For a marketer, there’s nothing better than concocting the perfect combination of art with a little science. The infographic below gives you some helpful tips for your pay-per-click advertisement copy, while including some extremely useful industry data. However, I want to sound a tiny alarm first… One trap that a lot of pay-per-click advertisers fall into is that they compartmentalize each part of their campaign. They laser focus on writing ads that they hope will have the highest click-through possible, using all the tips and tricks currently available. Then they move on to building a landing page without thinking about…
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How To Write Your Highest Performing Text Ads
Today’s infographic does a great job of laying out everything you need to have on your e-commerce website to provide the best experience for your online customers. Before we get to the infographic, I’m going to share a hack that I personally employed back in the early 2000s. And no – it’s not outdated :). As you probably know, live chat can be a powerful tool for online sales. Especially if you’re a smaller operation. Now, back in the early 2000s, instead of live chat software, we had instant messaging platforms. It’s basically the same thing except that the client…
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Infographic: A Roadmap for a Trustworthy E-Commerce Website
I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited emails every once in a while. But, I should warn these companies that they’re entering dangerous waters. Read this infographic below to make sure you’re not spamming your global propsects. It’s also a good idea for U.S. companies to…
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Infographic: The Ultimate Guide to International Email Spam Laws
What I like about this infographic is it drills home the point that your business is uniquely yours. What I really mean is: the problems you’re facing probably haven’t been solved by another company. You’re going to have to get in the trenches and really figure out what makes your customers tick and what strategies and processes are going to make a viable business to serve those customers. This infographic is concise, not too cluttered, and has a lot of good, quick takeaways. It’s a keeper! A big thanks goes out to Pierre Lechelle for creating this amazing infographic!
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Infographic: The Growth Hacking Process
Wow. Now, this is an infographic. So many infographics under-deliver. They’re forced. They spawned because it ended up on a “Marketing Q1” to-do list. And they end up being useless, enormous, ugly image files that just kills everyone’s bandwidth. An infographic is really a data visualization that presents useful data and makes it easy for viewers to do something actionable with it. That’s what the infographic below does. The number one takeaway from this graphic is: your list is reading your email on their phones. Are your emails optimized for mobile? Are you thinking about how people behave on mobile…
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What Can You Learn From Tracking 17 Billion Email Opens?
This is one of my all-time favorite infographics. I reference it in other articles quite regularly. It really gets to the point of how important it is to respond to your inbound leads ASAP. And I’m not talking about newsletter signups or people who have downloaded a white paper. I’m talking about hot leads: People who are calling in, asking for demos, and asking specific questions. I’ve worked for many B2B companies in the past where this was always something that could have been improved. The first problem is: 9-5. You’re losing a ton of money by not responding to…
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Infographic: The Data Behind What Makes An Effective Sales Process
I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day. Therefore, in his view, it’s better to wake up early to focus on your most important work. He was right. Early in the morning, you have: No phone calls No text messages No emails No distractions Everything is quiet. If you wait until the end of the day to write (or get anything done for that matter), the chances of distractions and having to put it off another day increase to some degree. However, there are two schools of…
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Infographic: The Scientifically Proven Best Time To Write Content
This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away…
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Infographic: How to Get Customers Without Spending Any Money
There are two ways to do marketing. Throw money at ads and gush out content hoping some sort of ROI will be made. Build a loyal audience that is constantly tuned into what you have to say, where every campaign you embark on is instantly received and propagated by that audience. Think about it this way. When your typical PC manufacturer creates a device with a new and interesting feature, they have to spend millions on ads to get it out in front of consumers. All Apple has to do is whisper that something is coming, and the whole world…
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Infographic: How to Build a Loyal Audience on the Web
Grab your designer and sit them down for this one. Color is a subtle beast. Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off. Or even worse, they may not notice your call-to-action. And with an almost limitless amount of color combinations to test, it’s virtually impossible to A/B test your way to the most optimal combination. So what do you do? Your best shot is trust your designer’s instinct. Or at least have he or she determine your testing hypotheses if you’re going…
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Infographic: How Colors Affect Conversions