Today’s infographic is about generating leads with social media. However, I want to quickly talk about using social media for prospecting and outreach, because for certain businesses, this can be an amazing method of lead generation. From what I can tell, a lot of salespeople are still doing the age-old “pitch email” when it comes to prospecting and outreach. I know this because I get plenty of them myself. But, I just really feel that the traditional pitch email approach isn’t that effective. No one likes unsolicited email. No one likes getting sold to. And not many salespeople really like…
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Infographic: How to Generate Leads with Social Media
So you’ve started a business, and you’re trying to make sure everything goes perfectly. This obviously means you’ll want to be prepared to drive sales on your website so you can generate revenue. And for this, you’re going to need an effective sales funnel that will lay out a strategy for attracting, engaging, and converting your audience. Build a Strong Foundation on Audience Insights A good understanding of your audience is crucial if you want to know how to enhance their purchase journey and ensure that they turn into paying customers. That’s why even before you start building your sales…
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An Animated Infographic on How to Build Successful Sales Funnel
A couple of weeks ago, we interviewed Larry Kim, founder of WordStream and current CEO of Mobile Monkey. The interview was a success, and we decided to do a webinar together to keep the good momentum going. Now, I have no idea what Larry is going to unveil in this webinar. But I do know that Larry always rocks webinars and blows away his audience with incredibly valuable insights and strategies. Originally, I didn’t like the headline for this webinar. For some reason, I thought it was too much of a cliché, at first glance. But then I realized, if…
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Webinar: 10 Conversion Rate Optimization Truth Bombs That Will Change the Way You Think
At The Daily Egg, we publish a lot of content on how you can improve your online business. Today we’re going to show you what our product actually does for a change. The video above shows you our Heatmap Report and how it can be used to improve a web page. In this case, we used the Heatmap Report on a popular Quicksprout.com blog post. Like the narrator in the video says, “The Heatmap Report is all about clicks.” The “hotter” the heatmap appears, the more clicks that region on your web page is getting. This indicates what regions visitors…
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How Crazy Egg’s Heatmap Report Discovers Hotspots of High Click Activity on Quicksprout.com
As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. But 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can be considered a “pruning” process. And just as one prunes a tree to make it stronger, you should prune your email list to ensure good deliverability. Let’s look at how to do that. 1. Cut the Dead Weight Remove Duplicates Depending on what platform you’re…
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How to Prune Your Email List to Improve Deliverability
I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited emails every once in a while. But, I should warn these companies that they’re entering dangerous waters. Read this infographic below to make sure you’re not spamming your global propsects. It’s also a good idea for U.S. companies to…
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Infographic: The Ultimate Guide to International Email Spam Laws
Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins. In use since ca. 1988 in the early Internet’s IRC chatrooms to define network-wide channels [ah yes, I remember such long-standing pillars as #warez, #kcah, and #n0n00bz … or wait, were those early AOL chatrooms?]. The hashtag supposedly came into its modern “web” format in 2007 when Chris Messina, who claims to have invented them (for which he actually surpasses Al Gore, who didn’t go quite so far as to claim…
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The Crazy Egg Guide to Hashtag Marketing
A word of caution: From my own anecdotal evidence, people find being “followed” around the Internet really creepy. And you have to stop for a moment and think about what that does to your brand image. If your product or service is in the B2B marketing or sales space, then I wouldn’t worry about this. Most people in our industry understand remarketing and retargeting. But, if you’re in the B2C space, it might be a good idea to survey your customers that converted from a retargeting campaign and ask how they felt about your ads. Try to detect if your…
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Infographic: How to Effectively Use Remarketing To Increase Your Revenue
Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet. But when he joined JCPenney, he went after one of the American retailer’s most popular programs: coupons. This was the pitch: Customers would no longer have to spend their time looking for deals. Instead, prices would always be low. Go to minute 1:26 on this audio to hear what JCPenney customers had to say about this idea. Why such a visceral reaction…
The post The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value appeared first on The Daily Egg.
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The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value
If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it? Will you tempt them with massive discounts on your products and services? Will you extend their free trial period? Will you add a free upgrade to their account? Whatever method you choose; one thing remains true: Forever does not exist. Your customers will get tired of you eventually. Acceptance Is Key Once you have come to terms with the fact that not all your email subscribers will be with you for the rest of your marketing career,…
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9 Customer Re-Engagement Emails You Need to Steal