Tag Archives: cta

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Expert Email Design Tips From Klaviyo’s Ecommerce Summit, Part Two

Klaviyo:BOS

Welcome! For those of you just tuning in: Last week I attended Klaviyo: BOS, a two-day summit focused on growth tactics and business strategy for online merchants and ecommerce brands. Session topics ranged from Facebook Messenger bots and segmentation to email design and marketing automation. I took a ton of very squiggly, sometimes illegible notes and thought it would be a shame to keep them on paper, so I sat down and started writing a blog post titled “Expert SEO and CRO Tips From Klaviyo’s Ecommerce Summit.” I was at about 2,000 words when I had to take a break, so here…

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Expert Email Design Tips From Klaviyo’s Ecommerce Summit, Part Two

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8 Surefire Strategies to Boost Your Blog Conversions

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In 2018, marketers are competing for an audience share that is both smart and digitally savvy. That means they can’t rely on the same old marketing strategy to carry blog conversions. If you’ve noticed stagnation in your conversion rate, it may be time to revise your strategy to boost conversions and keep your business growing. Be sure you’re incorporating these eight proven techniques to maximize your blog conversions. 1. Know your Target The most obvious element in conversion is a laser-like focus on the users you’re aiming to attract and convert. Are you posting articles like mad, but lacking the…

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8 Surefire Strategies to Boost Your Blog Conversions

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How to Use a Website Click Tracking Tool to Know your Audience

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big-picture metrics, you can drill down to the basics and get to know what works with your audience — and what doesn’t. Lots of site tracking tools exist, but website click tracking tools offer the most depth when you want to better understand user behavior. To see what I mean, visit a website you’ve never seen before. Just Google a broad topic, such as “marathon training” or “best thriller novels.” It doesn’t matter. Click on one of the…

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How to Use a Website Click Tracking Tool to Know your Audience

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How to Use a Website Click Tracking Tool to Improve the User Experience

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics, you can drill down to the basics and get to know what works with your audience — and what doesn’t. While many site tracking tools exist, website click tracking tools offer the most depth when you want to better understand user behavior. To see what I mean, visit a website you’ve never been to before. Just Google a broad topic such as “marathon training” or “best thriller novels.” It doesn’t matter. Click on one of…

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How to Use a Website Click Tracking Tool to Improve the User Experience

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Increase Clicks with these 12 Call-to-Action Phrases

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What happens when nobody clicks on your call-to-action phrases and buttons? You don’t get any leads. Nor do you generate any revenue. That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs. A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Someone who visits your website might be with you up until that point, then decide to bail on the conversion. So, how do you write call-to-action phrases that convert? What is the Psychology Behind CTA Phrases? From…

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Increase Clicks with these 12 Call-to-Action Phrases

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Poor Sales? Maybe You Need a Website Redesign: Here’s How

website redesign

Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign. No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve. Otherwise, how will you take advantage of your existing web traffic? Worse, what happens if your web design is causing people to avoid visiting your site at all? Let’s look at some of my favorite techniques for creating a website redesign strategy and implementing…

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Poor Sales? Maybe You Need a Website Redesign: Here’s How

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How to do A/B Testing and Improve Your Conversions Quickly

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If you’re not A/B testing your content, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers. From e-commerce to SaaS, guesswork won’t cut it. You need enough hard data to understand how your audience responds to specific elements on your website. But what is A/B testing and how does it work? That’s what I’m covering today. There’s a lot of information here, so feel free to skip around if there’s a specific section that interests you: What Is A/B Testing and How Does…

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How to do A/B Testing and Improve Your Conversions Quickly

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8 Effective Tips to Get More Email Subscribers by Increasing Conversions

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My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I’ve converted many subscribers to paying clients. I started in the same place as everyone else, though: zero email subscribers. Whether your list includes 10 subscribers, 100 subscribers, or 1 million subscribers, you probably want more. That’s the nature of marketing. So, how can you increase conversions to build your email list further? That’s the question I’m going to answer today. I’ll cover several topics, so here’s a list in case you want to skip around:…

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8 Effective Tips to Get More Email Subscribers by Increasing Conversions

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The Definitive Guide to Improve User Experience and Boost Conversion Rates

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I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely, though. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools. You can’t enter your customers’ homes and look over their shoulders while they check out your social…

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The Definitive Guide to Improve User Experience and Boost Conversion Rates

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How to Create Sales Pages that Convert [Tips and Examples]

sales pages that convert funnel

When you create sales pages that convert, you take some of the burden off your team. You don’t have to constantly be hustling to find prospective customers. They come to you. But let’s face it: Traffic doesn’t mean much without conversions. You need people to buy what you sell. Today, we’re going to talk about how to create sales pages that convert. I’ll provide you with some strategic tips and show some examples. We’re going to cover lots of information, so feel free to skip around: What are sales pages? Sales pages versus landing pages Long-form versus short-form landing pages…

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How to Create Sales Pages that Convert [Tips and Examples]