Transitions can be painful. It is in our nature to resist change, even when the possibility of doing something new and different may be exciting. Changing your workflow can be a real challenge if you don’t know where to start or understand how to embark on the change.
I’ve met with many designers (graphic, interaction, UI, etc.) who stick to old software because they are familiar and in their comfort zone, or because they are too scared to take the “leap of faith” and try something new (even when they know their old software does not allow them to work efficiently and effectively enough).
When one goes to the professional, one expects to invest in his expertise. This investment requires no great leap of faith, as it is supported by a trust acknowledged among the general populace and duly warranted by the traditions of the profession. The standards and practices of an individual professional in the fields of, say, law, medicine, or aviation seldom present any great challenge to their clients’ preconceptions. Strict standards and regimented practices are the baseline assumption for all involved.
Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account.
So, where does this leave email? Has the @ symbol lost its meaning as an address, and instead become the signifier of a Twitter name?