Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of people rate the quality of product images to be “very important,” more than product information, detailed descriptions or even reviews! Source Knowing this, what can you do to make sure your product photos stand out and are the best they can be? The tips in this post will help you ensure the quality of your images and make sure your product photos stand out amongst your competition. 1. Start by using a Tripod and Lightbox…
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8 Ways to Make Brilliant, Captivating Product Photos
Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us. But personalization can come with unexpected costs that eat into its efficacy, and it can even turn customers away and tarnish your brand image. There’s a tendency to view increasingly accurately targeted messaging as a good: personal good, broadcast bad. We need to look beyond that, and we should start with the state of personalization now, what marketers think of it, and most crucially of all, what…
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Why Personalization Should Be Invisible To Your Users
It pretty much goes without saying that user experience is extremely important to keep in mind when you’re designing a website, creating web content, or running an online business. You want to communicate effectively and inspire your users to keep coming back. You aren’t going to be very successful at it if your UI leaves people lost, confused, or just plain annoyed. Here are some of the most common, and most annoying, UX mistakes people make, and how you can avoid making them. 1. Having little to no restraint Now, I’m not saying that you should avoid creative, awesome ideas…
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The Top 5 UX Mistakes You’re Probably Making
If you’re looking for a great lead magnet that will wow your visitors, consider creating a case study. Why? Case studies work. Stories that Sell describes how one company used a booklet containing five case studies aimed at different buyer personas to gain a 40% conversion rate. And that’s from a printed booklet! And of course, we can take a cue from the marketing masters on how to create a great video case study: We’ll discuss more on how Apple approached that case study later. If you want to use case studies to improve leads and conversions, here’s what you…
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How to Create a Case Study to Wow Your Visitors
There are very few who would argue against the notion that most freelance professionals, especially those operating in the design/development and writing arenas, tend to operate from a creative base. They are, by and large, a group that has chosen to let the right side of their brain steer them as far as the road stretches out before them. Having embraced their creative and artistic nature, merging it into their career path and never looking back.
Creatively Handling the Admin Side of Freelancing