Tag Archives: creative

How a Two-Step Opt-In Beat an Exit Popup by 1169% [by Using a Psychology Principle]

I’ve no idea how to actually do the two-step. Apparently it looks a little something like this:

It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler.

What is a Two-Step Opt-In Form?

Well for starters it’s a two-time hyphenated term that’s really annoying to type. Functionally though, instead of including a form on your landing page, blog, or website, you use a link, button, or graphic to launch a popup that contains your form.

Why are Two-Step Opt-In Forms Good For Conversion?

There are two reasons why this approach is good for conversion rates, both of which have an element of behavioural psychology.

  • Foot in the Door (FITD): The FITD technique is an example of compliance psychology. By design, it’s good because the form is launched after a user-driven request. They clicked the link to subscribe with the intent to do exactly that, subscribe (or whatever the form’s conversion goal is). The click demonstrates the reaction to a modest request, creating a level of commitment that makes the visitor more likely to complete the form (the larger request) when it’s presented.
  • Perceived friction: Because there is no visible form, the idea of filling out a form is not really top of mind. This reduces the amount of effort required in your visitor’s mind.

What Does a Two-Step Opt-In Form Look Like?

They look a little like this aetful sketch I did last night.

Let’s try a demo. You can subscribe to follow along with Product Awareness Month here.
Clicking that link uses the two-step concept to launch a popup containing the subscribe form.

Pretty simple, right?

You could also click on any of the images below to do the same thing.

I configured all of these with Unbounce Popups by targeting this blog post URL and using the “On Click” trigger option set to function when an element with the ID #pam-two-step-v1 is clicked.

This trigger option is awesome because you can apply it to any element on your pages. And as you’ve just seen, you can have as many different popups as you like, all attached to different page elements.


You Can Also Use a Sticky Bar for a Two-Step Opt-In Form

The functionality is exactly the same if you want to use a Sticky Bar. Click the image below to show a Sticky Bar with a form, at the top of the page.


How Do Two-Step Opt-In Forms Perform?

Great question! I’m glad you asked.

Throughout Product Awareness Month I’ve sprinkled a few two-step opt-in popup links like this one: Subscribe Now. I’m also using the exact same popup using the exit trigger, so visitors see it when they are leaving the page.

To compare the data, the exit popup obviously gets seen a lot more as it triggers once for everyone. Conversely, the “On Click” popup gets fewer views because it’s a subtle CTA that only appears in a few places.

You can see some initial conversion rates below from the Unbounce dashboard.

Not huge sample sizes just yet (I’ll report on this again at the end of the month), but the difference is staggering.

The “On Click” triggered popup conversion rate is 1169% better than the exit popup.


Convinced yet? I hope so. Now I’d like to challenge you to try your own experiments with popup triggers and the awesome two-step opt-in form.

Sign up for a 30-day trial and build some Popups today. You also get the Sticky Bar and Landing Page products included in your account.

Cheers
Oli

p.s. Come back tomorrow to see a video interview I did with the awesome Head of Marketing at Shopify Plus, Hana Abaza.

Visit site:

How a Two-Step Opt-In Beat an Exit Popup by 1169% [by Using a Psychology Principle]

How a Two-Step Opt-In Compares to an Exit Popup [A Psychology Principle & Conversion Data]

I’ve no idea how to actually do the two-step. Apparently it looks a little something like this:

It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler.

What is a Two-Step Opt-In Form?

Well for starters it’s a two-time hyphenated term that’s really annoying to type. Functionally though, instead of including a form on your landing page, blog, or website, you use a link, button, or graphic to launch a popup that contains your form.

Why are Two-Step Opt-In Forms Good For Conversion?

There are two reasons why this approach is good for conversion rates, both of which have an element of behavioural psychology.

  • Foot in the Door (FITD): The FITD technique is an example of compliance psychology. By design, it’s good because the form is launched after a user-driven request. They clicked the link to subscribe with the intent to do exactly that, subscribe (or whatever the form’s conversion goal is). The click demonstrates the reaction to a modest request, creating a level of commitment that makes the visitor more likely to complete the form (the larger request) when it’s presented.
  • Perceived friction: Because there is no visible form, the idea of filling out a form is not really top of mind. This reduces the amount of effort required in your visitor’s mind.

