Tag Archives: list

Thumbnail

The Definitive Guide to Improve User Experience and Boost Conversion Rates

improve user experience

I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely, though. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools. You can’t enter your customers’ homes and look over their shoulders while they check out your social…

The post The Definitive Guide to Improve User Experience and Boost Conversion Rates appeared first on The Daily Egg.

Link: 

The Definitive Guide to Improve User Experience and Boost Conversion Rates

Thumbnail

How To Reduce The Need To Hand-Code Theme Parts In Your WordPress Website




How To Reduce The Need To Hand-Code Theme Parts In Your WordPress Website

Nick Babich



(This is a sponsored article.) Good design leads to sales and conversions on your website, but crafting great design is no easy task. It takes a lot of time and effort to achieve excellent results.

Design is a constantly evolving discipline. Product teams iterate on design to deliver the best possible experience to their users. A lot of things might change during each iteration. Designers will introduce changes, and developers will dive into the code to adjust the design. While jumping into code to solve an exciting problem might be fun, doing it to resolve a minor issue is the exact opposite. It’s dull. Imagine that you, as a web developer, continually get requests from the design team like:

  • Change the featured image.
  • Update the copy next to the logo in the header.
  • Add a custom header to the “About Us” page.

These requests happen all the time in big projects. It’s a never-ending stream of boring requests. Want to have fun while creating websites, focus on more challenging tasks, and complete your projects much faster?

Elementor helps with just that. It reduces the need to hand-code the theme parts of your website and frees you up to work on more interesting and valuable parts of the design.

Elementor Page Builder

For a long time, people dreamed that they would be able to put together a web page by dragging and dropping different elements together. That’s how page builders became popular. Page builders introduced a whole different experience of building a page — all actions involving content are done visually. They reduce the time required to produce a desirable structure.

What if we took the most popular CMS in the world and develop the most advanced page builder for it? That’s how Elementor 1.0 for WordPress was created. Here are a few features of the tool worth mentioning:

  • Live editing. Elementor provides instant live editing — what you see is what you get! The tool comes with a live drag-and-drop interface. This interface eliminates guesswork by allowing you to build your layout in real time.
  • Elementor comes with a ton of widgets, including for the most common website elements. Also, there are dozens of Elementor add-ons created by the community: https://wordpress.org/plugins/search/elementor/
  • Responsive design out of the box. The content you create using Elementor will automatically adapt to mobile devices, ensuring that your website is mobile-friendly. Your design will look pixel-perfect on any device.
  • Mobile-first design. The Elementor page builder lets you create truly a responsive website in a whole new visual way. Use different font sizes, padding and margins per device, or even reverse column ordering for users who are browsing your website using a mobile device.
  • Revision history. Elementor has a history browser that allows you to roll forward and backward through your changes. It gives you the freedom to experiment with a layout without fear of losing your progress.
  • Built-in custom CSS feature allow you to add your own styles. Elementor allows you to add custom CSS to every element, and to see it in action live in the editor.
  • Theme-independence. With Elementor, you’re not tied to a single theme. You can change the theme whenever you like, and your content will come along with you. This gives you, as a WordPress user, maximum flexibility and freedom to work with your favorite theme, or to switch themes and not have to worry about making changes.
  • Complete code reference and a lot of tutorials. Elementor is a developer-oriented product — it’s an open-source solution with a complete code reference. If you’re interested in creating your own solutions for Elementor, it’s worth checking the website https://developers.elementor.com. The website contains a lot of helpful tutorials and explanations.

There are two particular cases in which Elementor would be helpful to web developers:

  • Web developers who need to create an interactive prototype really quickly. Elementor can help in situations where a team needs to provide an interactive solution but doesn’t have enough time to code it.
  • Web developers who don’t want to be involved in post-development activities. Elementor is perfect when a website is developed for a client who wants to make a lot of changes themselves without having to write a single line of code.

Meet Elementor Pro 2.0 Theme Builder

Despite all of the advantages Elementor 1.0 had, it also had two severe limitations:

  • There were parts of a WordPress website that weren’t customizable. As a user, you were limited to a specific area of your website: the content that resides between the header and the footer. To modify other parts of the website (e.g. footer or header), you had to mess with the code.
  • It was impossible to create dynamic content. While this wouldn’t cause any problems if the website contained only static pages (such as an “About Us” page), it might be a roadblock if the website had a lot of dynamic content.

