Tag Archives: infographics

Infographic: Seven Salient (and Strange) Email Marketing Insights

ecommerce stats

When it comes to ecommerce, email marketing is one of the most powerful tools to increase conversions, meaning more sales and more subscriptions. Today we’ll go over an insightful infographic found here that has a few important points which may be hard to understand at first glance, and a couple of points I find contention with. Be sure to read the breakdown below the infographic! The infographic was originally posted on soundest.com. Let’s break it down Insight #1: Bigger businesses generate more orders (but have lower open rates?) Smaller businesses (5,000 member lists) enjoy an average open rate of 21.38%…

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Infographic: Seven Salient (and Strange) Email Marketing Insights

Infographic: The Evolution of Web Design

26 Years. Over a quarter century. That’s how long it’s been since the publication of the first website in 1991, info.cern.ch. That’s right. That right there is a link to the very first website ever published. Since then we’ve created banner ads, pop-ups, CAPTCHAs, social media, and countless layers of the front end tech stack we enjoy today with HTML5, CSS, and JavaScript. Let’s also ponder what trends web design will follow during the next quarter century. We are definitely getting a VR enabled web. Check out the VRVCA, a consortium of venture capital funds, including HTC and NVIDIA, who…

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Infographic: The Evolution of Web Design

Infographic: The Ultimate Guide to International Email Spam Laws

international email spam

I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited emails every once in a while. But, I should warn these companies that they’re entering dangerous waters. Read this infographic below to make sure you’re not spamming your global propsects. It’s also a good idea for U.S. companies to…

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Infographic: The Ultimate Guide to International Email Spam Laws

Infographic: How to Effectively Use Remarketing To Increase Your Revenue

A word of caution: From my own anecdotal evidence, people find being “followed” around the Internet really creepy. And you have to stop for a moment and think about what that does to your brand image. If your product or service is in the B2B marketing or sales space, then I wouldn’t worry about this. Most people in our industry understand remarketing and retargeting. But, if you’re in the B2C space, it might be a good idea to survey your customers that converted from a retargeting campaign and ask how they felt about your ads. Try to detect if your…

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Infographic: How to Effectively Use Remarketing To Increase Your Revenue

Infographic: How to Use Hashtags to Increase Your Online Presence

Winning on social media means paying attention to subtle things, like how your posts are composed and what hashtags will bring eyeballs and still not get buried. I have one simple tip for making hashtag usage more elegant: Use hashtags in sentences. Don’t just append them to the end of a tweet or other social media updates. For example: Maybe one of the most important #contentmarketing initiatives you're forgetting about: Your press page. Read here: https://t.co/Oejnii3Apu pic.twitter.com/YQwTFArXbQ — Crazy Egg (@CrazyEgg) June 20, 2017 If you’re looking to improve your social media effectiveness, this infographic is a good cheat sheet…

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Infographic: How to Use Hashtags to Increase Your Online Presence

Infographic: The Growth Hacking Process

Growth Hacking Process

What I like about this infographic is it drills home the point that your business is uniquely yours. What I really mean is: the problems you’re facing probably haven’t been solved by another company. You’re going to have to get in the trenches and really figure out what makes your customers tick and what strategies and processes are going to make a viable business to serve those customers. This infographic is concise, not too cluttered, and has a lot of good, quick takeaways. It’s a keeper! A big thanks goes out to Pierre Lechelle for creating this amazing infographic!

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Infographic: The Growth Hacking Process

What Can You Learn From Tracking 17 Billion Email Opens?

email market share

Wow. Now, this is an infographic. So many infographics under-deliver. They’re forced. They spawned because it ended up on a “Marketing Q1” to-do list. And they end up being useless, enormous, ugly image files that just kills everyone’s bandwidth. An infographic is really a data visualization that presents useful data and makes it easy for viewers to do something actionable with it. That’s what the infographic below does. The number one takeaway from this graphic is: your list is reading your email on their phones. Are your emails optimized for mobile? Are you thinking about how people behave on mobile…

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What Can You Learn From Tracking 17 Billion Email Opens?

Infographic: The Scientifically Proven Best Time To Write Content

best time to write featured image

I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day. Therefore, in his view, it’s better to wake up early to focus on your most important work. He was right. Early in the morning, you have: No phone calls No text messages No emails No distractions Everything is quiet. If you wait until the end of the day to write (or get anything done for that matter), the chances of distractions and having to put it off another day increase to some degree. However, there are two schools of…

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Infographic: The Scientifically Proven Best Time To Write Content

Infographic: The Anatomy of an Optimal Marketing Email

anatomy of email fi

This infographic is a keeper, so you might want to bookmark it now :). It’s a very concise, but an all-you-need-to-know reference that can be pinned up on your office wall. Any time you’re about to send out an email blast, you can look at this infographic to make sure your headlines are top-notch and that you’re not sending out an email that looks awful on a certain device. Which brings me to this one little tip I like to tell my fellow marketers: I suggest checking your email on multiple devices before you send it out to your entire…

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Infographic: The Anatomy of an Optimal Marketing Email

Infographic: The Cost of Customer Satisfaction & What it Means for Your Business

customer satisfaction

Lost customers. Lost revenue. EEK! Increased competition. Oh no! It has been said that it costs six times more to recover a lost customer than it cost to acquire them in the first place. With that said, take a look at the infographic below to learn how you can get better at keeping your customers around. This infographic was originally published on Kissmetrics.

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Infographic: The Cost of Customer Satisfaction & What it Means for Your Business