analysis mode, one of the first things I’ll do when I hit a client’s site is hit option + command + u on my Macbook’s keyboard. Instantly, I’m face-to-face with this: It doesn’t matter how many tools you have for SEO campaigns at your disposal, at some point you’ll wind up looking into the source code of a website either to check on a specific item or to…

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8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)

Low Conversions? Here’s How to Spot Web Design Bottlenecks Strangling Your Visitors

website-bottleneck

Conversions are a numbers game. Sure, quality matters. You don’t want to fill your funnel for the sake of quantity alone. But at the end of the day, driving more site conversions is all about maximizing the amount of people who visit > see > click > interact > opt-in > convert. That’s it. Really that simple. All the fancy metrics and flashy tactics plastering the interwebs are designed to do just that. Your design has one of the biggest bearings on that equation. And yet, it’s commonly performed in a vacuum without any real context. That’s a problem. Because…

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Low Conversions? Here’s How to Spot Web Design Bottlenecks Strangling Your Visitors

How to do Content Marketing for E-commerce the Right Way

content marketing ecommerce

The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more. At the same time, content can show them a picture of a problem of their life, and how they can solve it by using a product you sell. That’s where the power of content marketing lies. The best part is, any company can use this power for their own good. Including your e-commerce store. The not-so-good part is, it can be complicated to do it…

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How to do Content Marketing for E-commerce the Right Way

The Crazy Egg Guide to Website Image Optimization

the crazy egg guide to website image optimization

The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images. It doesn’t require A/B testing, and you don’t need a statistics or scientific background. For these reasons, image optimization is a go-to conversion rate optimization practice that all companies should employ as soon as possible. The actual work of reducing the size of your images is relatively easy. So it’s a great task for interns or entry-level employees. This guide is quite lengthy. Also, it is intended to remain timeless. We will continually update this guide throughout the…

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The Crazy Egg Guide to Website Image Optimization

The Crazy Egg Guide to Conversion Copywriting

the crazy egg guide to conversion copywriting

PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a multifaceted beast. Yet, regardless of the different stratagems, approaches or “hacks” required for each marketing process, there’s one element that is present throughout. Good copywriting. Call me biased, but any of the above-mentioned areas of marketing would fall flat without good copywriting. Keyword…

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The Crazy Egg Guide to Conversion Copywriting