Tag Archives: media

5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results. Recently, PPC advertising has become more competitive. As advertisers flock to Facebook, this drives up the cost per click for campaigns and makes it harder to turn a profit. Some marketers pour money into Facebook only to leave empty-handed, concluding that the platform simply doesn’t work. In the early phases, losing money is inevitable (believe me,…

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5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

Infographic: The Surprising Words That Get Content Shared on Social Media

surprising words social media

It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track what you’re doing and measure the results. And even though most social media networks track your performance for you (using their native analytics systems), I find it’s always a good exercise to record your performance in a Google spreadsheet. It makes you…

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Infographic: The Surprising Words That Get Content Shared on Social Media

Instructional Faculty – New Media Design – Tenure Track – Rochester Institute of Technology – (Rochester, NY) – FullTime

3477BR
College of Imaging Arts and Sciences
CIAS School of Design
Faculty Type (Tenure Status): Tenure-Track
Faculty Discipline: New Media Design
Faculty Rank: Assistant Professor
Employment Category: Fulltime
Anticipated Start Date: 15-Aug-2018
Department/College Description
THE DEPARTMENT:
The School of Design is comprised of five undergraduate programs, two graduate programs, and the Vignelli Center for Design Studies. The undergraduate programs include: 3D Digital Design, Graphic Design, Industrial Design, Interior Design, and New Media Design.

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Instructional Faculty – New Media Design – Tenure Track – Rochester Institute of Technology – (Rochester, NY) – FullTime

What is Banner Blindness?

what is banner blindness

A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anything, banner ads and online advertisements are more prevalent than ever. We have more internet users than ever, and more forms of online advertising than ever. How many of you have skipped a YouTube video ad? How many of you use ad blocking software? How many of you have clicked “X” on…

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What is Banner Blindness?

Your Blog Design is Bollocks (And How You’re Gonna Fix it)

One page, one purpose. If you’ve spent any time in the CRO world, or read even a single article on landing page optimization, you’ll have heard this catchy little slogan. And yet, unlike the majority of marketing advice containing little substance, this is a phrase which can drastically change the effectiveness of your site’s pages. How? By focusing your page’s intent. Having only one purpose removes extraneous CTAs, helps target your messaging, and makes it easier to track actual success. I mean, if your page has 10 CTAs (and we assume each has an equal chance of being taken) then…

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Your Blog Design is Bollocks (And How You’re Gonna Fix it)

How to Design a High Converting Mobile Lead Generation Flow

mobile lead

Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop. More than half of the world’s web traffic now comes from mobile phones. This means more and more potential customers are viewing your website on their phones. If you still haven’t optimized your site’s conversions for mobile user experience, then chances are you’re losing money. On top of that, audience targeting is way more successful on mobile than on desktop, so you can’t afford to put off mobile any…

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How to Design a High Converting Mobile Lead Generation Flow

Infographic: Your Brain On Visualization

I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you. Which set of instructions is quicker to understand and more effective overall? This: Or this: Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated seam at the top of the bag. Using your scissors, carefully cut along the perforated line. Discard any excess trimmings. The bag is resealable – so close after using to preserve freshness. Which set of instructions is going to help you get the job of opening…

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Infographic: Your Brain On Visualization

15 Steps to Create a Successful Event Marketing Campaign

event marketing

We know what events are. We know what marketing is. But when these two words come together, the whole becomes greater than the sum of its parts. Event marketing is a versatile and impactful marketing channel that is increasingly becoming more critical across various industries. According to Forrester Research, events make up 24% of the average CMO’s B2B marketing budget. This trend seems to be growing, with projections showing that 3.2 million global professional events will be taking place annually by 2020. Statistics like these should come as no surprise. In a digital age where consumers are inundated with multiple…

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15 Steps to Create a Successful Event Marketing Campaign

Infographic: Typography In Emails – The Divine Story of Modified Typeface

If you have ever had to hand-code an email, then you know how insanely difficult it can be to get your email looking just right. I would say it’s more tedious and tricky than regular web development. This infographic does a good job of showing you how to get your typography licked for your email campaigns. If you’re going to be serious about keeping your brand styling consistent across all marketing channels, then this is one area not to overlook. Take a look at the infographic below to know all the tiny details of lassoing your typography for your future…

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Infographic: Typography In Emails – The Divine Story of Modified Typeface

Find Your Call-To-Acton Sweet Spot With Scrollmap

Don’t know exactly where to put your CTA? Should it go up top? Or at the bottom? Is my web page too long? With Scrollmap not only can you determine the best length for your landing page to receive more conversions but you can also know exactly where to place your calls-to-action. Easy to Understand Color Coded Data When looking at Scrollmap you’ll see the hottest area on the map in white, so with the help of the color meter, you’ll be able to see the amount of impressions coinciding with each color on the report. No more not knowing…

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Find Your Call-To-Acton Sweet Spot With Scrollmap