A word of caution: From my own anecdotal evidence, people find being “followed” around the Internet really creepy. And you have to stop for a moment and think about what that does to your brand image. If your product or service is in the B2B marketing or sales space, then I wouldn’t worry about this. Most people in our industry understand remarketing and retargeting. But, if you’re in the B2C space, it might be a good idea to survey your customers that converted from a retargeting campaign and ask how they felt about your ads. Try to detect if your…
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Infographic: How to Effectively Use Remarketing To Increase Your Revenue
Winning on social media means paying attention to subtle things, like how your posts are composed and what hashtags will bring eyeballs and still not get buried. I have one simple tip for making hashtag usage more elegant: Use hashtags in sentences. Don’t just append them to the end of a tweet or other social media updates. For example: Maybe one of the most important #contentmarketing initiatives you're forgetting about: Your press page. Read here: https://t.co/Oejnii3Apu pic.twitter.com/YQwTFArXbQ — Crazy Egg (@CrazyEgg) June 20, 2017 If you’re looking to improve your social media effectiveness, this infographic is a good cheat sheet…
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Infographic: How to Use Hashtags to Increase Your Online Presence
What I like about this infographic is it drills home the point that your business is uniquely yours. What I really mean is: the problems you’re facing probably haven’t been solved by another company. You’re going to have to get in the trenches and really figure out what makes your customers tick and what strategies and processes are going to make a viable business to serve those customers. This infographic is concise, not too cluttered, and has a lot of good, quick takeaways. It’s a keeper! A big thanks goes out to Pierre Lechelle for creating this amazing infographic!
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Infographic: The Growth Hacking Process
Wow. Now, this is an infographic. So many infographics under-deliver. They’re forced. They spawned because it ended up on a “Marketing Q1” to-do list. And they end up being useless, enormous, ugly image files that just kills everyone’s bandwidth. An infographic is really a data visualization that presents useful data and makes it easy for viewers to do something actionable with it. That’s what the infographic below does. The number one takeaway from this graphic is: your list is reading your email on their phones. Are your emails optimized for mobile? Are you thinking about how people behave on mobile…
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What Can You Learn From Tracking 17 Billion Email Opens?
I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day. Therefore, in his view, it’s better to wake up early to focus on your most important work. He was right. Early in the morning, you have: No phone calls No text messages No emails No distractions Everything is quiet. If you wait until the end of the day to write (or get anything done for that matter), the chances of distractions and having to put it off another day increase to some degree. However, there are two schools of…
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Infographic: The Scientifically Proven Best Time To Write Content
This infographic is a keeper, so you might want to bookmark it now :). It’s a very concise, but an all-you-need-to-know reference that can be pinned up on your office wall. Any time you’re about to send out an email blast, you can look at this infographic to make sure your headlines are top-notch and that you’re not sending out an email that looks awful on a certain device. Which brings me to this one little tip I like to tell my fellow marketers: I suggest checking your email on multiple devices before you send it out to your entire…
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Infographic: The Anatomy of an Optimal Marketing Email
Lost customers. Lost revenue. EEK! Increased competition. Oh no! It has been said that it costs six times more to recover a lost customer than it cost to acquire them in the first place. With that said, take a look at the infographic below to learn how you can get better at keeping your customers around. This infographic was originally published on Kissmetrics.
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Infographic: The Cost of Customer Satisfaction & What it Means for Your Business
There are two ways to do marketing. Throw money at ads and gush out content hoping some sort of ROI will be made. Build a loyal audience that is constantly tuned into what you have to say, where every campaign you embark on is instantly received and propagated by that audience. Think about it this way. When your typical PC manufacturer creates a device with a new and interesting feature, they have to spend millions on ads to get it out in front of consumers. All Apple has to do is whisper that something is coming, and the whole world…
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Infographic: How to Build a Loyal Audience on the Web
To anyone who’s exclusively done business online, I cannot stress enough how beneficial it is to sell to humans, face-to-face. First of all, in person, you can learn what people are really looking for — and you can make suggestions accordingly. Instead of sifting through data, conducting endless customer surveys, and “guessing,” running a brick-and-mortar shop is a non-stop customer survey experience. The beauty comes when your business operates both online and offline. Your learnings from upselling and cross-selling in person can turn your online business from nice supplemental income to your bread-and-butter! Check out this infographic from Quicksprout to…
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Infographic: How to Boost Ecommerce Revenue Through Upselling and Cross Selling
So how does Google work? Have you always wanted to know? Well, you’re in luck, Google decided to disclose their “secret sauce” on April 1, 2002, by announcing “Pigeon Rank.” “PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orientation. The common gray pigeon can easily distinguish among items displaying only the minutest differences, an ability that enables it to select relevant web sites from among thousands of similar pages.” Sounds pretty unbelievable right? That’s because it is. If you’ll notice the date mentioned above,…
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How Google Works – The Animated Infographic