I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools. You can’t enter your customers’ homes and look over their shoulders while they check out your social media…
I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely, though. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools. You can’t enter your customers’ homes and look over their shoulders while they check out your social…
User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website. However, it’s essential if you want more conversions. ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Furthermore, a Magnetic North study revealed that more than 90 percent of respondents had had a poor user experience, and that about 33 percent reported they would abandon an online shopping cart due to poor UX. Clearly, there’s a correlation between user experience…
(This is a sponsored article.) More than ever, people are engaging with their phones in crucial moments. The average US user spends 5 hours per day on mobile. The vast majority of that time is spent in apps and on websites.
The difference between a good app and a bad app is usually the quality of its user experience (UX). A good UX is what separates successful apps from unsuccessful ones.
Designing the best experience is a challenge, and every designer and developer has their own way of tackling it. But, well, no matter how different our approaches are, one thing is for sure: We can learn a lot from each other.
To give you your dose of UX inspiration, we are happy to announce that our dear friends at Adobe, are streaming live from the Awwwards Conference which will take place in Berlin on February 8th and 9th.
Earlier this year, support for CSS grid layout landed in most major desktop browsers. Naturally, the specification is one of the hot topics at meet-ups and conferences. After having some conversations about grid and progressive enhancement, I believe that there’s a good amount of uncertainty about using it. I heard some quite interesting questions and statements, which I want to address in this post.
“When can I start using CSS grid layout?” “Too bad that it’ll take some more years before we can use grid in production.” “Do I need Modernizr in order to make websites with CSS grid layout?” “If I wanted to use grid today, I’d have to build two to three versions of my website.” The CSS grid layout module is one of the most exciting developments since responsive design. We should try to get the best out of it as soon as possible, if it makes sense for us and our projects.
Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), and in this article, Paul shares just some of the little tricks and techniques to bring around a big UX revolution into your company — with a series of small, effective steps.
The two charts pictured below changed the way I think about thinking. Rebproduced from a classic 1996 psychology study, the story behind these charts is a vivid illustration that the way we humans feel in the moment as we experience the world can be very different from how we feel when we think back on those experiences later. Understanding the difference between experience and memory — and the ways they are related — can make us more sophisticated experience designers.
Released in March this year, Adobe Experience Design is a new all-in-one tool that lets you design and prototype websites and mobile apps. XD is still in beta and available for Mac with a Windows version on track for a release later in 2016. It is bound to provide a fast and efficient way to create new user interfaces, wireframes, and visual designs with various devices in mind.
As an icon creator, I tried to use XD to create icons from scratch and to apply them to a new user interface. In this tutorial, I want to guide you through the steps it took so you can follow along. We’ll take a look at how to create a set of office icons for a new app. Plus, I’m going to show you how you can use XD’s features to interact with your newly-created user interfaces during the prototyping phase. So, let’s get started.