Tag Archives: history

5 Really Bad Website Popup Examples

If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same high standards as the content they are covering up. You can learn a lot by looking at bad website popup examples.

Once you understand what not to do, you’ll default to starting your own popup designs from a better baseline.

What does a bad popup design actually look like?

Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

  1. Clarity: Is it easy to figure out the offer really quickly?
  2. Relevance: Is it related to the content of the current page?
  3. Manipulation: Does it use psychological trickery in the copy?
  4. Design: Is it butt ugly?
  5. Control: Is it clear what all options will do?
  6. Escape: Can you get rid of it easily?
  7. Value: Is the reward worth more than the perceived (or actual) effort?

The following popup examples, each make a number of critical errors in their design decisions. Take a look, and share your own worst popup design examples in the comments!


#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

  • Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.
  • Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.
  • Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.
  • Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

  • Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.
  • Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.
  • Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused


(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

  • Clarity: Bad. I had to re-read it five times before I figured out what was going on.
  • Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…
  • It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

  • Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.
  • I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.


#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

  • Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.
  • Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.
  • Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text, before I’ve even seen any content?
  • Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Train. Wreck.


Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post. Honestly, when the team was rallying to find me a bunch of examples, we all struggled to find many truly awful ones. We also struggled to find many really awesome ones.

This is where YOU come in!

Send me your terrible and awesome popup examples!

If you have any wonderfully brutal, or brutally wonderful examples of website popup design, I’d really appreciate a URL in the comments. If you could share the trigger details too that would be rad (e.g. exit, entrance, scroll, delay etc.).

Tomorrow’s Post is about Awesome Popup Examples! YAY.

So get your butt back here same time tomorrow, where I’ll be sharing my brand new Popup Delight Equation that you can use to grade your own popup designs.

Cheers,
Oli

p.s. Don’t forget to subscribe to the weekly updates.

Source article – 

5 Really Bad Website Popup Examples

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner

But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market.

You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

  • Education about the positive use cases for the technology,
  • Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,
  • Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,
  • And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

Alright, before I get to the really bad website popup examples, I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).


Follow our Product Marketing Month journey >> click here to launch a popup with a subscribe form (it uses our on-click trigger feature).


5 Really Bad Website Popup Examples

What does a bad popup actually look like? Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

  1. Clarity: Is it easy to figure out the offer really quickly?
  2. Relevance: Is it related to the content of the current page?
  3. Manipulation: Does it use psychological trickery in the copy?
  4. Design: Is it butt ugly?
  5. Control: Is it clear what all options will do?
  6. Escape: Can you get rid of it easily?
  7. Value: Is the reward worth more than the perceived (or actual) effort?

#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

  • Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.
  • Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.
  • Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.
  • Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

  • Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.
  • Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.
  • Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused


(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

  • Clarity: Bad. I had to re-read it five times before I figured out what was going on.
  • Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…
  • It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

  • Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.
  • I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.


#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

  • Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.
  • Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.
  • Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text.
  • Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Trainwreck.


Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post, keep reading and I’ll explain why.

Coming Up Tomorrow – Good Popups, YAY!!!

One of the most interesting things I’ve noticed of late is that there is a shift in quality happening in the popup world. When the team rallied to find the bad popup examples above, we found at least 10x as many good ones as bad. That’s something to feel pretty good about. Perhaps the positive energy we’re helping to spread is having an impact.

So get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers
Oli

p.s. Don’t forget to subscribe to the weekly updates.

Excerpt from: 

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

Technology isn’t the Problem, We Are. An Essay on Popups.

Today I want to talk a bit about what it’s like, as a marketer, to be marketing something that’s difficult to market.
Stop blaming the popups for what bad marketers do.
You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

  • Education about the positive use cases for the technology,
  • Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,
  • Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,
  • And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).


Get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers
Oli

p.s. Don’t forget to subscribe to the weekly updates.

Continue reading: 

Technology isn’t the Problem, We Are. An Essay on Popups.

