Tag Archives: count

Your Blog Design is Bollocks (And How You’re Gonna Fix it)

One page, one purpose. If you’ve spent any time in the CRO world, or read even a single article on landing page optimization, you’ll have heard this catchy little slogan. And yet, unlike the majority of marketing advice containing little substance, this is a phrase which can drastically change the effectiveness of your site’s pages. How? By focusing your page’s intent. Having only one purpose removes extraneous CTAs, helps target your messaging, and makes it easier to track actual success. I mean, if your page has 10 CTAs (and we assume each has an equal chance of being taken) then…

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Your Blog Design is Bollocks (And How You’re Gonna Fix it)

How to use pricing psychology to motivate your shoppers: Two test results just in time for Black Friday

Reading Time: 8 minutesBlack Friday, Cyber Monday, holiday sales, and post-Christmas blow-outs: We’re coming up to the biggest buying season of the year….Read blog postabout:How to use pricing psychology to motivate your shoppers: Two test results just in time for Black Friday

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How to use pricing psychology to motivate your shoppers: Two test results just in time for Black Friday

Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

frequency

Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic by: Blogging more frequently Writing longer blog posts (higher word counts) While we’ve noticed that both of these have seemed to be true in the past, at least anecdotally, this appears to no longer be the case. Myth busted? There’s Nothing Wrong With Posting Frequently You’re allowed to post as often as you’d like. There is certainly no rule against…

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Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

The Crazy Egg Guide on How to Avoid the Reddit Hug of Death

Success. We all dream about it. And this guide is here to ensure your dreams don’t become a nightmare. The nightmare in question? It was originally popularized as the Slashdot effect, now most notoriously known as the Reddit Hug of Death. From the Wikipedia page: “The Slashdot effect … occurs when a popular website links to a smaller website, causing a massive increase in traffic. This overloads the smaller site, causing it to slow down or even temporarily become unavailable.” A massive increase in traffic. That’s the dream. That’s what we are all working to achieve! But imagine the very…

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The Crazy Egg Guide on How to Avoid the Reddit Hug of Death

In a Pinch? Here Are 4 Fast Acting Tactics to Meet Your Growth Goals Every Month

hit your goals

Want to make sure you never miss a monthly growth goal? Perhaps you need a boost right now to get the month moving in the right direction? Then, you’ve come to the right place. Big companies like Facebook and HubSpot have lofty growth goals and continue to meet them every month. But, exactly how do they do it? Planning of course. That is, planning ahead consistently to meet their goals and then planning for the occasional situation when they need to scrape together their resources and make ends meet. I call this having an ace in the hole. This is…

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In a Pinch? Here Are 4 Fast Acting Tactics to Meet Your Growth Goals Every Month

In a Pinch? Here Are 4 Fast-Acting Methods to Meet Your Growth Goals Every Month

hit your goals

Want to make sure you never miss a monthly growth goal? Perhaps you need a boost right now to get the month moving in the right direction? Then you’ve come to the right place. Big companies like Facebook and HubSpot have lofty growth goals and continue to meet them every month. But how do they do it exactly? Planning of course! That is, consistently planning ahead to meet their goals and then planning for the occasional situation when they need to scrape together their resources and make ends meet. I call this having an ace in the hole. This is…

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In a Pinch? Here Are 4 Fast-Acting Methods to Meet Your Growth Goals Every Month

Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

larry kim

My first real introduction to Larry Kim was when I helped coordinate the webinar: The 10 Weirdest A/B Tests Guaranteed to Double Your Business Growth. Larry came up with that genius headline and naturally we had a full house that day. I’ve been hooked on Larry ever since. We wanted to catch up with Mr. Kim and ask him a few questions around conversion rate optimization, testing, and digital marketing. Here’s what he had to say.. 1. With A/B testing, most variations of the control underperform and fail. Correct? And if so, why is that? Yes. This is true and…

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Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

How to Use MailChimp’s Instagram Ad Integration

mailchimp instagram

Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard. With email being 40% more effective than Facebook and Twitter marketing combined, MailChimp wondered – what if we combined the best of both worlds? MailChimp already unveiled their Facebook Ads integration earlier this year and made the bold statement to MailChimp users that combine email marketing and Facebook ads see an average ROI of 51% as opposed to interest-based marketing alone. Now, Facebook’s subsidiary, Instagram, is also getting in on the action. This means that, by using MailChimp, you…

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How to Use MailChimp’s Instagram Ad Integration

Why Your B2B Needs Account Based Content Marketing & How You Should Do It

abc

Content Marketing Institute’s 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. What does this mean? It means – as so many of us have stated before – that Content is King. When it comes to digital marketing, there is truly no better way to convey value and transparent authority to your users. However, even if the majority of B2B search marketers are reporting strong growth stats, there is still a large discrepancy between how our content performs in theory and how it performs in reality. Ironically, content marketing…

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Why Your B2B Needs Account Based Content Marketing & How You Should Do It