What Does a Two-Step Opt-In Form Look Like?

They look a little like this artful sketch I did last night.

Let’s try a demo. You can subscribe to follow along with Product Awareness Month by clicking the banner.

Clicking that banner uses the two-step concept to launch a popup containing the subscribe form.

Pretty simple, right?

You could also click on any of the images below to do the same thing.

I configured all of these with Unbounce Popups by targeting this blog post URL and using the “On Click” trigger option set to function when an element with the ID #pam-two-step-v1 is clicked.

This trigger option is awesome because you can apply it to any element on your pages. And as you’ve just seen, you can have as many different popups as you like, all attached to different page elements.


You Can Also Use a Sticky Bar for a Two-Step Opt-In Form

The functionality is exactly the same if you want to use a Sticky Bar. Click the image below to show a Sticky Bar with a form, at the top of the page.


How Do Two-Step Opt-In Forms Perform?

Great question! I’m glad you asked.

Throughout Product Awareness Month I’ve sprinkled a few two-step opt-in popup opportunities like this one:

I’m also using the exact same popup using the exit trigger, so visitors see it when they are leaving the page (to compare performance). 100% of visitors will get the exit popup (once only), and the on-click triggered links are also available to all (just less likely to be seen).

To compare the data, the exit popup obviously gets seen a lot more as it triggers once for everyone. Conversely, the “On Click” popup gets fewer views because it’s a subtle CTA that only appears in a few places.

You can see some initial conversion rates below from the Unbounce dashboard.

I know, I know, not big sample sizes just yet (I’ll report on this again at the end of the month), but the difference is looking impressive.

The “On Click” triggered popup conversion rate is 1,169% better than the exit popup.

There is the argument around conversions is more important than conversion rate, but that doesn’t take into account any negative perception from the exit popup (thousands of people seeing it and not converting) vs. no negative perception from the on click version.


Convinced yet? I hope so. Now I’d like to challenge you to try your own experiments with popup triggers and the awesome two-step opt-in form.

Sign up for a 30-day trial and build some Popups today. You also get the Sticky Bar and Landing Page products included in your account.

Cheers
Oli

p.s. Come back tomorrow to see a video interview I did with the awesome Head of Marketing at Shopify Plus, Hana Abaza.

See the original article here: 

How a Two-Step Opt-In Compares to an Exit Popup [A Psychology Principle & Conversion Data]

32 Free And Friendly Office Icons

The web has changed the way we work. Startups rethought what offices look like, and with a laptop in your bag, you can get work done from anywhere anyways — no matter if it’s your desk at home or the cozy coffee shop around the corner. Over are the times of dark and stuffy cubicles — in many companies, at least.
To remove the dust from the term “office” and give the visuals revolving around it a fresh and friendly face, too, the creative minds at Vexels designed a set of 32 office-themed icons.

See original article here:

32 Free And Friendly Office Icons

30 Sugar-Sweet Valentine’s Day Icons [Freebie]

So, you want to give your projects some extra love? With Valentine’s Day coming up soon, we’ve got a fresh new set that consists of a delicious selection — just like a good box of chocolates. Take a peek, and you’ll find icons especially tailored to e-commerce projects (such as shopping carts and price tags), but also some more versatile motifs like a love letter, calendar, and even a WiFi sign that sends off some lovely vibes.

Originally posted here: 

30 Sugar-Sweet Valentine’s Day Icons [Freebie]

Best Of Halloween: All Things Spooky

Whether or not you celebrate Halloween, there is something magical about that special spooky day, surrounded by mystery, horror, scare and trick-or-treat candies for kids and adults alike.

Best Of Halloween: All Things Spooky

In this post, we celebrate the creative side of Halloween with those of you who are also planning to celebrate with friends. The post features artists around the world who have been creating wonderful illustrations dedicated to Halloween.

The post Best Of Halloween: All Things Spooky appeared first on Smashing Magazine.