In an attempt to solve these problems, the Elementor team released the Elementor 2.0 Theme Builder, with true theme-building functionality. Elementor Pro 2.0 introduces a new way to build and customize websites. With Theme Builder, you don’t have to code menial theme jobs anymore and can instead focus on deeper website functionality. You are able to design the entire page in the page builder. No header, no footer, just Elementor.

How Does Theme Builder Work?

The tool allows you to build a header, footer, single or archive templates, and other areas of a website using the same Elementor interface. To make that possible, Elementor 2.0 introduces the concept of global templates. Templates are design units. They’re capable of customizing each and every area of your website.

The process of creating a template is simple:

  1. Choose a template type.
  2. Build your page’s structure.
  3. Set the conditions that define where to apply your template.

Let’s explore each of these steps in more detail by creating a simple website. In the next section, we’ll build a company website that has a custom header and footer and dynamic content (a blog and archive). But before you start the process, make sure you have the latest version of WordPress, with the Elementor Pro plugin installed and activated. It is also worth mentioning that you should have a theme for your website. Elementor doesn’t replace your theme; rather, it gives you visual design capabilities over every part of the theme.

Custom Header And Footer

The header and footer are the backbone of every website. They are where users expect to see navigation options. Helping visitors navigate is a top priority for web designers.

Let’s start with creating a header. We’ll create a fairly standard header, with the company’s logo and main menu.

The process of creating a custom header starts with choosing a template. To create a new template, you’ll need to go to “Elementor” → “My Templates” → “Add New”.




Large preview

You’ll see a dialog box, “Choose Template Type”. Select “Header” from the list of options.




Choose the type of template you want to create. It can be a header, footer, single post page or archive page. (Large preview)

Once you choose a type of template, Elementor will display a list of blocks that fit that type of content. Blocks are predesigned layouts provided by Elementor. They save you time by proving common design patterns that you can modify to your own needs. Alternatively, you can create a template from scratch.




Choose either a predesigned block for your header, or build the entire menu from scratch. (Large preview)

Let’s choose the first option from the list (“Metro”). You can see that the top area of the page layout has a new object — a newly created header.




Large preview

Now, you need to customize the header according to your needs. Let’s choose a logo and define a menu. Click on the placeholder “Choose Your Image”, and select the logo from the gallery. It’s worth mentioning that the template embeds your website’s logo. This is good because if you ever change that logo at the website level, the header will automatically be updated on all pages. Next, click on the menu placeholder and select the website’s main menu.




Large preview

When the process of customization is finished, you need to implement the revised header on your website. Click the “Publish” button. The “Display Conditions” window will ask you to choose where to apply your template.




Every template contains the display conditions that define where it’s placed. Choose where the header will be shown. (Large preview)

The conditions define which pages your template will be applied to. It’s possible to show the header on all pages, to show it only on certain pages or to exclude some pages from showing the header. The latter case is helpful if you don’t want to show the header on particular pages.




Choose where you want to show the header. Want one header for the home page and another for the services page? Get it done in minutes. (Large preview)

As soon as you publish your template, Elementor will recognize it as a header and will use it on your website.

Now it’s time to create the footer for your website. The process is similar; the only difference is that this time you’ll need to choose the template named “Footer” and select the footer layout from the list of available blocks. Let’s pick the first option from the list (the one that says “Stay in Touch” on the dark background).




Choosing a block for a footer. (Large preview)




Large preview

Next, we need to customize the footer. Change the color of the footer and the text label under the words “Stay in Touch”. Let’s reuse the color of the header for the footer. This will make the design more visually consistent.




Large preview

Finally, we need to choose display conditions. Similar to the header, we’ll choose to display the footer for the entire website.




Large preview

That’s all! You just built a brand new header and footer for your website without writing a single line of code. The other great news is that you don’t have to worry about how your design will look on mobile. Elementor does that for you. UI elements such as the top-level menu will automatically become a hamburger for mobile users.

