Tag Archives: metrics

Follow the Trail of Profits Hiding in Your Website with Crazy Egg’s Confetti Report

Confetti is a compelling report that shows you in high definition where individual clicks are happening on your web pages with colored-coded dots. Being able to visually see where your visitors are clicking can tell you a lot about your web page’s design and how it’s helping (or hurting) your goals and conversions. Metrics Selector In the upper-left corner of the Confetti Report, you’ll see our Metrics Selector. By clicking on the metrics in the legend, you can switch between: Search terms Day of week Time of click Browser …and 16 other metrics! Being able to segment your Confetti Report…

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Follow the Trail of Profits Hiding in Your Website with Crazy Egg’s Confetti Report

How A/B Testing And Analytics Can Make You A Better Designer

Metrics can be a touchy subject in design. When I say things like, “Designers should embrace A/B testing” or “Metrics can improve design,” I often hear concerns.
Many designers tell me they feel that metrics displace creativity or create a paint-by-numbers scenario. They don’t want their training and intuition to be overruled by what a chart says a link color should be.
These are valid concerns, if your company thinks it can replace design with metrics.

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How A/B Testing And Analytics Can Make You A Better Designer