Of the many factors that must be considered in Web design, emotional interaction is an important, but frequently neglected, component. In the real world, we experience the sensual interaction of design all the time. Reflect for a moment on the emotional engagement of slipping behind the wheel of a powerful luxury car: the welcoming embrace of the driving seat, the tactile experience of running your hands over the leather on the steering wheel, the subtle gleam reflected in the controls.
Designing For Emotion With Hover Effects
When users look for information, they have a goal and are on a mission. Even before you started to read this article, chances are you did because you either had the implicit goal of checking what’s new on Smashing Magazine, or had the explicit goal of finding information about “Navigation Design”. [Links checked February/11/2017]
After a couple of seconds of scanning this article, and maybe reading parts of the introduction, you may have started to ask yourself whether the information that you’re consuming at the moment is actually relevant to you—the user.
Read this article:
The Elements Of Navigation + 6 Design Guidelines
You’ve met with the client, done the creative brief and gotten some kind of written agreement or contract. Work has been creative and progressing nicely. The joy and hope for life slowly return as the scent of money looms. So, with an overdose of sleeping pills no longer your retirement plan, you start to delete your suicide note and dispose of the envelopes containing instructions on terminating your accounts on Twitter, Facebook and LinkedIn.
Renegotiating The Contract (And Other Tales Of Horror)