UX design hasn’t been the same since Sketch arrived on the scene. The app has delivered a robust design platform with a refreshing, simple user interface. A good product on its own, it achieved critical success by being extended with community plugins.
The open nature of the Sketch plugin system means that anyone can identify a need, write a plugin and share it with the community. A major barrier is stopping those eager to take part: Designers and front-end developers must learn how to write a plugin. Unfortunately, Objective-C is difficult to learn!
Developers and organizations alike are looking for a way to have more agility with mobile solutions. There is a desire to decrease the time from idea to test. As a developer, I often run up against one hurdle that can slow down the initial build of a mobile hypothesis: user management.
Over the years, I have built at least three user management systems from scratch. Much of the approach can be based on a boilerplate, but there are always a few key items that need to be customized for a particular client. This is enough of a concern that an entire category of user management, authentication and authorization services have sprung up to meet this need. Services like Auth0 have entire solutions based on user and identity management that developers can integrate with.
Using voice commands has become pretty ubiquitous nowadays, as more mobile phone users use voice assistants such as Siri and Cortana, and as devices such as Amazon Echo and Google Home have been invading our living rooms.
These systems are built with speech recognition software that allows their users to issue voice commands. Now, our web browsers will become familiar with to Web Speech API, which allows users to integrate voice data in web apps.
Component-based libraries or frameworks such as Vue have given us the wonderful ability to create reusable components to be spread throughout their respective application, ensuring that they are consistent, and (hopefully) simplifying how they are used.
In particular, form inputs tend to have plenty of complexity that you’d want to hide in a component, such as custom designs, labels, validation, help messages, and making sure each of these pieces are in the correct order so that they render correctly.
Some people hate writing documentation, and others just hate writing. I happen to love writing; otherwise, you wouldn’t be reading this. It helps that I love writing because, as a design consultant offering professional guidance, writing is a big part of what I do. But I hate, hate, hate word processors.
Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design. Don Norman, one of the top names in UX design, coined the term, “User Experience,” back in 1995. He said, “User experience is nothing but starting any design by understanding the audience.” It allows coordination between all the elements and putting together psychology and designing. From the way things were understood in 1995, we have moved a long way in terms of design….
End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures the product will complete the tasks it is intended to in real life conditions from beginning to end. Interestingly, end-to-end testing is a proven content marketing strategy as well. From The Wirecutter’s in-depth gadget reviews to Michelle Phan’s face care and makeup tutorials, they’ve turned their end-to-end product experience into content. So why do they work? Let’s go over three concrete examples that show how different companies execute end-to-end testing in their content marketing. 1. Gain consumer trust to convert users End-to-end testing can…
Joan is applying for a small loan on all-online-loanzzz.com. She’s becoming frustrated with the number of financial-disclosure forms she has to fill out. She’s thinking about visiting her local bank to ask for a loan instead.
While waiting for a page to load, the application presents a cartoon image of a person wearing a business suit sitting in a jail cell. The image caption says, “Hey, everyone hates disclosures. We know you do, too. We’re doing our best to keep everyone out of jail. Please bear with us for a few more clicks. You won’t regret it, and our loan officers will stay out of jail.” Joan smirks at the image. She might not appreciate the number of forms she has to complete, but she understands the serious nature of applying for a loan.
Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. A report by Beckon analyzed over 16 million in marketing spend and concluded: “Brands might be shocked to hear that while branded content creation is up 300 percent year over year, consumer engagement with that content is totally flat. They’re investing a lot in content creation, and it’s not driving more consumer engagement.” -Jennifer Zeszut, CEO at Beckon The painful truth is: the vast majority of content marketing ended up going down the rabbit holes of the internet…