What if you could boost email signups by 1,375 percent (or more)? And what if I told you that the secret to those kinds of results lies in something as simple as an exit popup? Craft blogger Nikki McGonigal used to just have an email signup form in her website’s sidebar. Then she added an exit popup. Her conversion rate increased by more than 1,300 percent. Before you dismiss her results as industry related or as an aberration, you should know that businesses in just about every industry use exit popups. How do you get results from exit popups? I’m going…
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How to Create and Optimize an Effective Exit Popup
This is one of my all-time favorite infographics. I reference it in other articles quite regularly. It really gets to the point of how important it is to respond to your inbound leads ASAP. And I’m not talking about newsletter signups or people who have downloaded a white paper. I’m talking about hot leads: People who are calling in, asking for demos, and asking specific questions. I’ve worked for many B2B companies in the past where this was always something that could have been improved. The first problem is: 9-5. You’re losing a ton of money by not responding to…
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Infographic: The Data Behind What Makes An Effective Sales Process