Tag Archives: daily

Infographic: The Ultimate Guide to International Email Spam Laws

international email spam

I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited emails every once in a while. But, I should warn these companies that they’re entering dangerous waters. Read this infographic below to make sure you’re not spamming your global propsects. It’s also a good idea for U.S. companies to…

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Infographic: The Ultimate Guide to International Email Spam Laws

Infographic: How to Effectively Use Remarketing To Increase Your Revenue

A word of caution: From my own anecdotal evidence, people find being “followed” around the Internet really creepy. And you have to stop for a moment and think about what that does to your brand image. If your product or service is in the B2B marketing or sales space, then I wouldn’t worry about this. Most people in our industry understand remarketing and retargeting. But, if you’re in the B2C space, it might be a good idea to survey your customers that converted from a retargeting campaign and ask how they felt about your ads. Try to detect if your…

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Infographic: How to Effectively Use Remarketing To Increase Your Revenue

The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value

the email that could cost you CLTV

Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet. But when he joined JCPenney, he went after one of the American retailer’s most popular programs: coupons. This was the pitch: Customers would no longer have to spend their time looking for deals. Instead, prices would always be low. Go to minute 1:26 on this audio to hear what JCPenney customers had to say about this idea. Why such a visceral reaction…

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The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value

9 Customer Re-Engagement Emails You Need to Steal

emails you should steal

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it? Will you tempt them with massive discounts on your products and services? Will you extend their free trial period? Will you add a free upgrade to their account? Whatever method you choose; one thing remains true: Forever does not exist. Your customers will get tired of you eventually. Acceptance Is Key Once you have come to terms with the fact that not all your email subscribers will be with you for the rest of your marketing career,…

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9 Customer Re-Engagement Emails You Need to Steal

Survey: What’s The Biggest Challenge For Your Online Business?

what is your biggest business challenge

The mission of this blog is to help our customers and readers. One way we can do that is by creating content that will help you overcome your business obstacles. And one of the best ways to get feedback is to ask questions differently or phrase them differently. That’s what we’re doing in this survey. If you’re a regular reader of this blog, you may see another survey coming in the not too distant future :). Please take a second to fill out this one field form (and have a great weekend!):

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Survey: What’s The Biggest Challenge For Your Online Business?

What Can You Learn From Tracking 17 Billion Email Opens?

email market share

Wow. Now, this is an infographic. So many infographics under-deliver. They’re forced. They spawned because it ended up on a “Marketing Q1” to-do list. And they end up being useless, enormous, ugly image files that just kills everyone’s bandwidth. An infographic is really a data visualization that presents useful data and makes it easy for viewers to do something actionable with it. That’s what the infographic below does. The number one takeaway from this graphic is: your list is reading your email on their phones. Are your emails optimized for mobile? Are you thinking about how people behave on mobile…

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What Can You Learn From Tracking 17 Billion Email Opens?

7 Advanced Google Shopping Strategies

Google Shopping

I definitely don’t envy anyone that has to compete on Google Shopping. To be successful, it requires quite a bit of spreadsheet chops, constant adjusting and a deep understanding of your customer lifetime value. It’s possible that lowering your prices to just the right point will significantly build your customer base in the long run. Although it may seem like you’re losing money on first-time customers that come from Google Shopping, you’re ultimately profiting on their future business. In a sense, you’re turning that first-time monetary loss into marketing spend. It’s definitely tricky. And yes, it is a science project….

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7 Advanced Google Shopping Strategies

Infographic: The Scientifically Proven Best Time To Write Content

best time to write featured image

I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day. Therefore, in his view, it’s better to wake up early to focus on your most important work. He was right. Early in the morning, you have: No phone calls No text messages No emails No distractions Everything is quiet. If you wait until the end of the day to write (or get anything done for that matter), the chances of distractions and having to put it off another day increase to some degree. However, there are two schools of…

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Infographic: The Scientifically Proven Best Time To Write Content

Infographic: How To Create The Perfect Social Media Post

It’s easy to get into the habit of robotically posting content to social media every day. However, how you post to social media is just as important as the content itself. You need people to click on your post to see your content. So, before you rush around doing your daily social media tasks, pause, take a step back and think about how you can improve what you’re doing. Study this infographic and use it as a cheat sheet the next time you post to social media. One last hint: It’s a good idea to measure your social media efforts…

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Infographic: How To Create The Perfect Social Media Post

Can Your Audience and Google Love the Same Page Title?

The Thinker

“What Do Department Store Santas and Prostitutes Have in Common?” “Why Do Drug Dealers Still Live at Home with Their Mothers?” These are two chapter titles from the Steven Levitt and Stephen Dubner book Freakonomics, a work that has captured the interest of hundreds of thousands of readers. One of the big draws of this book is the catchy and intriguing title for each chapter. You just want to read on. But how would Google rate those titles in terms of SEO? Where are the keywords/keyword phrases that are popular and commonly used by generic searches? These titles would be…

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Can Your Audience and Google Love the Same Page Title?