Tag Archives: imagination

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

Introducing Integrations Powered by Zapier

These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy.

For example, you might generate leads via your landing pages, but — depending on your marketing stack and the connections you’ve set up — it’s not always easy to automatically pass, tag and strategically route form data you’ve collected into all the different tools you need to work in (i.e. you might be using Google Sheets for lead tracking, your CRM for sales follow-up, and your marketing automation platform for triggering especially relevant email campaigns).

Maintaining a simple workflow for your lead management is next to impossible if your tools don’t connect and talk to each other properly.

Luckily, all the tools you love can talk to each other

Today at Unbounce, we’re excited to introduce our new Integrations Powered by Zapier.

Now, you can instantly connect your landing page, overlay and sticky bar lead data to over 60+ apps without typing a line of code or ever leaving the Unbounce builder.

Integrations Powered by Zapier

What’s Zapier?

If you’re not already a super fan, Zapier’s the tool over one million people use to connect their favorite web apps together for less busywork and more impressive automation. It’s like the one integration to rule them all – or the tool that makes all the other tools hold hands and play nice.

We’ve seen thousands of Unbounce customers build landing pages, overlays and sticky bars, then set up custom integrations with Zapier to funnel lead data into their other favorite tools like Intercom, Go2Webinar, Autopilot and Salesforce, for example. Today that connection’s even easier.

New: Unbounce's Integrations Powered by Zapier

Goodbye busywork, hello automation

Acting as a handy lead gen concierge, the new Integrations Powered by Zapier help eliminate mundane setup tasks.

With pre-built Zap templates directly in Unbounce and the usual integration set-up tasks automated for you, Zapier helps you get centralized lead management for any campaign in just a few clicks.

Even better? Zapier is a trade secret for leveling up the sophistication of your marketing. Using Zaps to connect your lead generation data with other tools and automate more actions, you can set up elaborate campaigns without needing to build workarounds or “hacks,” or depend on dev resources to build your integrations for you.

The possibilities are endless, but here’s a taste of how a few of our customers are already using this feature to fuel impressive campaigns without relying on IT.

Zap inspiration #1: Enrich your lead data

It’s one thing to generate new leads, it’s another if they get routed to your sales team pronto with extra context (like a lead’s unique preferences) included.

Joe Savitch, SEM and Inbound marketer at digital agency Altos, recently launched a lead gen campaign with a real estate client and wanted leads’ properties of interest included in the info submitted via the form (without the lead having to select manually from a drop down). In knowing which properties leads were expressly interested in, the real estate client’s sales team could follow up with especially relevant outreach.

Not only was Joe able to identify each lead’s specific interest using a lightbox that passed a value from the button to the lead form, but with Unbounce’s new Integrations Powered by Zapier (the “Email Parser” Zap), Joe created a lead notification that routed leads to the appropriate sales team based on which custom field had been chosen:

And here’s an example of the lead notification his team receives:

A sample of the lead notification Joe has automatically sent to the sales team via the Zap. Properties of interest are noted here for the sales team.

Joe’s verdict?

The Integration Powered by Zapier was super easy to setup and execute… My client thinks I am a magician! I could see this being used a lot going forward.

Want to push your lead data to other tools seamlessly? Get more info on the new Integrations Powered by Zapier, and see more Zaps available to you here.

Zap inspiration #2: Get visibility into campaign ROI

Serving many small to medium sized clients, Stefano Apostolakos of digital agency Webistry notes that many of the brands they work with don’t have, or aren’t familiar with sales CRM tools, meaning the agency can have a hard time demonstrating the ROI of the lead gen campaigns they run.

But now, thanks to the PipeDrive Zap directly in Unbounce, all of Webistry’s campaign leads get pushed into PipeDrive (a sales CRM), tagged and positioned appropriately in a client’s sales funnel.

Stefano’s team then runs monthly reports to discover which campaigns, ad groups and keywords achieve the highest CPA (cost per acquisition) to show the client just how valuable the new campaigns have been. Here’s what Stefano had to say about it:

Our customers have been very excited to see the direct impact their campaigns have on the bottom line. Being able to prove the value we bring has helped us to build loyalty, and generate an extensive portfolio of happy, long-term customers.

Want to set up a Zap to better see your ROI? To use Integrations Powered by Zapier, you’ll need a Zapier account and Unbounce. Learn more here.

Go forth and Zap!

This is really just the tip of the iceberg. While Unbounce now contains 60+ Zap templates to choose from right in the builder to get you started, if you have a Premium Zapier subscription, you’ll have access to over 900+ app integrations via Zapier you can make use of in Unbounce.

