Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis of the idea for Shopify Plus, and some product marketing lessons learned.
We also talk about MacGyvering, crazy startup ideas, and a ton of resources you can use for your own product marketing efforts.
Watch My Interview with Hana Abaza on Product Marketing Lessons Learned
Here are all the resources we talked about:
- 09:03 Jobs to be Done (JTBD) Framework | Framework
- 15:45 Product adoption tips
Some of Hana’s presentation slides.
- 18:00 Partner Marketing
How Shopify leveraged their partners to create content to influence organic search for a new product.
- 20:08 Marketing a product with no pricing on your website
Is it harder or easier to market an enterprise product when you only have a demo request?
- 24:10 Who does product marketing well?
- 25:15 First Round Capital Interview with Joanna Lord
- 27:14 Intercom Product Marketing
- 30:13 MacGyvering
- 31:10 Who would Hana take to a deserted island?
The Unpublished David Ogilvy.
- 33:50 Hana’s favourite dad joke
What do you call cheese that isn’t yours? Nacho Cheese!
Get back here on Monday where I’ll be showing you how to use Sticky Bars to craft really cool mobile user experiences.
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Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]
Social media now has over 2 billion users worldwide. That’s nearly 35% of the population of the whole planet! And if your business has a target audience who respond well to visuals (think cooking, travel, or fitness) then Instagram is a platform that you cannot overlook. Instagram is becoming somewhat of a hidden gem for businesses. Despite its wild popularity, only 30% of businesses that use social media have an Instagram account. Which, if you think about it, is absolutely crazy. Even though you cannot include links in Instagram posts, Instagram is still an incredibly effective way to grow your…
The post The Exact Formula For Growing Your Personal Brand on Instagram (With Examples) appeared first on The Daily Egg.
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The Exact Formula For Growing Your Personal Brand on Instagram (With Examples)
When you hear the word ‘kinetic’ for the first time, probably the first thing that comes to your mind is motion. Kinetic Photography, also known as ‘camera tossing’, is a technique of shooting photos with the actual physical movement of the camera. However, it does not necessarily involve tossing of the camera — you can also shake, bounce, swing or spin it; the goal of the technique is to obtain unpredictable results which are sometimes fascinating, always abstract and rarely boring.
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Beautiful Examples of Kinetic Photography
Beautiful and creative typography can come in a variety of different forms. Hand drawn typography can be an excellent source of inspiration for graphic designers and typography lovers. In this post we will feature 40 creations that use hand drawn type. Some have been created completely by hand. Others have been sketched and scanned into Photoshop or Illustrator. Another option is to use fonts that create a hand drawn effect.
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40 Beautiful Examples Of Hand Drawn Typography
Inspiration is all around us: you can derive new ideas from people you meet, places you visit and observations you make. Sometimes it is enough just to take a look around and observe the beauty of nature surrounding us everywhere. For instance, spring is often considered the most beautiful and inspirational period of the year, with its refreshing, colorful, vivid imagery and structures. And this post hopes to prove just that.
35 Beautiful Spring Pics For Your Inspiration
As the Web grows and becomes more dynamic, more and more websites have user-generated content and tools that greatly improve the user experience in terms of usability and accessibility.
When using these, developers have to carefully consider many subtle techniques to help users get things done.
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Aerial photography offers a drastically different perspective than the one you get from shooting on the ground. It includes photographs taken from aircraft, helicopters, balloons, rockets, kites, skydives, etc. It can be a rewarding, challenging and enriching experience. It can produce unique shots that look different than any other ground shot you have ever taken. Scenic flights can give you some great, memorable photos. Below, we present over 50 amazing aerial photographs — photos shot “from above”, in the air.
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The World From Above: The Beauty Of Aerial Photography
Tilt-shift photography is a creative and unique type of photography in which the camera is manipulated so that a life-sized location or subject looks like a miniature-scale model. Below we present 50 beautiful examples of tilt-shift photography. All examples are linked to their sources. We strongly encourage you to explore other works of the photographers we’ve featured in this post.
To add good miniature effect to your photographs, shoot subjects from a high angle (especially from the air).
50 Beautiful Examples Of Tilt-Shift Photography
A digital camera, some fast-moving subject, and a bit of knowledge about how to take the best pictures of moving subjects will launch you on the road to some of the most interesting photographs you’ve ever taken. Although some blurring can be effective in communicating a sense of high-speed motion, some photographers want the subject to be frozen in time to get some pretty special photographic effects.
You may want to take a look at related articles:
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Celebration Of High-Speed Photography
The importance of typography in design can’t be overestimated. The accuracy, precision and balance of geometric forms can give letters the elegance and sharpness they deserve. Besides, elegant fonts can help to convey the message in a more convenient way. In fact, while there are many excellent professional fonts there are literally thousands of free low-quality fonts which you would never use for professional designs.
Quality costs. The price of “bulletproof” fonts usually reflects their quality and starts at 50$ per typeface.
41 Professional Fonts For Free