When people visit your e-commerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they don’t? There’s no guarantee your e-commerce store will generate sales, and you’re far less likely to increase your revenue if you haven’t optimized your e-commerce conversion funnel. On YouTube, LinkedIn, and Facebook, I get tons of questions about how to build and optimize an e-commerce conversion funnel. It’s harder than it looks. But I can share a few secrets that have worked for me — secrets you can deploy today to boost both sales and…
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Secrets of the E-Commerce Conversion Funnel: Effective Ways To Boost Conversions and Drive Sales
First impressions matter more than you might think. When a visitor accesses your website for the first time, regardless of the page, he or she makes a split-second judgment about the design. In fact, three-quarters of consumers say they base their impression of a company’s credibility on its web design. Furthermore, 94 percent of first impressions are based exclusively on design. Before your visitor reads a single word of copy, he or she already has an impression of your company. That’s why it’s essential to follow website design best practices that directly impact conversions. You don’t just want your website…
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The 16 Website Design Best Practices For Conversions in 2018
In just the final quarter of 2017, consumers spent nearly $100 billion dollars in the retail e-commerce market alone. No wonder you want to learn how to increase online sales. You want a chunk of that $100 billion pie. U.S. e-commerce sales aren’t stagnant, either. They continue to grow year over year. Writing for Digital Commerce 360 about U.S. e-commerce retail growth, director of research and consumer insights Stefany Zaroban reveals that “e-commerce represented roughly 49.4% of all retail sales growth in 2017 (versus 41.6% in 2016).” Clearly, there are customers who want to spend money online. So, how do…
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A Simple Guide to Increase Online Sales in 2018
We all know that social media is a black hole for time… Sucking us in… forever lost in the continuous newsfeed messages and Pinterest pins. So when I say “time commitment,” I can almost see your eyeballs roll as you nod in agreement. Mornings are started late after we take a quick scroll through our newsfeed and check our personal accounts. And yes, personal accounts usually come before business ones. Then afternoons disappear after we follow one hashtag on Instagram, and end up looking at some interesting photos on Tumblr. Source: Placeit.net Professional social media managers, however, knows how to…
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Revenge of the Social Media Manager: What’s YOUR Time Worth?
Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of people rate the quality of product images to be “very important,” more than product information, detailed descriptions or even reviews! Source Knowing this, what can you do to make sure your product photos stand out and are the best they can be? The tips in this post will help you ensure the quality of your images and make sure your product photos stand out amongst your competition. 1. Start by using a Tripod and Lightbox…
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8 Ways to Make Brilliant, Captivating Product Photos
We’re pleased to announce our new glossary section at The Daily Egg. You can find it in our top navigation under “Resources” if you’re on a desktop computer: ..or in the “hamburger menu” if you’re on a mobile device: We’ve been working on this slowly for a while now. As we publish articles, often our writers will refer to terms, industry jargon and acronyms that not everyone is familiar with. We figured an online glossary would be a good resource to keep our readers informed on all this terminology. We try to go beyond simply defining terms. If you click-through…
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Introducing the Daily Egg Internet Marketing and Conversion Rate Optimization Glossary
Here’s the situation. You run a startup. You have a website. And your website has basically no traffic. Except your mom. (Thanks, mom.) Like any savvy founder, you’re clear on one thing — you need traffic to your website. Somehow, someway, a viable online business requires humans seeing, using, or buying the widget or service you’re selling. So, how do you get that online traffic, especially if you’re starting in at ground zero? You have a few options. Facebook ads. Google Adwords. A big PR stunt. Oh, and content marketing. Most of the time, content marketing takes a lot of…
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Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It
Wouldn’t it be nice to publish something on your website that will bring in visitors for years to come? Just one blog post or video (or infographic)? It certainly would be. That’s why you need to always ask yourself: What content can I create that people will link to from their website? Is the answer to getting tons of organic traffic really that simple? Basically, yes. However, it’s easy to jump into a content project without asking this question and spending a week on it, only to find out it’s a dud in terms of SEO. A lot of us…
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Infographic: How to Create Content That Drives a Lot of Organic Traffic
Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords. As Google ages, more and more of the optimal slots for these prized keywords are taken. And the more a web page ages, the more links from around the web will point to it and the harder it becomes to unseat. For instance, when someone wants to reference or link to a certain topic, it’s a typical habit for someone to do a quick Google search…
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Infographic: How Long Does It Take To Rank In Google?
I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited emails every once in a while. But, I should warn these companies that they’re entering dangerous waters. Read this infographic below to make sure you’re not spamming your global propsects. It’s also a good idea for U.S. companies to…
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Infographic: The Ultimate Guide to International Email Spam Laws