Whether you want to use one Zap at a time, or go wild with a few at a time (i.e. lead data pushed into Google Sheets, Slack, LinkedIn and more…), today you can finally manage, tag, and re-route all the leads you collect with Unbounce (from right in Unbounce). The only limit is your imagination.

You’ll simplify your campaign workflows, and all of your tools will run smoothly together. Not to mention, you can run far more complex campaigns without the help of IT.

We’re psyched to be the first conversion platform to make Zapier integrations available directly in the builder, and we can’t wait to see what you Zap together.

Originally posted here: 

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

Breaking Out Of The Box: Design Inspiration (December 2016)

Time moves pretty fast. A new year will be upon us soon, and most of us probably haven’t even realized it. So while we’re almost ready to leave the autumn season (and 2016!) behind, let’s refuel our inspiration for another month and start working on our New Year’s resolution list. Observe closely at the following techniques used, and how the colors have been applied to add contrast and character. As always, there is a lot to learn.

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Breaking Out Of The Box: Design Inspiration (December 2016)

Better Interface Design: Logins, Menus, Toggles And Other Fancy Modules

CodePen has become the playground for developers. The sandbox where you can build whatever your imagination fancies. Practical things, experimental concepts — it’s a treasure chest, bound to fuel your ideas.

Modal window breaking into parts as soon as a user closed the window.

For this Quick Tip, we have done some digging around and found some interesting UI demos and concepts for you to indulge in and build upon: dialog and modal windows, signup and login screens, navigation and menus, sliders and toggles. Small bits of delight that make the user’s interaction with a website or app more pleasant. Enjoy!

The post Better Interface Design: Logins, Menus, Toggles And Other Fancy Modules appeared first on Smashing Magazine.


Better Interface Design: Logins, Menus, Toggles And Other Fancy Modules

Smashing Book #4: Behind The Scenes

If you’re a graphic designer, you will often have to work with off-the-shelf material created by others — for instance, combining ready-to-use fonts with images from a photographer or stock website. Also, you’ll often have to follow the branding already developed by someone else. It’s OK; it’s a part of the job, and you shouldn’t be bothered by it.
But the part of a project that almost every graphic designer likes and is proud of the most is something that you can do from scratch, something that you have control over and can sign off on confidently: illustration.

This article: 

Smashing Book #4: Behind The Scenes

Take The Initiative and Create Your Own Projects

During my last job with a large corporation, people started to get laid off. Many fellow creatives came to me, as they had no idea what they would do if they were let go. I had come to that small city from New York and my experience was varied and impressive to those who started their careers with this company. Their parents had hoped for their own children to work there and eventually retire in the same homey place.

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Take The Initiative and Create Your Own Projects

The Showcase of Beautiful Pinhole Photography

Camera is a remarkable piece of innovation. However, it is the person behind the camera that makes it truly remarkable. It’s his imagination, passion, talent and knowledge of the medium. You don’t need a high-end costly equipment to get beautiful results. Just your talent and a way of looking at things differently along with ability to envision the final result in your mind is more than enough for a great shot.

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The Showcase of Beautiful Pinhole Photography

Web Designer As The Artist, Scientist And Philosopher

Web professionals have to be both flexible and creative to meet the needs of each client — and these characteristics often transcend the design and development process. Each of us has a unique approach to our work. The particular mindset and methods by which each of us turns a mental image into a delightful and usable website is worthy of investigation.
You may want to take a look at the following related posts:

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Web Designer As The Artist, Scientist And Philosopher

Increasing Innovation With Hack Nights

If you work at an agency or design house, chances are that most of your time is spent working on client projects. After months of bending over backwards to meet your clients’ demands, work may start to get a little stale. At this point, it’s okay to become a little selfish and ask yourself: “When was the last time that we have done something for ourselves?”
Seriously. When was the last time that an idea was expressed that interested everyone within earshot?

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Increasing Innovation With Hack Nights

28 Ideas And Examples Of Amazing Paper Art

The times when paper was considered to be the primary medium for artistic expression is long gone. Many writers and designers use digital media to improvise and develop their ideas. However, there is something particuliar in this “physical” canvas — something that keeps us getting back to paper when we want to brainstorm ideas in a notebook, doodle around in a sketchbook, collect inspiration in a scrapbook or just draw some sketches for the next project.

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28 Ideas And Examples Of Amazing Paper Art

Extend WordPress With Custom Fields

WordPress’ popularity has grown exponentially as of late. This rise in popularity is due in part to WordPress’ custom fields. Custom fields allow you to add little bits of data to posts. They have changed the way people look at WordPress. A couple of years ago, WordPress was a blogging platform — a good one, but a blogging platform nonetheless. Now it’s widely considered to be an excellent simple content management system.

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Extend WordPress With Custom Fields