Tag Archives: king

7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them)

The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.) The special signage has come to my rescue and to the rescue of office mates so many times. Otherwise, by now we would’ve ripped apart the carpet below, through our mindless pulling and pushing. Initially, I used to blame myself for being so stupid and clumsy for pulling and pushing the door in all the wrong directions, almost always. But then, when I stumbled upon the book Design of Everyday Things by Don Norman I realized how wrong I was. I…

The post 7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them) appeared first on The Daily Egg.

Continue at source:  

7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them)

What is Correlation?

what is correlation

Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be attributed to chance alone. If an experiment or study is designed to determine which factors might influence other factors of interest, you are testing the correlation between these factors. For example, you may have noticed that men prefer diet cola and women prefer mineral water. Proving this type of correlation allows you to establish a predictive relationship for future behavior. The concept of correlation was first attributed to Sir Charles Galton, a cousin of Charles Darwin,…

The post What is Correlation? appeared first on The Daily Egg.

Source: 

What is Correlation?

Free Online Event On Building And Maintaining Design Systems

(This is a sponsored article.) Everybody’s talking about design systems, but they are more than just a trend. They are a best practice for design consistency and efficiency between designers and developers.
Back in the day, only large companies could afford the effort of building and maintaining a design system. Nowadays, with the growth of new tools and processes, they have become much more feasible for companies of all sizes.

Continue at source:  

Free Online Event On Building And Maintaining Design Systems

How To Make A Drag-and-Drop File Uploader With Vanilla JavaScript

It’s a known fact that file selection inputs are difficult to style the way developers want to, so many simply hide it and create a button that opens the file selection dialog instead. Nowadays, though, we have an even fancier way of handling file selection: drag and drop.
Technically, this was already possible because most (if not all) implementations of the file selection input allowed you to drag files over it to select them, but this requires you to actually show the file element.

Read this article:  

How To Make A Drag-and-Drop File Uploader With Vanilla JavaScript

5 Ways to Find the Best Products to Sell on Amazon

With the advent of the internet in the 90’s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon. Nowadays, Amazon has become synonymous with ecommerce. Apart from being a great online store, it is known for its user personalization feature. A study by Internet Retailer states that in 2016, Amazon accounted for 43% of all online sales in the US. That alone is a good reason for you to consider selling on Amazon. In fact, people have been known to make as much…

The post 5 Ways to Find the Best Products to Sell on Amazon appeared first on The Daily Egg.

Link: 

5 Ways to Find the Best Products to Sell on Amazon

What is Keyword Cannibalization?

glossary keyword cannibalization

Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. When more than one page is designed to rank for one particular keyword, you end up competing with yourself. As a result, each page ends up with diminished authority, a lower click-through rate and even lower conversion rates than you’d achieve from having just one target page. Cannibalizing Your Content To put it simply, keyword cannibalization is the act of splitting clickthrough-rate (CTR), links and conversions between two pages that should either be merged together or should be targeting different keywords….

The post What is Keyword Cannibalization? appeared first on The Daily Egg.

Continue reading here: 

What is Keyword Cannibalization?

Designing Friction For A Better User Experience

In experience design, friction is anything that prevents users from accomplishing their goals or getting things done. It’s the newsletter signup overlay covering the actual content, the difficult wording on a landing page, or the needless optional questions in a checkout flow. It’s the opposite of intuitive and effortless, the opposite of “Don’t make me think.”
Having said that, friction can still be a good thing sometimes. In game design, for example, friction is actually required.

Credit:

Designing Friction For A Better User Experience

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”.

But why would you care about a low converting page? Because chances are, it’s not converting because you forgot to add a call to action (CTA).

I’m sure you know about some pages like this on your website, but you’re using one of the following excuses to do nothing about it:

  1. I don’t have the bandwidth to deal with it.
  2. It’s not my responsibility.
  3. I don’t know what to do with it.
  4. I’ll get to it later.

The last excuse is the absolute worst. Because you never will “get to it”.

It’s 2018 – Stop Wasting Time Ignoring This Page

Don’t start this year with yet another failed attempt to go to the gym. Commit one day to optimizing just one page.

For Unbounce, that page is “What is a landing page?“. We’ve held the #1 spot in Google for this term since early 2010, and guess what? We haven’t updated it since early 2010.

Every time we look at Google Analytics, we see this:

10,000 unique visitors every month to that page. And 84.15% of them are NEW visitors. That’s an incredible amount of value.

What does the page look like?

It was embarrassing, to say the least. Spoiler alert I updated it last night. But here’s a screenshot of the abomination that was our previous 8 years of letting visitors down.

A few observations

  • The content is ancient, and has a lot of useless information. Some of which is fundamentally wrong.
  • The CSS is all broken making the layout and reading experience terrible.
  • It links to a bad blog post I wrote in 2010 that has a photo of Miley Cyrus wearing a carrot costume.

You read that right. Miley Cyrus in a carrot costume is the call to action on the highest traffic page on our website (aside from our homepage). #facepalm

How to Convert Top-of-Funnel (TOFU) Traffic

“What is a Landing Page?” is the most TOFU page on our website, which means we need to choose carefully when we ask people to do something.

I decided to go with three options in a choose-your-own-adventure format, as a learning exercise so we can study what these visitors are actually looking for.

Option 1: “I’m new to landing pages, and want to learn more.”
CTA >> [ Watch The Landing Page Sessions Video Series ]

Option 2: “I have a landing page, but I’m not sure how good it is.”
CTA >> [ Grade Your Page With The Landing Page Analyzer ]

Option 3: “I need to build a landing page.”
CTA >> [ Try The Unbounce Builder in Preview Mode ]

The New “What is a…” Page

(Click to see the full-length page in a scrolling lightbox.)

High-Traffic, Yes. High-Converting? We’ll see.

I’ll be looking at the analytics (Hotjar click and scroll heatmaps), Google Analytics (changes in basic behavior), KISS Metrics (changes in signups), and I’ll report back with the results later in Product Awareness Month.

Find your highest-traffic lowest-converting page, now

Do it.

Cheers
Oli Gardner

p.s.

Originally posted here: 

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

Designing for Subscription: 6 UX Musts for Increasing Sign Ups

Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix. Your physical store can accept payments via your Shopify subscription and now you can even get your basics like underwear or healthy food delivered to you through services like Stance and Graze respectively. Subscription services are not just the future of e-commerce anymore. They are very much the present. Subscription services are great for consumers as they get to experience much more content than they do with one-off purchases (think entire music libraries instead of a single album). They…

The post Designing for Subscription: 6 UX Musts for Increasing Sign Ups appeared first on The Daily Egg.

Original article:

Designing for Subscription: 6 UX Musts for Increasing Sign Ups

Visual Studio Code Can Do That?

About two years ago, I begrudgingly opened Visual Studio Code (VS Code) for the first time. The only reason I even did so is that I was working on a TypeScript project (also quite begrudgingly) and I was tired of fighting with the editor and the compiler and all of the settings that I needed to make a TypeScript project work. Someone mentioned to me that TypeScript “just works” in VS Code and I was pleasantly surprised to find that they were right.

View this article:

Visual Studio Code Can Do That?