Content from the past can still deliver significant value. In many cases, the majority of leads and traffic already comes from posts and webpages that are a year or more old. Optimizing and updating them can generate significant increases in leads without altering your content creation schedule. Content marketing can easily become an accelerating treadmill. Everyone’s got that graph about how effective it is to blog often. (Don’t have it? Here it is.) Trouble is, if we’re not careful we wind up thinking that more content is the same thing as better results. More content will produce more leads. And…
The post How to Optimize Old Blog & Website Content for a Bright Future appeared first on The Daily Egg.
How to Optimize Old Blog & Website Content for a Bright Future
It’s no big secret that content marketing is changing right now. I don’t mean “changing” in the little tweaky sort of way. I mean big, massive sea changes. The tricky thing is, we aren’t very good at predicting the future. Even though we see and feel these changes, we aren’t quite sure what to do in response. To help cut through the confusion, I’ve assembled my list of predictions, hunches, educated guesses, and flat-out facts about the future of content marketing. Instead of just saying, “Here’s what’s going to happen,” I’m also telling you, “Here’s what you should do in…
The post 6 Surprising Content Marketing Trends That Are Skyrocketing In 2016, And What You Need To Do In Response appeared first on The Daily Egg.
6 Surprising Content Marketing Trends That Are Skyrocketing In 2016, And What You Need To Do In Response
So you find yourself somewhere in a little tourist station in Northern Sweden — with a few adventurous tourists, 86 surprisingly happy inhabitants, and a remarkably good Internet connection. There is nothing but breathtaking nature around you, with blueish mountains and bright red skyline blurring endless horizon — and Northern Lights dancing in the sky right above you. What do you do? Obviously, you come up with an idea for those sneaky ‘lil Smashing Mystery riddles.
The Mystery #5 Is Resolved: Northern Lights, Windmills And The Game Of The Century
This article is part of our series of Smashing Specials — extended articles and studies dedicated to a specific topic. The special looks at the current state of the WordPress economy, exploring WP MultiSite, selling software as a service, teaching, and the future.
Multisite Software As A Service (SAAS) Teaching The Future WordPress Multisite The Multisite Network
Running a complex multisite network is not an easy job (image CC license Ethan Hein).
Smashing Special: What’s Going On In The WordPress Economy? – Part 2
This special is the first in our series of Smashing Specials — extended articles and studies dedicated to a specific topic. The special features current WordPress theme trends for 2012, covering past trends, new developments in theme design and trends in the theme development.
2011 was a great year for WordPress, with some excellent new updates that saw the introduction of a drag-and-drop uploader, distraction-free writing, the HTML5 Twenty Eleven theme, and movement towards a fully responsive dashboard.
Jump to original:
Smashing Special: WordPress Theme Trends For 2012
Designers hold CSS close to their hearts. It’s just code, but it is also what makes our carefully crafted designs come to life. Thoughtful CSS is CSS that respects our designs, that is handcrafted with precision. The common conception among Web designers is that a good style sheet is created by hand, each curly bracket meticulously placed, each vendor prefix typed in manually.
But how does this tradition fit in a world where the websites and applications that we want to create are becoming increasingly complex?
The Future Of CSS: Embracing The Machine
“In only a few short years, electronic computing systems have been invented and improved at a tremendous rate. But computers did not ‘just grow.’ They have evolved… They were born and they are being improved as a consequence of man’s ingenuity, his imagination… and his mathematics.” — 1958 IBM brochure
The Internet is a medium that is evolving at breakneck speed. It’s a wild organism of sweeping cultural change — one that leaves the carcasses of dead media forms in its sizeable wake.
The Future Of The Internet