We’re pleased to announce our new glossary section at The Daily Egg. You can find it in our top navigation under “Resources” if you’re on a desktop computer: ..or in the “hamburger menu” if you’re on a mobile device: We’ve been working on this slowly for a while now. As we publish articles, often our writers will refer to terms, industry jargon and acronyms that not everyone is familiar with. We figured an online glossary would be a good resource to keep our readers informed on all this terminology. We try to go beyond simply defining terms. If you click-through…
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Introducing the Daily Egg Internet Marketing and Conversion Rate Optimization Glossary
Wouldn’t it be nice to publish something on your website that will bring in visitors for years to come? Just one blog post or video (or infographic)? It certainly would be. That’s why you need to always ask yourself: What content can I create that people will link to from their website? Is the answer to getting tons of organic traffic really that simple? Basically, yes. However, it’s easy to jump into a content project without asking this question and spending a week on it, only to find out it’s a dud in terms of SEO. A lot of us…
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Infographic: How to Create Content That Drives a Lot of Organic Traffic
Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords. As Google ages, more and more of the optimal slots for these prized keywords are taken. And the more a web page ages, the more links from around the web will point to it and the harder it becomes to unseat. For instance, when someone wants to reference or link to a certain topic, it’s a typical habit for someone to do a quick Google search…
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Infographic: How Long Does It Take To Rank In Google?
I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited emails every once in a while. But, I should warn these companies that they’re entering dangerous waters. Read this infographic below to make sure you’re not spamming your global propsects. It’s also a good idea for U.S. companies to…
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Infographic: The Ultimate Guide to International Email Spam Laws
Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins. In use since ca. 1988 in the early Internet’s IRC chatrooms to define network-wide channels [ah yes, I remember such long-standing pillars as #warez, #kcah, and #n0n00bz … or wait, were those early AOL chatrooms?]. The hashtag supposedly came into its modern “web” format in 2007 when Chris Messina, who claims to have invented them (for which he actually surpasses Al Gore, who didn’t go quite so far as to claim…
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The Crazy Egg Guide to Hashtag Marketing
I definitely don’t envy anyone that has to compete on Google Shopping. To be successful, it requires quite a bit of spreadsheet chops, constant adjusting and a deep understanding of your customer lifetime value. It’s possible that lowering your prices to just the right point will significantly build your customer base in the long run. Although it may seem like you’re losing money on first-time customers that come from Google Shopping, you’re ultimately profiting on their future business. In a sense, you’re turning that first-time monetary loss into marketing spend. It’s definitely tricky. And yes, it is a science project….
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7 Advanced Google Shopping Strategies
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. We have weeks, websites, and embedded video to make a sale. They had only moments and one printed page. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just…
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The Five Sales Letters Every Marketer Should Know, Hands Down
Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business. In fact, you could be reaping massively higher traffic, leads, and sales with a well-constructed blogging strategy. By the end of this guide, you’ll know why blogging works and how to create, implement, and measure a blogging strategy that will work for you. First, though… 1. Why Blog at All? Blogging regularly can lead to more traffic, more leads, and more sales….
The post The Crazy Egg Guide to B2B Blogging appeared first on The Daily Egg.
The Crazy Egg Guide to B2B Blogging
The bounce rate is the percentage of people, who landed on your website, but instead of browsing further they exited your website. This metric can be important to certain websites as it gives you an idea about the first impression of your site. It tells you if your landing page meets the expectation of the visitors who landed there. If your Bounce Rate is high, you can suspect that something is wrong either with your landing page or your sources of traffic. You can calculate the bounce rate with this formula: A concrete example Let’s say, that you have a…
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Glossary: Bounce Rate
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. They don’t try to compete on price, and they don’t have to. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. Regardless of your industry, product or service, there are a few things to be learned from Apple’s marketing. Apple’s Marketing…
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Why is Apple’s Marketing Just So Darn Good?