Tag Archives: halloween

Best Of Halloween: All Things Spooky

Whether or not you celebrate Halloween, there is something magical about that special spooky day, surrounded by mystery, horror, scare and trick-or-treat candies for kids and adults alike.

Best Of Halloween: All Things Spooky

In this post, we celebrate the creative side of Halloween with those of you who are also planning to celebrate with friends. The post features artists around the world who have been creating wonderful illustrations dedicated to Halloween.

The post Best Of Halloween: All Things Spooky appeared first on Smashing Magazine.

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Best Of Halloween: All Things Spooky

Kill your best-loved marketing ideas

Zombie Business LeaderAre you a dogmatic, zombie business leader?

Or are you willing to massacre your best-loved ideas?

I usually avoid writing about conversion optimization tactics. I know there’s a large demand for those kinds of blog posts, but I find many people misunderstand them.

No matter the pains I go through to explain that a particular tactic may work in a particular situation and your mileage may vary, inevitably I’m labeled a “carousel hater” or “orange button lover” or “A/B testing fanatic.” (Ok, that last one may be true.)

That’s a misunderstanding. I love whatever works in the right context. But, I still run into labels and preconceptions like this.

Why do people need to attach labels to others? I think it’s an evolutionary problem. Bear with me for a moment while I explain.

We evolved as tribal creatures. It’s historically been much easier to identify who’s a member of one tribe or another through visual markers. If it wasn’t skin colour, it was a uniform, body paint or language difference.

But have no doubt, even without the same traditional tribal structures, we still try to put each other into tribe categories. This is true in every area. In marketing, there are the “big data advocates,” the “qualitative survey champions,” the “marketing automation supporters,” and the “personalization promoters.”

Tribes can be great, but they are also dangerous.

Tribes are great

Tribes aid in decision-making, give us a sense of belonging and camaraderie, and fill us with the feeling of friendship that only a defined enemy can provide. By all means, continue with your love of your favorite sports team, your snobbery about your chosen beer brand, your distaste for anything hipster, or whatever your particular tribe defines for you.

Having many of our choices determined by our tribe gives us decision-making shortcuts. We can use more System 1 decision-making, which is much faster than having to evaluate all the variables using System 2.

But…

Tribes are dangerous

In anything other than sports, food and fashion, tribes have a tendency to seriously harm human progress.

I don’t hate carousels. Only when they don’t work. Unfortunately, they usually don’t, but there are some circumstances where carousels are the best option. (Never thought you’d hear that from me, did you?)

The real problem with tribes is when they lead to groupthink, which leads to “we’ve always done it this way” syndrome, and eventually dogmatism.

(Also, zombies tend to resemble tribes.)

zombie tribe
Tribes can be dangerous.
Image (c) Sony Pictures Digital Productions Inc.

The worst thing: dogmatism

One of the few things I genuinely can’t stand is dogmatic thinking. When ideas take on a morality, the discussion around those ideas tends to get dumber.

Dogmatism happens in all fields of thought, including business, politics, parenting, and conversion optimization.

Real optimization is dependent on the scientific method and is therefore incompatible with dogmatism.

At WiderFunnel we use the scientific method to support our three overarching goals for our clients:

  • First, to generate great insights for our clients to dramatically improve their profit.
  • Second, to identify patterns across all of the thousands of tests we’re running to do even better at the first priority.
  • Third, to consolidate those patterns into usable frameworks to greatly improve our efficiency at doing the first priority.

The moment we slide into tribal thinking about anything is the moment we stop learning, cease to improve, and lose our edge.

Even though we’ve learned a lot of things that work and don’t work, we are not advocates of a set of pet tactics. We may use surveys and sliders, focus groups and fonts, personas, personalization, big data, big buttons, analytics, A/B testing, and more, but only when we believe these tactics are the best methods to getting the best results most efficiently.

Your openness to learn can only happen if you’re willing to put your best ideas on the chopping block. Or, in the words of the marketing optimization manifesto, put your decisions into the crucible of testing.

sketches-1400-halloween-kill-your-best-ideas

So, are you willing to put your ideas to the test?
It may mean killing many of the common sense beliefs that seem obvious.

Website Redesign Horror Stories Nightmare black paper
Free black paper download

If that’s not scary enough, let me tell you some truly frightening stories from traditional website redesigns. WiderFunnel published a halloween “blackpaper” two years ago that still remains popular because it’s so terrifying!

Are you planning a website redesign? 

Or, do you know someone who is?

Watch out for the nine freakishly scary risks in this free halloween blackpaper: Website redesign horror stories to avoid.

The post Kill your best-loved marketing ideas appeared first on WiderFunnel.

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Kill your best-loved marketing ideas

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Website Redesign Horror Stories Revisited

Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!

The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them.

It was one of the most popular pieces of content we produced in the last 12 months. Based on popular demand, and spooky holiday spirit, we are reposting the free blackpaper for download.

Please let us know your own website redesign horror story.  Add a comment!

Here’s the super scary accompanying infographic.

Website Redesign Nightmares infographic

The post Website Redesign Horror Stories Revisited appeared first on WiderFunnel Marketing Conversion Optimization.

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Website Redesign Horror Stories Revisited

Freebie: Icons Of Autumn (50 Icons, EPS)

There are icons that you can find quite easily, and icons that are difficult to come across. With Icons of Autumn, we are humbled to release a set of 50 free autumn-themed EPS icons illustrated in a lovely sketchy style.
Designed by Nick Botner as line art in Adobe Illustrator, the icons are available in EPS, enabling you to change both the color or the weight of the strokes with ease.

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Freebie: Icons Of Autumn (50 Icons, EPS)

Desktop Wallpaper Calendars: October 2014

We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative artwork. And as designers we usually turn to different sources of inspiration. As a matter of fact, we’ve discovered the best one—desktop wallpapers that are a little more distinctive than the usual crowd. This creativity mission has been going on for six years now, and we are very thankful to all designers who have contributed and are still diligently contributing each month.

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Desktop Wallpaper Calendars: October 2014

22 Creepy Halloween Icons [Freebie]

This special Halloween icon set was inspired by classic cartoons. Spice up your website or application with a spooky Halloween atmosphere.
The set was designed by the creative folks behind IconCreme for you to use on your website at Halloween time. The selection of Halloween icons will help your clients and their users get into the mood for the coming Halloween holiday. The set contains 22 unique Halloween icons in transparent PNG format, in sizes of 32×32, 48×48, 64×64, 128×128 and 512×512 pixels.

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22 Creepy Halloween Icons [Freebie]

Desktop Wallpaper Calendar: October 2011

We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative artwork. And as designers we usually turn to different sources of inspiration. As a matter of fact, we’ve discovered the best one — desktop wallpapers that are a little more distinctive than the usual crowd. This creativity mission has been going on for over two years now, and we are very thankful to all designers who have contributed and are still diligently contributing each month.

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Desktop Wallpaper Calendar: October 2011

What Font Should I Use? 5 Principles for Choosing and Using Typefaces

For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. [Links checked March/03/2017]
Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for.

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What Font Should I Use? 5 Principles for Choosing and Using Typefaces

What If Oscars Were Given To Movie Websites?

Many of us today probably use the Web to book tickets and find information about movies. By selling tickets and entertaining visitors, websites help movies succeed at the box office and earn public approval. And yet, website developers don’t get any public recognition for the success of movies. Isn’t it a bit unfair in the Internet era not to bestow a single bit of appreciation for the presentation of movies online?

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What If Oscars Were Given To Movie Websites?

How to Create a Promotional Snail Mail Campaign

It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign.

Originally posted here – 

How to Create a Promotional Snail Mail Campaign