Single Post for Blog

Let’s design a blog page. Unlike static pages, such as “About us”, the blog has dynamic content. Elementor 2.0 allows you to build a framework for your content. So, each time you write a new blog post, your content will automatically be added to this design framework.

The process of creating a blog page starts with selecting a template. For a single blog post, choose the template type named “Single.” We have two options of blocks to choose from. Let’s choose the first one.




Choosing a block for a single post. (Large preview)

The block you selected has all of the required widgets, so you don’t need to change anything. But it’s relatively easy to adjust the template if needed. A single post is made of dynamic widgets such as the post title, post content, featured image, meta data and so on. Unlike static widgets that display content that you enter manually, dynamic widgets draw content from the current pages where they’re applied. These widgets are in the “Elements” panel, under the category “Theme Elements”.




List of dynamic elements. A dynamic widget changes according to the page it’s used on. (Large preview)

When you work on dynamic content like a single post, you’ll want to see how it looks on different posts. Elementor gives you a preview mode so you can know exactly what your blog will look like.

To go into preview mode, you need to click on the Preview icon (the eye icon in the bottom-left part of the layout), and then “Settings”.




Never again work on the back end and guess what the front end will look like. Use preview mode to see how your templates will work for your content. (Large preview)

To see what your page will look like when it’s be filled with content, simply choose a source of content (e.g. a post from the “News” category).




Large preview




Fill your template with content from your actual website to see what the result will look like. (Large preview)

Once you’ve finished creating dynamic content, you’ll need to choose when the template will be applied. Click on “Publish” button, and you’ll see a dialog that allows you to define conditions.




Choosing conditions for a single post template. (Large preview)

Archive

The archive page is a page that shows an assortment of posts. Your archive page makes it easy for readers to see all of your content and to dive deeper into the website. It’s also a common place to show search results.

The Theme Builder enables you to build your own archive using a custom taxonomy. To create an archive page, you need to go through the usual steps: create a new template, and choose a block for it. For now, Elementor provides only one type of block for this type of template (you can see it in the image below).




Large preview

After selecting this block, all you need to do is either set a source for your data or stick to the default selection. By default, the archive page shows all available blog posts. Let’s leave it as is.




Large preview

As you can see, we’ve successfully customized the website’s header, footer, single post and archive page, without any roadblocks of coding.

What To Expect In The Near Future

Elementor is being actively developed, with new features and exciting enhancements released all the time. This means that the theme builder is only going to get better. The Elementor team plans to add integration for plugins such as WooCommerce, Advanced Custom Fields (ACF), and Toolset. The team also welcomes feedback from developers. So, if you have a feature that you would like to have in Elementor, feel free to reach out to the Elementor team and suggest it.

Conclusion

When WordPress was released 15 years ago, the idea behind it was to save valuable time for developers and to make the process of content management as easy as possible. Today, it is widely regarded as a developer-friendly tool. Elementor is no different. The tool now offers never-before-seen flexibility to visually design an entire website. Don’t believe me? Try it for yourself! Explore Elementor Pro today.

Smashing Editorial
(ms, ra, il, al, yk)


Read article here – 

How To Reduce The Need To Hand-Code Theme Parts In Your WordPress Website

Building Accessible Menu Systems

Editor’s Note: This article originally appeared on Inclusive Components. If you’d like to know more about similar inclusive component articles, follow @inclusicomps on Twitter or subscribe to the RSS feed. By supporting inclusive-components.design on Patreon, you can help to make it the most comprehensive database of robust interface components available.
Classification is hard. Take crabs, for example. Hermit crabs, porcelain crabs, and horseshoe crabs are not — taxonomically speaking — true crabs.

Read article here:

Building Accessible Menu Systems

5 Terrible Websites You Should Copy

This isn’t the definitive list of the worst websites I’ve ever seen. But if you’re a sensitive soul with design proclivities, I’d get a blanket and a cup of something soothing before you dig in. There are horrors ahead. Apart from laughing at them, why should we ever look at terrible websites? Wouldn’t it make more sense to learn from the best, rather than the worst? You can learn a lot about what not to do from failure. (If I were planning to go that route, I’d have started here, with the self-declared ‘world’s worst website.’) But the sites in…

The post 5 Terrible Websites You Should Copy appeared first on The Daily Egg.

