Tag Archives: factor

How to Create, Track and Rank CRO Hypotheses So You Know What to Test

CRO hypothesis ranking

CRO makes big promises. But the way people get to those 300% lifts in conversions is by being organized. Otherwise, you find yourself in the position that a lot of marketers do: you do a test, build on the result, wait a while, do another test, wait a while… meanwhile, the big jumps in conversions, leads and revenue never really seem to manifest. That’s because only a structured approach can get you in position to make the best use of your testing time and budget. This isn’t something you want to be doing by the seat of your pants. In…

The post How to Create, Track and Rank CRO Hypotheses So You Know What to Test appeared first on The Daily Egg.

Follow this link:

How to Create, Track and Rank CRO Hypotheses So You Know What to Test

Moving From Photoshop And Illustrator To Sketch: A Few Tips For UI Designers

I’ve been a long time Photoshop and Illustrator user. Both programs are really useful and powerful, and they’ll remain a key part of any digital artist’s or designer’s toolset, including mine. However, for all user interface, web and icon design workflows, I recently converted to Sketch. Here is why.

Moving From Photoshop And Illustrator To Sketch: A Few Tips For UI Designers

While Photoshop is awesome at what it does, defining what it is might not be so easy anymore. I remember watching a storyboarding tutorial by Massive Black’s El Coro (unfortunately, it doesn’t seem to be available for sale anymore). In it, he says that 17 or so years ago, Adobe had no idea that digital artists were using Photoshop to digitally paint pictures! So, it had to catch up with its own user base by adding more — you guessed it — painting features.

The post Moving From Photoshop And Illustrator To Sketch: A Few Tips For UI Designers appeared first on Smashing Magazine.

View the original here:  

Moving From Photoshop And Illustrator To Sketch: A Few Tips For UI Designers

Infographic: How to Get Customers Without Spending Any Money

low-cost-business-performance

This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away…

The post Infographic: How to Get Customers Without Spending Any Money appeared first on The Daily Egg.

Credit: 

Infographic: How to Get Customers Without Spending Any Money