Tag Archives: inbox

The Surprising Relationship Between Gamification And Modern Persuasion

If you’re like me, then being persuaded requires a scientific approach and concrete examples. And that’s exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design, and BJ Fogg’s modern persuasion phenomenon, “mass interpersonal persuasion.” And it has a lot of practical gamification examples that you can apply to your own products for more engaging experiences.
Today, virtually all companies (except for special ones like Basecamp) have to grow non-stop.

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The Surprising Relationship Between Gamification And Modern Persuasion

How to Prune Your Email List to Improve Deliverability

pruning your email list

As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. But 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can be considered a “pruning” process. And just as one prunes a tree to make it stronger, you should prune your email list to ensure good deliverability. Let’s look at how to do that. 1. Cut the Dead Weight Remove Duplicates Depending on what platform you’re…

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How to Prune Your Email List to Improve Deliverability

A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users

When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they sometimes feel abandoned. You must clearly show users why they need your app.
Studies reveal that 90% of all downloaded apps are used only once and then eventually deleted by users.

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A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users

Taming The Email Beast

In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time.
We know now it didn’t work out that way. Our definition of clean changed. Instead of wearing underwear for multiple days, we started using a fresh pair every day, and so the amount of washing required increased. In short, technology enabled us to do more, not less.

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Taming The Email Beast