Visit source: 

Best Of Halloween: All Things Spooky

Freebie: Olympics Sports Icon Set (45 Icons, EPS, PDF, PNG, SVG)

This year, there will be 42 different sports and over 300 events taking place at the Olympics. Perhaps you have a project related to these upcoming games, or maybe you’ll be working on a project which is somehow related? Wouldn’t it be great to have a set of consistent icons for all sports-related activities, just in case? Well, that’s just what we thought.

Freebie: Olympics Sports Icon Set (45 Icons, EPS, PDF, PNG, SVG)

This set of 45 icons was created by the design team at Icons8. Please note that this icon set is licensed under a Creative Commons Attribution 3.0 Unported. You may modify the size, color or shape of the icons. No attribution is required, however, reselling of bundles or individual pictograms is not cool. Please provide credits to the creators and link to the article in which this freebie was released if you would like to spread the word in blog posts or anywhere else.

The post Freebie: Olympics Sports Icon Set (45 Icons, EPS, PDF, PNG, SVG) appeared first on Smashing Magazine.

Excerpt from – 

Freebie: Olympics Sports Icon Set (45 Icons, EPS, PDF, PNG, SVG)

Get Inspired By These 10 Beautiful Landing Page Designs [FREE DOWNLOAD]

You’ve been designing and building landing pages for a while now.

You may even create landing pages for clients.

You’ve seen the benefits of landing pages first-hand, and cringe at the thought of sending PPC traffic to a homepage.

You pride yourself on creating pages that are both beautiful and delightful… a recipe for campaign success.

Micheal Phelps gold medal
If landing page building was an Olympic sport, you’d be Michael Phelps. Image via Giphy.

But then, unexpectedly, you’re hit with a massive wave of landing page creative block. It’s a thing, and it can happen to anyone.

Creative block creeps up when you’ve got all the tools to build a massively high-converting landing page, but the juices just aren’t flowing. And without those creative juices, your landing page could end up feeling stuffy and robotic.

Fear not, friends, there’s an easy cure for landing page creative block. Simply follow my two-step process and you’ll be pumping out beautiful, high-converting pages in no time.

Step 1: De-stress

Here are a few ideas:

  • Take several deep breaths.
  • Try this guided meditation.
  • Go for a quick walk around the office.
  • Watch this video.

Step 2: Download our FREE 2016 Spring Lookbook

Featuring 10 sensational real-life landing pages spanning multiple industries, the 2016 Spring Lookbook is sure to inspire you and get those creative juices flowing.

Feeling a little uninspired?

Download our FREE Spring 2016 Lookbook, packed with landing page design inspiration!
By entering your email you’ll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.

Link: 

Get Inspired By These 10 Beautiful Landing Page Designs [FREE DOWNLOAD]

Freebie: Hotel And Spa Icon Set (55 Icons PNG, SVG)

Our daily routine can be quite challenging at times. The more roadblocks we experience in fulfilling the demands of our workplace, the more we look forward to a seamless holiday experience to break out from our everyday tasks. This wonderful hotel and spa icon set can help you to design a visually delightful holiday experience for the customers of your tourism clients.
Designed by the team behind IconCrafts, this icon set consists of 55 carefully crafted vector icons.

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Freebie: Hotel And Spa Icon Set (55 Icons PNG, SVG)

100 Fantastic Tourism & Travel Icons [Freebie]

Everyone loves a good, clean and simple icon set. Today, we’re honored to present to you a set of flat icons that are simple, useful and optimal for apps, websites as well as print. Designed by Freepik, this icon set is completely free to use for commercial as well as your personal projects, including software, online services, templates and themes.
Please note that this set is licensed under Creative Commons.

Credit – 

100 Fantastic Tourism & Travel Icons [Freebie]

100 Handsome Hand-Drawn Doodle Icons [Freebie]

If you want to convey an intimate, personal atmosphere in your design, you can’t rely on sterile, clean, pixel-perfect icons. So what about using hand-drawn doodles instead? That’s why we’re happy to release a quite special hand-drawn doodle icon set that has been created by Roundicons and can be used for both private and commercial projects. [Links checked February/04/2017]
This icon set is available under a Creative Commons Attribution 3.

Continue at source:  

100 Handsome Hand-Drawn Doodle Icons [Freebie]