Tag Archives: improve

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The Definitive Guide to Improve User Experience and Boost Conversion Rates

improve user experience

I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely, though. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools. You can’t enter your customers’ homes and look over their shoulders while they check out your social…

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The Definitive Guide to Improve User Experience and Boost Conversion Rates

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A Simple Guide to Improve User Experience and Boost Conversion Rates

improve user experience

I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools. You can’t enter your customers’ homes and look over their shoulders while they check out your social media…

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A Simple Guide to Improve User Experience and Boost Conversion Rates

How to Prune Your Email List to Improve Deliverability

pruning your email list

As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. But 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can be considered a “pruning” process. And just as one prunes a tree to make it stronger, you should prune your email list to ensure good deliverability. Let’s look at how to do that. 1. Cut the Dead Weight Remove Duplicates Depending on what platform you’re…

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How to Prune Your Email List to Improve Deliverability

The Daily Egg Year-End Roundup: Best Posts of 2016

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This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all the hits! We could dig through Google Analytics and pick out the ones that got the most traffic, but that’s a bit too robotic. And just because a post received a lot of traffic doesn’t mean it’s great – it could’ve just been some SEO luck. So let’s just go with what stood out to us… 1. A Guide To Creating Buyer Personas That Will Improve Your Content Conversion Rates This is really a guide…

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The Daily Egg Year-End Roundup: Best Posts of 2016

Super Simple Ways To Leverage Your Blog That Will Massively Improve Your Social Strategy

Content marketing is an approach that has basically become omnipresent. You can think of it as an umbrella that encompasses a wide array of mediums, including blog posts, videos, slideshows, eBooks, and so on. However, social media is arguably the most integral medium of all to content marketing. When you think about it, any time you post content on social media, whether it’s original or curated from external sources, you’re essentially performing content marketing. In other words, you’re posting content on social media in order to build your brand equity, generate leads, and make conversions. Due to the outrageously high…

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Super Simple Ways To Leverage Your Blog That Will Massively Improve Your Social Strategy

How Banners Can Trigger Interactions & Improve Conversions

There is no denying the fact that banner ads can be a bit tricky. The average click-through rates are decreasing year by year and it’s getting harder to get people’s attention. However, clicks are not the only thing banners are good for. According to a study by Mediative, clicks are not the only benefit of display advertising. For example, 44% of those who interact with an online banner ad would search for the product or the brand online and 14% of them would contact the advertiser directly without clicking the ad. Besides, banner advertising can still be a huge source…

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How Banners Can Trigger Interactions & Improve Conversions