Tag Archives: could

The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value

the email that could cost you CLTV

Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet. But when he joined JCPenney, he went after one of the American retailer’s most popular programs: coupons. This was the pitch: Customers would no longer have to spend their time looking for deals. Instead, prices would always be low. Go to minute 1:26 on this audio to hear what JCPenney customers had to say about this idea. Why such a visceral reaction…

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The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value

Why Your Responsive Website Could Be Killing Your SEO

Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned The Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind! I still do a little web development work for friends and family, and I know how much extra work goes into building sites these days. It’s basically a matter of building two sites now. Good news for people in the web development business! If you’re lucky, nothing happened to your…

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Why Your Responsive Website Could Be Killing Your SEO

The Mystery #4 Is Resolved: Chirpy Birds, Lost Numbers and Pretty Slow Wheels

Experiments and side projects are wonderful ways to challenge yourself and explore areas that you wouldn’t usually consider exploring. That’s what Smashing Mystery Riddles are for us: little experiments that challenge us to come up with something new, original and a bit crazy—every single time. The ideas are usually a synthesis of the things we discover, stumble upon or try out ourselves—and oh my, they take quite some time to get right.

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The Mystery #4 Is Resolved: Chirpy Birds, Lost Numbers and Pretty Slow Wheels

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The Mystery #2 Is Resolved: The Rain That Never Stops, Cakes and Frightened Cats

Everybody loves a good riddle, but when you design one, you never know how it will be perceived until you try it out. The new Smashing Mystery Riddle didn’t emerge over night, and after weeks of fine adjustments and many — many — test runs, we prepared some coffee, pressed that shiny “Publish” button and, you know, started waiting for tweets. And now, exactly two days later, it’s time to reveal the mystery and announce the winners.

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The Mystery #2 Is Resolved: The Rain That Never Stops, Cakes and Frightened Cats