Tag Archives: media

Infographic: How To Create The Perfect Social Media Post

It’s easy to get into the habit of robotically posting content to social media every day. However, how you post to social media is just as important as the content itself. You need people to click on your post to see your content. So, before you rush around doing your daily social media tasks, pause, take a step back and think about how you can improve what you’re doing. Study this infographic and use it as a cheat sheet the next time you post to social media. One last hint: It’s a good idea to measure your social media efforts…

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Infographic: How To Create The Perfect Social Media Post

Glossary: Value Proposition

glossary value proposition

A value proposition is what you guarantee or promise to deliver to your potential buyers in exchange for their money. It’s also the main reason why people choose one product over other. If it’s done right, it can give you the competitive edge and help you grow your business. The value proposition is vital to conversion optimization as it allows you to build a perception of the value that a user is getting. So, if you test it, these few sentences might have a significant impact on your conversion rate and sales. What the value proposition does when done right:…

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Glossary: Value Proposition

How To Deliver Large-Scale Projects Using A Content Hub Strategy

What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right?

How To Deliver Large-Scale Projects Using A Content Hub Strategy

We have recently introduced several clients to the concept of a content hub and would like to share our experience in this article. The clients are high-quality portals filled with targeted, valuable and often evergreen articles that users can return to time and again.

The post How To Deliver Large-Scale Projects Using A Content Hub Strategy appeared first on Smashing Magazine.

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How To Deliver Large-Scale Projects Using A Content Hub Strategy

Social Media Image Sizes – A Quick Reference Guide for 2017

social media image sizes

If you want an effective social media presence, you’re going to want images that fit with News Feeds, timelines and streams. Trouble is, the different channels all use different sizes and shapes for their images, and to keep you on your toes, they occasionally change them too. We have you covered, though. From staid, professional LinkedIn to noisy Twitter to the image extravaganza of Pinterest, here are the updated social media image sizes for the major channels. Facebook Facebook Photo Sizes Facebook Cover photo size: 851px x 315px desktop / 640 pixels wide by 360 pixels mobile Facebook Profile photo…

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Social Media Image Sizes – A Quick Reference Guide for 2017

Improving The UX Of Names With Vocalizer.js

We have all encountered names that are difficult to pronounce. Having a challenging name myself, I get different pronunciations of my first name, Atif, all the time. In order to solve my own naming problem, I built a Javascript plugin called Vocalizer. In this article, I will introduce what Vocalizer is and a few different ways to use it.

Improving The UX Of Names With Vocalizer.js

Earlier this year, I redesigned my portfolio website. During this process, I decided to add a feature that educated visitors on how to say my name. One day, I opened the “Voice Memos” app on my iPhone, tapped “Record”, and asked my wife to say my first name. Then, I embedded a small button onto the landing page after my first name. Clicking on that button would play the audio file of my name.

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Improving The UX Of Names With Vocalizer.js

Reclaim Your Social Media ROI in the Age of Algorithm Supremacy with These 6 Tools

Facebook was first. Then came Instagram and Twitter. Now even Snapchat may jump on the algorithmic news feed bandwagon. The feeds on these platforms are no longer showing us every post by everyone we follow. Instead, they’re showing us only the posts we’re most likely to engage with, or at least those that the algorithms have determined we’ll find most appealing. The logic here is that there are simply too many posts constantly going up for people to review them all. The product people at the top social networks believe users are expected to interact with too much content on…

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Reclaim Your Social Media ROI in the Age of Algorithm Supremacy with These 6 Tools

Here’s How Frequently the Social Media Pros Are Posting On Each Platform

I’ve experimented a lot with posting frequency on social media. Mastering this one skill has been pivotal in growing my social and blog followings into the hundreds of thousands. Unfortunately, this is not an easy skill to master for one reason. Why? Optimal posting frequency is not uniform for all audiences or businesses. Once again, that annoying answer, “It just depends” rears its familiar head. The number of times that you should post on each platform varies. Your audience demographics, social media following, and business goals should all factor into your social media schedule. Because of the complexity, many entrepreneurs…

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Here’s How Frequently the Social Media Pros Are Posting On Each Platform

How to Pitch a Guest Post to Top Media Outlets

Can you imagine the kind of impact your business could experience if you were to write for a top media blog or offline magazine? The kind of impact you could experience can turn out to be a massive game changer for your business. The question is, will a top media publication accept your pitch for a guest post? I’m here to give you some ideas that will help you write for a top blog or news site. Before we start, it is important that you must own and operate a blog that is full of solid content. Either that, or…

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How to Pitch a Guest Post to Top Media Outlets

18 Social Media Tactics Used by the Silicon Valley Unicorns

I probably don’t need to tell you how important social media is to your business’s success. It is quite literally the fastest growing trend in all of human history! Social media has grown even faster than the Internet itself! A decade after its inception, the Internet had reached 1 billion people (or 1/6th of the population). Just nine years after social media started, it achieved a nearly 1.5 billion person reach! Source: onlinemarketing-trends.com If you did not fully grasp the power of social media, I hope that you do now. But how in the world do you actually use social…

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18 Social Media Tactics Used by the Silicon Valley Unicorns

Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It

Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet or Facebook post, than a blaring television commercial. The good news for advertisers is: the general public doesn’t avoid these ads as much as TV ads. The ROI (return on investment) for a social media marketing campaign is a lot higher (on average) than the ROI on a print or TV campaign. The goal is to blend into the news feed with something interesting and personalized to your target audience that makes the individual stop…

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Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It