Tag Archives: first-on-the

Infographic: How Long Does It Take To Rank In Google?

how long to rank

Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords. As Google ages, more and more of the optimal slots for these prized keywords are taken. And the more a web page ages, the more links from around the web will point to it and the harder it becomes to unseat. For instance, when someone wants to reference or link to a certain topic, it’s a typical habit for someone to do a quick Google search…

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Infographic: How Long Does It Take To Rank In Google?

Infographic: The Ultimate Guide to International Email Spam Laws

international email spam

I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited emails every once in a while. But, I should warn these companies that they’re entering dangerous waters. Read this infographic below to make sure you’re not spamming your global propsects. It’s also a good idea for U.S. companies to…

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Infographic: The Ultimate Guide to International Email Spam Laws

The Crazy Egg Guide to Hashtag Marketing

Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins. In use since ca. 1988 in the early Internet’s IRC chatrooms to define network-wide channels [ah yes, I remember such long-standing pillars as #warez, #kcah, and #n0n00bz … or wait, were those early AOL chatrooms?]. The hashtag supposedly came into its modern “web” format in 2007 when Chris Messina, who claims to have invented them (for which he actually surpasses Al Gore, who didn’t go quite so far as to claim…

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The Crazy Egg Guide to Hashtag Marketing

7 Advanced Google Shopping Strategies

Google Shopping

I definitely don’t envy anyone that has to compete on Google Shopping. To be successful, it requires quite a bit of spreadsheet chops, constant adjusting and a deep understanding of your customer lifetime value. It’s possible that lowering your prices to just the right point will significantly build your customer base in the long run. Although it may seem like you’re losing money on first-time customers that come from Google Shopping, you’re ultimately profiting on their future business. In a sense, you’re turning that first-time monetary loss into marketing spend. It’s definitely tricky. And yes, it is a science project….

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7 Advanced Google Shopping Strategies

The Five Sales Letters Every Marketer Should Know, Hands Down

sales letter

If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. We have weeks, websites, and embedded video to make a sale. They had only moments and one printed page. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just…

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The Five Sales Letters Every Marketer Should Know, Hands Down

Glossary: Bounce Rate

what is bounce rate

The bounce rate is the percentage of people, who landed on your website, but instead of browsing further they exited your website. This metric can be important to certain websites as it gives you an idea about the first impression of your site. It tells you if your landing page meets the expectation of the visitors who landed there. If your Bounce Rate is high, you can suspect that something is wrong either with your landing page or your sources of traffic. You can calculate the bounce rate with this formula: A concrete example Let’s say, that you have a…

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Glossary: Bounce Rate

Why is Apple’s Marketing Just So Darn Good?

apple-hasnt-tweeted-yet

Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. They don’t try to compete on price, and they don’t have to. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. Regardless of your industry, product or service, there are a few things to be learned from Apple’s marketing. Apple’s Marketing…

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Why is Apple’s Marketing Just So Darn Good?

How to Write a Case Study That’ll Make People Love Your Business

how-to-write-a-case-study

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case studies have their place as a top-performing addition to the content marketing strategy and work wonders in your sales funnel. According to data from Content Marketing Institute, case studies rank as one of the most popular content marketing tactics with 65% of marketers perceiving them as effective. They’re so effective,…

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How to Write a Case Study That’ll Make People Love Your Business