Tag Archives: matthew-diehl

11 Things That Are Keeping You From Building Followers on Twitter

Remember when Twitter was just a baby? Some people loved it. Some people scoffed it. Most people didn’t understand it. Despite limiting messages to 140 characters and being over a decade old, the microblogging site Twitter still boasts over 65 million active users. Although growth has slowed, the user base has remained steady for the past several years. This means there’s plenty of value in marketing on Twitter, but it can be difficult to build a sizable enough following to matter. And that’s where most brands feel stuck. Twitter is different from most social media outlets. It can feel cramped,…

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11 Things That Are Keeping You From Building Followers on Twitter

The Easy as Pie Guide to Installing Google Tag Manager

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of different types of code on a site in order to track the metrics you need. Before GTM, putting tracking code on your site was a messy, risky business. Whoever was in charge of the website backend had to handle implementation, and there was no guarantee that you would get it right the first time. (I still have nightmares about how a failed copy and paste of tracking code broke my site.) You also couldn’t be…

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The Easy as Pie Guide to Installing Google Tag Manager

My Favorite CRO Hacks for Ecommerce Sites by Neil Patel

Everyone knows the point of an ecommerce site is to generate sales. Sure, leads are nice to have, and if you can find ways to drive leads (and traffic, for that matter) through the ecommerce front, then you’re definitely doing something right. However, all these are for naught if your ecommerce site isn’t making any money — which is its main purpose. And this is exactly where conversion rate optimization can be of help. Among several other things, CRO addresses the most basic element of ecommerce marketing: branding. Ingredients for Effective Branding But before you delve into a branding strategy…

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My Favorite CRO Hacks for Ecommerce Sites by Neil Patel