Tag Archives: guide

The Crazy Egg A/B Test Planning Guide

A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For these reasons, we created The Crazy Egg A/B Test Planning Guide. Our user-friendly guide provides a roadmap through the A/B test planning process. In addition, it serves as a convenient way to record and store your testing history for future review. What is an A/B Test? If…

The post The Crazy Egg A/B Test Planning Guide appeared first on The Daily Egg.

See original article here: 

The Crazy Egg A/B Test Planning Guide

The Crazy Egg Guide to Hashtag Marketing

Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins. In use since ca. 1988 in the early Internet’s IRC chatrooms to define network-wide channels [ah yes, I remember such long-standing pillars as #warez, #kcah, and #n0n00bz … or wait, were those early AOL chatrooms?]. The hashtag supposedly came into its modern “web” format in 2007 when Chris Messina, who claims to have invented them (for which he actually surpasses Al Gore, who didn’t go quite so far as to claim…

The post The Crazy Egg Guide to Hashtag Marketing appeared first on The Daily Egg.

Read more – 

The Crazy Egg Guide to Hashtag Marketing

The Crazy Egg Guide to Facebook Marketing

The Crazy Egg Guide to Facebook Marketing

If you’re only going to use one social media site for marketing, the chances are it’s going to be Facebook. The now-ubiquitous social networking site has come a long way since its Harvard University origins and has been open to the public since September 2006. Over the years, it has added features that have become synonymous with social media as a whole, including photo sharing, video sharing, messaging and live video. It has also become a platform for other apps and games, has acquired other popular social and messaging networks (most notably Instagram and WhatsApp) and includes advertising. Facebook by…

The post The Crazy Egg Guide to Facebook Marketing appeared first on The Daily Egg.

From:

The Crazy Egg Guide to Facebook Marketing

The Five Minute Guide to Installing Google Tag Manager

google-tag-manager

Marketing campaigns live and die by data. One of the recent campaigns I was managing drove me to open up my analytics report every hour. (Holiday season, anyone?) Data can be numbing, but it’s also necessary. Without data, there’s no way to easily determine the health of a campaign. As a marketer, the more data you have at your disposal, and the easier it is to manage data, the easier your job is. Unfortunately, the more tracking and optimization tags you add to the site, the more you have to deal with code bloat. That’s why I want to introduce…

The post The Five Minute Guide to Installing Google Tag Manager appeared first on The Daily Egg.

Link to original:

The Five Minute Guide to Installing Google Tag Manager

The Crazy Egg Guide to YouTube Advertising

crazy egg guide to YouTube advertising

With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so. As a result, you might be interested in how you can use YouTube Ads, to shortcut the process of engaging with potential customers while they’re using YouTube. In this guide, we’re going to examine the steps that you need to take if you want to get great results from running some YouTube Ads of your own. We’ll…

The post The Crazy Egg Guide to YouTube Advertising appeared first on The Daily Egg.

Original article:  

The Crazy Egg Guide to YouTube Advertising

The Beginner’s Guide to Performing a Local SEO Audit

google local seo audit

Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too. Local buyers are often searching from somewhere close by, they’re likely to make purchases soon and they’re interested in local information like phone numbers and directions. Before you can set out to be successful at local SEO, you need to know where you are. That means you need to audit your local SEO, onsite and off, and check that…

The post The Beginner’s Guide to Performing a Local SEO Audit appeared first on The Daily Egg.

See original: 

The Beginner’s Guide to Performing a Local SEO Audit

The Crazy Egg Guide to Google Search Console

These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s performance in search results Content accessibility Malware and spam issues Frankly, anyone who has a website should use this excellent tool. If you’re not already using it, here’s how you can get started. Note: If you ever find this guide to be out-dated, please reach out to me on Twitter…

The post The Crazy Egg Guide to Google Search Console appeared first on The Daily Egg.

Read this article – 

The Crazy Egg Guide to Google Search Console

The Beginner’s Guide To Drip Marketing

If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event. While drip marketing can be used in various forms, email is the primary method. (Others include direct mail and social media.) As you might guess, the drip analogy is from a leaky faucet that keeps dripping droplets of water. In the marketing world, these droplets are likened to a series of messages. Drip marketing is evolving into a science,…

The post The Beginner’s Guide To Drip Marketing appeared first on The Daily Egg.

Read more:

The Beginner’s Guide To Drip Marketing

The Easy as Pie Guide to Installing Google Tag Manager

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of different types of code on a site in order to track the metrics you need. Before GTM, putting tracking code on your site was a messy, risky business. Whoever was in charge of the website backend had to handle implementation, and there was no guarantee that you would get it right the first time. (I still have nightmares about how a failed copy and paste of tracking code broke my site.) You also couldn’t be…

The post The Easy as Pie Guide to Installing Google Tag Manager appeared first on The Daily Egg.

See the original article here: 

The Easy as Pie Guide to Installing Google Tag Manager