Tag Archives: factor

How to Create, Track and Rank CRO Hypotheses So You Know What to Test

CRO hypothesis ranking

CRO makes big promises. But the way people get to those 300% lifts in conversions is by being organized. Otherwise, you find yourself in the position that a lot of marketers do: you do a test, build on the result, wait a while, do another test, wait a while… meanwhile, the big jumps in conversions, leads and revenue never really seem to manifest. That’s because only a structured approach can get you in position to make the best use of your testing time and budget. This isn’t something you want to be doing by the seat of your pants. In…

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How to Create, Track and Rank CRO Hypotheses So You Know What to Test

Moving From Photoshop And Illustrator To Sketch: A Few Tips For UI Designers

I’ve been a long time Photoshop and Illustrator user. Both programs are really useful and powerful, and they’ll remain a key part of any digital artist’s or designer’s toolset, including mine. However, for all user interface, web and icon design workflows, I recently converted to Sketch. Here is why.

Moving From Photoshop And Illustrator To Sketch: A Few Tips For UI Designers

While Photoshop is awesome at what it does, defining what it is might not be so easy anymore. I remember watching a storyboarding tutorial by Massive Black’s El Coro (unfortunately, it doesn’t seem to be available for sale anymore). In it, he says that 17 or so years ago, Adobe had no idea that digital artists were using Photoshop to digitally paint pictures! So, it had to catch up with its own user base by adding more — you guessed it — painting features.

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Moving From Photoshop And Illustrator To Sketch: A Few Tips For UI Designers

Infographic: How to Get Customers Without Spending Any Money

low-cost-business-performance

This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away…

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Infographic: How to Get Customers Without Spending Any Money

Web Development Reading List #126: Clever Interfaces, An Open AMP Alternative And The Art Of Slow Growth

It’s interesting to see how user experience design advances now that we managed to understand what it means. I think artificial intelligence will become a huge part of user experience over time and that we will spend more time on developing clever integrations to third parties than developing our own “dumb” interfaces. That’s why I find it interesting to see research on how services can use unified interfaces like text messaging apps to become more intelligent.

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Web Development Reading List #126: Clever Interfaces, An Open AMP Alternative And The Art Of Slow Growth

Not Your Parent’s Mobile Phone: UX Design Guidelines For Smartphones

In your pocket right now is the most powerful “remote control” (as Drew Diskin put it) that has ever existed. It is no ordinary remote control. It can harness everything that all of the previous mass media (television, radio, Internet, etc.) can do. People aren’t using them just for simple entertainment or for phone calls. They have become the hub of our personal lives.
Smartphones are what younger generations know as just phones.

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Not Your Parent’s Mobile Phone: UX Design Guidelines For Smartphones

Email Is (Still) Important And Here Is Why

Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account.
So, where does this leave email? Has the @ symbol lost its meaning as an address, and instead become the signifier of a Twitter name?

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Email Is (Still) Important And Here Is Why

Why We Should Start Using CSS3 And HTML5 Today

For a while now, here on Smashing Magazine, we have taken notice of how many designers are reluctant to embrace the new technologies such as CSS3 or HTML5 because of the lack of full cross-browser support for these technologies. Many designers are complaining about the numerous ways how the lack of cross-browser compatibility is effectively holding us back and tying our hands — keeping us from completely being able to shine and show off the full scope of our abilities in our work.

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Why We Should Start Using CSS3 And HTML5 Today

The "Wow" Factor in Web Design

Everyday, we go through hundreds of different websites. With Twitter and RSS feeds, we are able to see an excessive amount of sites in just a short time. Most of the websites that we visit are forgettable, they don’t leave a lasting impression.
You may want to take a look at related articles:
Original And Innovative Web Layouts Beyond The Boring: The Hunt For The Web’s Lost Soul Web Design Is Dead.

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The "Wow" Factor in Web Design