A 1-100 score predicting how well a site will rank in major search engines. Domain Authority is a measure of how well a website is likely to perform in search engine results. It’s a search engine ranking score developed by Moz to give an overview of likely site performance. After Google deprecated and then stopped publishing PageRank, DA became one of the go-to replacements. Where Do I Find Domain Rank? If you’re using Moz toolbar, it’s here: If you’re inside Moz Open Site Explorer, it’s here: How Does Domain Authority Work? DA is a good quick way to tell if…
The post What is Domain Authority? appeared first on The Daily Egg.
Read article here:
What is Domain Authority?
Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all? How do we know what’s working and what’s not? We use UTM codes. What’s a UTM? UTM stands for Urchin tracking parameters. They’re little pieces of data that we add to our URLs in order to see where different traffic comes from. They were introduced way back with an analytics tool called Urchin, the tool that was bought by…
The post A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work appeared first on The Daily Egg.
A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work
HubSpot needs no introduction. It provides marketers a hassle-free interface to reach out to their audience and nurture them through various stages of the conversion funnel. Their “inbound marketing theory” is a systematic arrangement of several digital marketing channels, including social media, email marketing, and landing pages, brought together in one user interface that allows you to target your prospects with tailored messages which prompt them to consider your offerings and make purchasing (or other conversion) decisions while moving through your funnel. For inbound marketing, HubSpot is a practical solution for marketing automation. It has only grown in depth to…
The post 10 Steps That Will Map Your Way To Inbound Success With HubSpot Marketing appeared first on The Daily Egg.
10 Steps That Will Map Your Way To Inbound Success With HubSpot Marketing
Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a far away country, or maybe it was a funny picture of a cat wearing a bow tie. Either way – you saw it, had an emotional reaction to it and decided to share it with others. But in the process of sharing the latest video, picture or article to your social media feeds – did you ever stop to think about why you shared it? What was your emotional response to the content? What about that response made…
The post What Science Can Teach Us About How to Create Viral Content appeared first on The Daily Egg.
What Science Can Teach Us About How to Create Viral Content
What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, where should you be promoting it? There’s a million opinions out there. But here, there’s a million stats instead. Well, OK, there’s actually 101, which I swear is a coincidence. But if you want solid data on emails, SEO, strategy and whole lot else besides – we got ‘em. Dive in! 1. The Market For Content Marketing Importance How important is content marketing to marketers? It’s probably the most important marketing tool for most businesses. 89% of B2B organizations are…
The post The Numbers Behind Content Marketing: Essential Statistics for 2017 appeared first on The Daily Egg.
This article is from:
The Numbers Behind Content Marketing: Essential Statistics for 2017
A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!” While the joke itself may have been created in good humor, it does imply something extremely important. It’s crucial for businesses to compete for higher visibility in search results. Consumers are more dependent on the internet than any other medium, making search ranking crucial for businesses to attract potential customers. More often than not, people only look at the first page of search…
The post 4 Ways to SEO Proof Your Influencer Marketing Strategy appeared first on The Daily Egg.
View original post here –
4 Ways to SEO Proof Your Influencer Marketing Strategy
Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you might as well pack your bags and choose another career. That’s how crucial it is. But sometimes, you can know your audience super well, and you just get…stuck. It’s happened to even the best of businesses. Your product development, marketing, and launch could all be on point, and everything could still go belly up. Maybe you’re only getting a few sales, so you get demotivated. Is your product really good after all? Could you be…
The post Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing appeared first on The Daily Egg.
Follow this link:
Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing
Bitcoin is the most disruptive technology of our age. These powerful words, written by Dominic Frisby, author of “Bitcoin: the Future of Money?”, are more agreed upon and understood each passing year. And the actual creator of Bitcoin, an unknown genius who goes by the moniker Satoshi Nakamoto, is regarded as the most disruptive entrepreneur of our generation in this Virgin Entrepreneur article. Frisby continues: “This internet money system which involves neither banks nor government will do to finance what email did to the postal service and what the internet did to publishing.” These strong sentiments are actually more true…
The post How To Accept Bitcoin on Your Website appeared first on The Daily Egg.
How To Accept Bitcoin on Your Website
You might have noticed that influential Instagrammers are doing a lot of promotions for brands relevant to their niche. Being such a visual platform, Instagram may be the best platform for you to run your influencer marketing campaign. Maybe you’re tempted to try it out, but you’re not too keen on investing in a platform that you’re not sure would deliver results. So let’s take a look at some of the reasons why it’s worth it to spend your marketing dollars on Instagram influencer marketing. You’ll Reach a Massive Audience While Facebook still dominates social media usage, Instagram is the…
The post Why Spending $1,000 on Instagram Influencer Marketing is Worth It appeared first on The Daily Egg.
Continue reading –
Why Spending $1,000 on Instagram Influencer Marketing is Worth It