Debugging CSS Grid Layouts With Firefox Grid Inspector

You may have heard quite a bit of talk about a CSS feature called “Grid” this year. If you are someone who cringes when you hear the words “CSS” and “grid” in the same sentence, then I highly suggest you check out this new CSS module called CSS Grid.
Browsers render HTML elements as boxes according to the CSS box model, and CSS Grid is a new layout model that provides authors the ability to control the size and position of these boxes and their contents.

Original post:  

Debugging CSS Grid Layouts With Firefox Grid Inspector

Product Manager – Mobile Applications – Heni Publishing – (London) – FullTime

The Company:
Heni Publishing is a boutique, fast-growing, arts business based in the heart of Soho. We work with leading artists and estates across publishing, art reproductions, photography, website development, events and art research. For further information, please visit our website www.henipublishing.com.
The Role:
You will be a confident Product Manager with broad experience of working in Agile environments across Web and Mobile Products. Working primarily with external developers, in this role you will be a key part of technical and design events including planning, refinement, review, retrospective, the sprint and daily scrum.

Originally posted here – 

Product Manager – Mobile Applications – Heni Publishing – (London) – FullTime

Challenge Yourself More Often By Creating Artwork Every Day

Whether you’re into good ol’ drawing and painting, or quick editing in Photoshop or Illustrator, one thing’s for sure: they’re all creativity’s best friends. Some draw pictures all day, while others find their inspiration in uncommon sources in order to break out of the box. Whatever it is that you decide to do, it’s good to challenge yourself more often and get out of your comfort zone. If you don’t, you may never discover something that you love doing, or perhaps even worse, never learn a whole lot about yourself.

This article – 

Challenge Yourself More Often By Creating Artwork Every Day

Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty

In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user experience by various means, such as AMP pages and a dedicated mobile index, comes across as a sound business move.
More than half of the 2 trillion searches Google processes each year come from mobile devices.

Source article – 

Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty

Are Your Keyword Rankings You See On Google Correct?

Google Search Results Differ

Have you ever doubted Google? When it comes to the keyword ranking accuracy, we can be skeptical about rank tracker tools we use or SEOs we hired. But when we check rankings manually, we trust our eyes and Google. But you shouldn’t be so careless. Google is clever and agile. They have a massive list of factors that affect the search results they display for you. Even if you see your website in the Number 1 position, it doesn’t mean you really are on top of the world. Your customers may see a very different Top 10. Fortunately, you can…

The post Are Your Keyword Rankings You See On Google Correct? appeared first on The Daily Egg.

See original – 

Are Your Keyword Rankings You See On Google Correct?

Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

marketing-resolutions-2017-650
Image via Shutterstock.

Has anyone in the history of the world ever kept a New Year’s resolution?

I know I haven’t. But that doesn’t stop me from making them year after year and convincing myself that this will be the year for life-altering change. And then my credit card gets charged for my monthly gym membership and I realize I haven’t been in three months… (Where did the time go?)

The problem is, New Year’s resolutions are frequently impulse decisions — we take on ambitious goals without considering how they fit into our day to day lives.

Similarly, it’s easy to walk away from a marketing article with the intention of implementing X tactic. But without taking a step back and seeing how it fits into your overall strategy, you’re about as likely to actually do the work as I am to actually do my workout.

When we spoke to 13 of North America’s most influential digital marketing experts about their plans for 2017, a lot of them shared plans to take a step back and rethink their marketing strategy from a new perspective — rather than take on more tactics.

Here’s some of what they shared.

Scrutinize then optimize your current channels

You may be open to experimenting with new channels, but how often do you take stock of the ones you’ve been using forever? Why did you start using them in the first place?

The answer may be that you’re using them simply because you always have and don’t know anything else…

When we spoke to our digital marketing experts, many of them shared their plans to pull the plug completely on certain channels so they could focus on experimenting with new ones.

Larry Kim, Founder and Chief Technology Officer of Wordstream and Inc columnist, spoke of his experiments with using LinkedIn Ads for lead generation:

larry-kimUnfortunately it didn’t work because the cost per click was around $10 and very limited ad targeting options (e.g., no remarketing or custom list support).

