Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Which, unfortunately, doesn’t bode well for blog posts. With written content becoming less effective as time goes on, you’re probably already thinking about creating video content as a part of your marketing strategy. You might be eager to jump right in and start creating videos, but planning your content…
The post How to Storyboard a Marketing Video (When You’re Not an Artist) appeared first on The Daily Egg.
How to Storyboard a Marketing Video (When You’re Not an Artist)
As designers, we often use imagery that resonates with our audience. Yet, often we also end up with stock photos and generic icons that come across as mere decoration. Or we bypass imagery altogether. But custom images are a powerful design tool. They can tell a story and convey a distinct personality. Custom illustrations can be especially impactful. They can make our audience feel personally connected to an app or website, while being an integral part of the design.
Make ‘Em Shine: How To Use Illustrations To Elicit Emotions
With a couple of days left until New Year’s Eve, it’s just about time to set aside 60 minutes to clean up, sort out and back up your digital footprint, to ensure a good smooth start to 2017. So many little details tend to get forgotten or overlooked every single time, only to get fixed hastily later — but doesn’t it just feel right when everything is in the right place, neatly organized, even if you aren’t a compulsory cleaner or an obsessed perfectionist?
Link to article:
☑️ The Ultimate Digital Clean-Up Checklist: Are You Prepared For The New Year?
When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they sometimes feel abandoned. You must clearly show users why they need your app.
Studies reveal that 90% of all downloaded apps are used only once and then eventually deleted by users.
A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users
In a previous article, I discussed using POP to create sketch-based clickthrough prototypes in participatory design exercises. These prototypes capture well the flow and overall layout of early design alternatives.
The same piece briefly mentioned another category of clickthrough prototypes: widget-based mockups that are designed on the target device and that expand on sketches by introducing user interface (UI) details and increased visual fidelity. These prototypes can be used to pitch ideas to clients, document interactions and even test usability.
Creating Clickthrough Prototypes With Blueprint
Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could in some way help others grow an audience. One recurring topic early on was launch and landing pages and the strategies that creators use to expand the reach of their websites, which led to a Smashing Magazine post titled “Elements of a Viral Launch Page.
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Smart, Effective Strategies To Design Marketing Campaigns