Our anticipation was building. Between defining our language translation app, sketching it out, obsessively designing and iterating, and juggling other projects — all covered in the first part of our case study — we had been working on Languages for close to a year. It was finally go time.
Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it.
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Tale Of A Top-10 App, Part 2: Marketing And Launch
My name is Jeremy Olson. I’m a senior in college, living in Charlotte, North Carolina, and this is the story of how my little app beat Angry Birds.
I’m writing this because I believe we learn much more from success than from failure. It took Edison thousands of failed attempts to invent the electric light bulb, and it would be foolish for us to reinvent it based on trial and error, now that we have a working model.
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Tale Of A Top-10 App, Part 1: Idea And Design
Most apps fail. This cruel reality has led many disillusioned developers to conclude, often subconsciously, that succeeding on the App Store is like striking it rich in the gold rush: you just need to get lucky.
The idea of luck is a dangerous sedative to ease the pain of failure. Pain is a good thing. It shows something is wrong. If my app fails, I want to know why. Instead of blaming forces beyond our control, why not look at what folks like tap tap tap and Tapbots are doing to succeed again and again and again.
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How To Succeed With Your Mobile App
Two and a half months ago, the Smashing Book 2 was released. For us, a small independent publisher, it was a big deal, because this ambitious project on which we had been working since July 2010 was also very important for Smashing Magazine. We spent a tremendous amount of time and effort on the little and big details of the book. It was very important for us to get it right this time: to create an outstanding, high-quality book and provide outstanding, high-quality service to our readers.
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Smashing Book 2: Why We Love It And Why You’ll Love It, Too