But there were other channels that worked well:

There were many new channels that we tried out or doubled down on that worked spectacularly well for us – and I wrote them all up, including our approach and the results – the new channels included the use of RLSA, Facebook and Twitter Ads, posting content to Medium, changing our SEO tactics, and experimenting with off-topic content.

John Rampton, CEO of Due, was disappointed in the results from Facebook advertising campaigns, but it’s worth noting that he suspects it may have had more to do with targeting oversights:

john-ramptonIn 2016, the most underwhelming marketing tactic we tried were Facebook ads, but I think this was because our target audience of small businesses was not on Facebook searching for business solutions.

Similarly, Moz last year experimented with pumping more money into paid advertising, according to co-founder Rand Fishkin. Moz nearly tripled its advertising budget with Facebook, AdWords and retargeting on various platforms.

Rand’s big takeaway from it all?

rand-fishkinBroad targeted advertising is nearly useless. Unless someone has already been to our website, is familiar with our brand and/or is specifically searching for us or a handful of tightly connected search phrases, digital ads produce very little lift in new signups.

Moz has since cut back spend massively and is focused on optimizing its targeting instead.

Jay Baer of Convince and Convert experimented with some free marketing channels in 2016 – notably, cross-posting from his blog to Medium. And while the effort for posting to Medium is minimal, so too have been the returns:

jay-baerSo far, the readership just hasn’t been there. Curiously, I have 53,000+ followers on Medium now, but generate just 3,000-4,000 views across four different posts per month.

These channels may or may not be effective for your audience, but the lesson here is to survey what’s working for you and what’s not.

And then don’t be afraid to kill your darlings (the channels that just aren’t working).

Out with the old, in with the new.

Build genuine relationships with a small group of influencers

It’s easy to get caught up in the dozens of tasks you have to do each day, but if you’re not currently making time to network and build relationships with your peers, 2017 is a great time to start.

It’s the secret sauce of Aaron Orendorff, prolific blogger and Forbes Top 25 Marketing Influencer. Here’s what he told us:

aaron-orendoorfMarketing is not a single player sport. I dug deep on collaboration this year and combined it with unique story angles. This approach created Unbounce’s [highest traffic] post of the year: Clinton vs. Trump: 18 CROs Tear Down the Highest Stakes Marketing Campaigns in US History.

The key to this approach, Aaron explained, is twofold:

First, you have to have killer idea (and, no, “What’s the best blogging tip?” doesn’t count). Second, roll contributions into each other. What I mean is, start with who you know and once you get initial buy-in use their name to get the next one… or just ask if they’ll connect you.

While this personalized approach has worked for Aaron, many marketers are still taking a cold approach, without much success.

Peep Laja of ConversionXL explained that reaching out cold won’t cut it:

1v26cpfbI myself get bombarded many times a day with all kinds of requests (“we linked to you/we mentioned you/give me feedback”), and I totally ignore them.

How do you avoid getting ignored? For starters, quit it with the canned messages.

Sujan Patel of digital marketing agency Web Profits explained that if you’re going to reach out to influencers, you should be doing it for the right reasons — to start relationships:

sujan-patelBegin with just five to ten people… choose people who appeal to you on a personal level – people you think you will genuinely get along with. Look for signs that you share the same interests (outside of your work) and sense of humor.

In other words, reach out only if your intention is to build genuine relationships. You wouldn’t ignore an email from an actual friend, would you?

Pair great content with great (dynamic) visuals

Since 2015, the content marketing world has been abuzz with Rand Fishkin’s concept of 10x content — the idea that you pick a topic and set out to create something 10x better than anything currently out there on the subject.

But with marketers everywhere striving to create 10x content, how then can you continue to stand out from the crowd?

For Sujan Patel, the marketers who will stand out in 2017 are those who pay special mind to design:

10x content isn’t new, but what will differentiate content in 2017 and beyond is content that directly incorporates design and formatting, instead of relying on great content in a long-form blog post.

As an example, Sujan shared a piece of content he created for a client: a guide to building a personal brand, where the content is inextricable from the design. He’s found that the time they spent on visuals is really paying off:

We see email optin rates over 25% and huge share numbers and backlinks from this type of content.