View original article:  

5 Terrible Websites You Should Copy

Thumbnail

How to Create a Customer Journey Completely From Scratch

How many times have you lost interest in a product? Let’s say it was a shiny new SaaS that caught your attention and you tried it out. Then, after a few minutes or a handful of efforts at it, you left. Never to return. It’s probably happened more times than you can count. Think back to times when that’s happened to you. Why did you lose interest? It’s likely that you lost interest because something went wrong along the way. Maybe you found a competitor’s product that was better, or maybe you weren’t convinced enough to buy anything. In other…

The post How to Create a Customer Journey Completely From Scratch appeared first on The Daily Egg.

Source article – 

How to Create a Customer Journey Completely From Scratch

How to Use MailChimp’s Instagram Ad Integration

mailchimp instagram

Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard. With email being 40% more effective than Facebook and Twitter marketing combined, MailChimp wondered – what if we combined the best of both worlds? MailChimp already unveiled their Facebook Ads integration earlier this year and made the bold statement to MailChimp users that combine email marketing and Facebook ads see an average ROI of 51% as opposed to interest-based marketing alone. Now, Facebook’s subsidiary, Instagram, is also getting in on the action. This means that, by using MailChimp, you…

The post How to Use MailChimp’s Instagram Ad Integration appeared first on The Daily Egg.

Credit – 

How to Use MailChimp’s Instagram Ad Integration

Hybrid Apps And React Native: A Time To Transition?

Accomplished musicians often talk about how, at certain moments in their careers, they had to unlearn old habits in order to progress. This process often causes them to regress in performance while they adjust to an ultimately better method.

Hybrid Apps And React Native: A Time To Transition?

Once the new approach is integrated, they are able to reach new heights that would not have been possible with their previous techniques.

The post Hybrid Apps And React Native: A Time To Transition? appeared first on Smashing Magazine.

This article:  

Hybrid Apps And React Native: A Time To Transition?

The Traditional Sales Funnel is Broken (And How Smart Businesses Nurture their Leads)

broken sales funnel

Paid Ads > Webinar > Email Nurture > Push for the Sale Traffic Generation > Lead Magnet > Nurture > Grab the Sale Exit Intent > Lead Capture > Reengagement Series > SELL Funnels. Everywhere I turn in the world of internet marketing all I see is advice on how to create the most basic yet aggressive sales funnel. We’re told to push users toward the end goal. An end goal which is collecting their email address or increasing sales. And often, there’s little or no talk about how to progress from the funnel’s end goal. And that presents a…

The post The Traditional Sales Funnel is Broken (And How Smart Businesses Nurture their Leads) appeared first on The Daily Egg.

Source: 

The Traditional Sales Funnel is Broken (And How Smart Businesses Nurture their Leads)

12 Eye-Opening Video Marketing Stats to Help Boost Your Landing Page Conversions

12 video marketing stats

Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page. Which may make one think: Isn’t video content expected by now? Shouldn’t we produce a video every chance we get? However, the real question is: Will videos be a conversion ignitor or a conversion killer? Let’s find out! First, Some Tempting Stats… There are plenty of case studies and reports claiming that using a video on a landing page is a great idea for…

The post 12 Eye-Opening Video Marketing Stats to Help Boost Your Landing Page Conversions appeared first on The Daily Egg.

Link: 

12 Eye-Opening Video Marketing Stats to Help Boost Your Landing Page Conversions

Thumbnail

Design and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]

As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important.

The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results.

Last year we saw the rise of mobile-first design, full-width hero images and user-driven storytelling. This year we’re seeing a big push toward hyper-personalization, bots and even (shameless plug) targeted overlays.

Ultimately, though, we marketers are most interested in trends that make the most impact where it truly counts… conversions.

The brilliant folks at The Deep End Design have whittled down the ever-growing list of design and UX trends to bring you only the most promising ones.

Of course, as with all trends, we don’t truly know their worth until we can test them out for ourselves. So don’t take this list as gospel. Rather, use it as a jumping off point when planning initiatives for the upcoming quarter and beyond.

design ux trends 2017 blog

Embed this infographic on your site

Read more: 

Design and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]