A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anything, banner ads and online advertisements are more prevalent than ever. We have more internet users than ever, and more forms of online advertising than ever. How many of you have skipped a YouTube video ad? How many of you use ad blocking software? How many of you have clicked “X” on…
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What is Banner Blindness?
What are the features that define user-friendly navigation, efficient checkouts and streamlined product filters? How can we make e-commerce websites more effective by using user experience (UX) design to increase conversions? Here are the key e-commerce elements that can benefit from better UX design: Responsiveness The most important – and obvious – thing in user experience design is to remember that you are always designing for the user, not yourself. The user journey through your e-commerce website starts with your website visitors using a device to get there. It is essential to understand what devices your users will be using…
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Are You Losing Money Due to Poor UX? Fix These Nine Mistakes and Profit
You might have noticed that influential Instagrammers are doing a lot of promotions for brands relevant to their niche. Being such a visual platform, Instagram may be the best platform for you to run your influencer marketing campaign. Maybe you’re tempted to try it out, but you’re not too keen on investing in a platform that you’re not sure would deliver results. So let’s take a look at some of the reasons why it’s worth it to spend your marketing dollars on Instagram influencer marketing. You’ll Reach a Massive Audience While Facebook still dominates social media usage, Instagram is the…
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Why Spending $1,000 on Instagram Influencer Marketing is Worth It
We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should be using it to attract audiences and keep them engaged. That goes for eCommerce as much as any other industry. Data shows that video isn’t just effective when it comes to marketing. There’s also a continuously growing demand for content in video form. And while some 43% of consumers want to see brands produce more video, it’s not just the consumers who want more visual media. More than half of marketers worldwide say video delivers the best ROI. Additional data from HubSpot’s State of…
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4 Ways Your eCommerce Store Can Leverage Video (and Why It’s So Crazy Effective)
There is some confusion about what the overall objective of the onboarding process should be. Many view onboarding as an opportunity to get new users up and running. However, I prefer to think of it as laying the foundation for a long-term relationship with your brand or application. Particularly for software companies, it’s crucial to focus on your retention rates if you want to be in business for the long-term. Effective user onboarding is an essential first step in achieving this. The best way to ensure that new sign-ups become active users is by delivering value. Your onboarding process should…
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Hacking Your User Onboarding Process: 10 Strategies to Try Now
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard. With email being 40% more effective than Facebook and Twitter marketing combined, MailChimp wondered – what if we combined the best of both worlds? MailChimp already unveiled their Facebook Ads integration earlier this year and made the bold statement to MailChimp users that combine email marketing and Facebook ads see an average ROI of 51% as opposed to interest-based marketing alone. Now, Facebook’s subsidiary, Instagram, is also getting in on the action. This means that, by using MailChimp, you…
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How to Use MailChimp’s Instagram Ad Integration
Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and an athlete is an influencer in the sports/fitness industry. Companies encourage relevant influencers to recommend their products or services to their followers. Examples of Influencers Marketing An example of influencer marketing is the promotion of J.K. Rowling’s Harry Potter books. Millions of people have read them…
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Glossary: Influencer Marketing
If you’re only going to use one social media site for marketing, the chances are it’s going to be Facebook. The now-ubiquitous social networking site has come a long way since its Harvard University origins and has been open to the public since September 2006. Over the years, it has added features that have become synonymous with social media as a whole, including photo sharing, video sharing, messaging and live video. It has also become a platform for other apps and games, has acquired other popular social and messaging networks (most notably Instagram and WhatsApp) and includes advertising. Facebook by…
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The Crazy Egg Guide to Facebook Marketing
Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts are perfect for showcasing people enjoying beautiful products in the wild. It’s lifestyle marketing but without the phoniness of high-concept production shoots – just compelling, evocative imagery wrapped up in authentic social proof. What else could an ecommerce marketer ask for? Image Source So when it comes to branding and engagement, ecommerce marketers have it great on Instagram. Providing audience members with seamless opportunities to make purchases, however, is another story. Researchers have estimated that…
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7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse
Facebook was first. Then came Instagram and Twitter. Now even Snapchat may jump on the algorithmic news feed bandwagon. The feeds on these platforms are no longer showing us every post by everyone we follow. Instead, they’re showing us only the posts we’re most likely to engage with, or at least those that the algorithms have determined we’ll find most appealing. The logic here is that there are simply too many posts constantly going up for people to review them all. The product people at the top social networks believe users are expected to interact with too much content on…
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Reclaim Your Social Media ROI in the Age of Algorithm Supremacy with These 6 Tools