Ian Lurie of digital marketing agency Portent has similar plans to emphasize aesthetics in the New Year:

ian-lurieIn 2017, I’ll be leaning more towards complex layouts and a greater emphasis on graphics. I’ll also be segmenting by screen resolution.

If the prospect of dialling up your visual content production feels daunting, Nadya Khoja of Venngage has some advice:

nadya-khojaI recommend starting out by visiting your top performing content and repurposing it into engaging visuals. You can do this by pinpointing the main takeaways and tips that are highlighted in that content. Use a tool to create the animated graphics or finding a freelancer on a site like Upwork who can quickly transform that information into a compelling video or motion graphic.

Devote more time and tools to understanding your customers’ motives

Abraham Lincoln once said, “Give me six hours to chop down a tree, and I’ll spend the first four sharpening the ax.”

Abe wasn’t a marketer, but he would have been an excellent one — in this blog post, Michael Aagaard, Senior Conversion Optimizer at Unbounce, explained why: you should never start a marketing campaign (chop down a tree) without doing your research (sharpening your axe).

That’s why Michael spends so much of his time conducting customer research and understanding the psychology of decision making. But this year, he took it a step further by socializing his findings to the team:

vubr6m3I spent a good deal of time sharing the insights and results internally so more of our employees could see the value in conducting real customer research rather than relying on assumptions or trends.

And Aagaard can’t stop, won’t stop:

In 2017, I’m going to ramp this up even more – both in terms of the hands-on CRO work I do at Unbounce and in relation to educating our employees and our customers.

Steve Olenski, Sr. Content Strategist at Oracle Marketing Cloud, urged marketers to look into mobile data management platforms (DMPs). He explained that they’re a critical part of the modern marketer’s stack because they enable us to better understand customer behavior:

steve-olenskiWith a mobile DMP, brands can harness and analyze the massive amount of customer data generated by mobile devices — including intent, geolocation, and purchase behavior to better target ads across multiple mobile devices and platforms, from in-app ads on smartphones to mobile web ads and tablet-specific campaigns.

In 2017, commit to collecting more customer information. Because at the end of the day, understanding your audience empowers you to give them more of what they want.

And that keeps them coming back for more.

Be part of the AI and AR conversations

Okay, this one’s a tall order, but it’s one that can’t be ignored for much longer.

Some of the digital marketing experts we spoke to emphasized the importance of keeping your finger on the pulse of cutting edge technology — notably, artificial intelligence and augmented reality.

Today, machine learning systems are being applied to everything from filtering spam emails, to making recommendations for what you should buy or watch (or who you should date).

Unbounce has been investing in applying machine learning to our product — here’s what CEO Rick Perrault had to say:

rick-perrault2016 marked the launch of our effort to apply machine learning to improving conversion results.  We’ve now built machine learning models that can predict conversion rates with reasonable accuracy, and our efforts to create models that provide actionable advice on improving conversion rates are coming along.

Jayson DeMers, CEO of AudienceBloom, has been keeping a close watch on augmented reality, especially after the breakout success of Pokemon Go this year:

jayson-demersxqAR print ads are starting to catch on, with Macallan Whiskey in Esquire Magazine, and Vespa Scooter ads being standout examples here. Axe/Lynx even took things a step further with an interactive “fallen angel” ad in a busy public location. This is a technology in its infancy that’s finally starting to take off.

Whoever innovates here – and does so quickly, early in 2017 – stands to win big.

While you may not necessarily be able to invest in this cutting edge stuff, the least you can do is keep your finger on the pulse of what others are doing. As these technologies progress, they become increasingly affordable and accessible — and you don’t want to be playing catch up when they become ubiquitous.

Down with New Year’s resolutions

I’d like to encourage you to not make a New Year’s resolution this year.

In 2017, make strategic decisions that will actually bring you results.

Over to you — what new things will you test at work in the New Year?

See the article here:  

Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

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The post 10 Things We Can Learn about Social Media from the 2016 Presidential Campaign appeared first on The Daily Egg.

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10 Things We Can Learn about Social Media from the 2016 Presidential Campaign