Tag Archives: linkedin

Thumbnail

What is Correlation?

what is correlation

Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be attributed to chance alone. If an experiment or study is designed to determine which factors might influence other factors of interest, you are testing the correlation between these factors. For example, you may have noticed that men prefer diet cola and women prefer mineral water. Proving this type of correlation allows you to establish a predictive relationship for future behavior. The concept of correlation was first attributed to Sir Charles Galton, a cousin of Charles Darwin,…

The post What is Correlation? appeared first on The Daily Egg.

Source: 

What is Correlation?

What is Keyword Cannibalization?

glossary keyword cannibalization

Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. When more than one page is designed to rank for one particular keyword, you end up competing with yourself. As a result, each page ends up with diminished authority, a lower click-through rate and even lower conversion rates than you’d achieve from having just one target page. Cannibalizing Your Content To put it simply, keyword cannibalization is the act of splitting clickthrough-rate (CTR), links and conversions between two pages that should either be merged together or should be targeting different keywords….

The post What is Keyword Cannibalization? appeared first on The Daily Egg.

Continue reading here: 

What is Keyword Cannibalization?

What is Knowledge Commerce?

knowledge commerce

The monetization of the process by which you share your knowledge. Benjamin Franklin once said, “An investment in knowledge pays the best interest.” Even with the passing of years, this quote hasn’t lost its meaning. But what if you could create a business entirely out of your knowledge? Would the returns be significantly higher? The answers to the above questions are in this article. The online learning industry continues to grow by leaps and bounds every day. Individuals who have chosen to share their knowledge and expertise digitally have seen amazing returns. However, the truth is, not many people are…

The post What is Knowledge Commerce? appeared first on The Daily Egg.

Visit source:  

What is Knowledge Commerce?

7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

improve ctr

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR? Besides the obvious benefit of increased site traffic, Google often rewards higher CTRs with higher rankings. CTRs also pay off with increased brand awareness – the higher your CTR, the higher your ranking, and the better visibility for your brand. In this article, I’ll walk you through seven ways you can use Google Search Console (GSC) to improve your organic CTR. What You’re…

The post 7 Inventive Ways to Improve Your Organic CTR Using Google Search Console appeared first on The Daily Egg.

View original: 

7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

What is a Vanity Metric?

what is a vanity metric

A metric that makes you feel good without telling you anything about your business. Or as Tim Ferris puts it: ‘Vanity metrics: good for feeling awesome, bad for action.’ Vanity metrics are things you can measure that don’t matter. They’re easily changed or manipulated, and they don’t bear a direct correlation with numbers that speak to business success. People use vanity metrics because they don’t know that these numbers don’t really count, or because vanity metrics can make you feel like you’re getting results – even though they don’t really tell you anything about your business health or growth. What’s…

The post What is a Vanity Metric? appeared first on The Daily Egg.

Visit link:

What is a Vanity Metric?

Thumbnail

What is Banner Blindness?

what is banner blindness

A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anything, banner ads and online advertisements are more prevalent than ever. We have more internet users than ever, and more forms of online advertising than ever. How many of you have skipped a YouTube video ad? How many of you use ad blocking software? How many of you have clicked “X” on…

The post What is Banner Blindness? appeared first on The Daily Egg.

See original:

What is Banner Blindness?

Infographic: Your Brain On Visualization

I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you. Which set of instructions is quicker to understand and more effective overall? This: Or this: Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated seam at the top of the bag. Using your scissors, carefully cut along the perforated line. Discard any excess trimmings. The bag is resealable – so close after using to preserve freshness. Which set of instructions is going to help you get the job of opening…

The post Infographic: Your Brain On Visualization appeared first on The Daily Egg.

Source: 

Infographic: Your Brain On Visualization

Infographic: This Is Your Brain On Visualization

I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you. Which set of instructions is quicker to understand and more effective overall? This: Or this: Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated seam at the top of the bag. Using your scissors, carefully cut along the perforated line. Discard any excess trimmings. The bag is resealable – so close after using to preserve freshness. Which set of instructions is going to help you get the job of opening…

The post Infographic: This Is Your Brain On Visualization appeared first on The Daily Egg.

More here: 

Infographic: This Is Your Brain On Visualization

Infographic: Typography In Emails – The Divine Story of Modified Typeface

If you have ever had to hand-code an email, then you know how insanely difficult it can be to get your email looking just right. I would say it’s more tedious and tricky than regular web development. This infographic does a good job of showing you how to get your typography licked for your email campaigns. If you’re going to be serious about keeping your brand styling consistent across all marketing channels, then this is one area not to overlook. Take a look at the infographic below to know all the tiny details of lassoing your typography for your future…

The post Infographic: Typography In Emails – The Divine Story of Modified Typeface appeared first on The Daily Egg.

Follow this link: 

Infographic: Typography In Emails – The Divine Story of Modified Typeface

Thumbnail

UX At Scale 2017: Free Webinars To Get Scaling Design Right

Design doesn’t scale as cleanly as engineering. It’s not enough that each element and page is consistent with each other — the much bigger challenge lies in keeping the sum of the parts intact, too. And accomplishing that with a lot of designers involved in the same project.
If you’re working in a growing startup or a large corporation, you probably know the issues that come with this: The big-picture falls from view easily as everyone is focusing on the details they are responsible for, and conceptions about the vision of the design might be interpreted differently, too.

See original: 

UX At Scale 2017: Free Webinars To Get Scaling Design Right