Tag Archives: models

5 Really Bad Website Popup Examples

If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same high standards as the content they are covering up. You can learn a lot by looking at bad website popup examples.

Once you understand what not to do, you’ll default to starting your own popup designs from a better baseline.

What does a bad popup design actually look like?

Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

  1. Clarity: Is it easy to figure out the offer really quickly?
  2. Relevance: Is it related to the content of the current page?
  3. Manipulation: Does it use psychological trickery in the copy?
  4. Design: Is it butt ugly?
  5. Control: Is it clear what all options will do?
  6. Escape: Can you get rid of it easily?
  7. Value: Is the reward worth more than the perceived (or actual) effort?

The following popup examples, each make a number of critical errors in their design decisions. Take a look, and share your own worst popup design examples in the comments!


#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

  • Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.
  • Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.
  • Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.
  • Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

  • Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.
  • Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.
  • Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused


(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

  • Clarity: Bad. I had to re-read it five times before I figured out what was going on.
  • Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…
  • It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

  • Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.
  • I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.


#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

  • Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.
  • Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.
  • Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text, before I’ve even seen any content?
  • Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Train. Wreck.


Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post. Honestly, when the team was rallying to find me a bunch of examples, we all struggled to find many truly awful ones. We also struggled to find many really awesome ones.

This is where YOU come in!

Send me your terrible and awesome popup examples!

If you have any wonderfully brutal, or brutally wonderful examples of website popup design, I’d really appreciate a URL in the comments. If you could share the trigger details too that would be rad (e.g. exit, entrance, scroll, delay etc.).

Tomorrow’s Post is about Awesome Popup Examples! YAY.

So get your butt back here same time tomorrow, where I’ll be sharing my brand new Popup Delight Equation that you can use to grade your own popup designs.

Cheers,
Oli

p.s. Don’t forget to subscribe to the weekly updates.

Source article – 

5 Really Bad Website Popup Examples

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner

But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market.

You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

  • Education about the positive use cases for the technology,
  • Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,
  • Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,
  • And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

Alright, before I get to the really bad website popup examples, I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).


Follow our Product Marketing Month journey >> click here to launch a popup with a subscribe form (it uses our on-click trigger feature).


5 Really Bad Website Popup Examples

What does a bad popup actually look like? Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

  1. Clarity: Is it easy to figure out the offer really quickly?
  2. Relevance: Is it related to the content of the current page?
  3. Manipulation: Does it use psychological trickery in the copy?
  4. Design: Is it butt ugly?
  5. Control: Is it clear what all options will do?
  6. Escape: Can you get rid of it easily?
  7. Value: Is the reward worth more than the perceived (or actual) effort?

#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

  • Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.
  • Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.
  • Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.
  • Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

  • Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.
  • Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.
  • Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused


(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

  • Clarity: Bad. I had to re-read it five times before I figured out what was going on.
  • Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…
  • It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

  • Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.
  • I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.


#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

  • Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.
  • Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.
  • Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text.
  • Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Trainwreck.


Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post, keep reading and I’ll explain why.

Coming Up Tomorrow – Good Popups, YAY!!!

One of the most interesting things I’ve noticed of late is that there is a shift in quality happening in the popup world. When the team rallied to find the bad popup examples above, we found at least 10x as many good ones as bad. That’s something to feel pretty good about. Perhaps the positive energy we’re helping to spread is having an impact.

So get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers
Oli

p.s. Don’t forget to subscribe to the weekly updates.

Excerpt from: 

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

Technology isn’t the Problem, We Are. An Essay on Popups + 5 Horrific Popup Examples

Before I bring the heat, I want to talk a bit about what it’s like, as a marketer, to be marketing something that’s difficult to market.

You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

  • Education about the positive use cases for the technology,
  • Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,
  • Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,
  • And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

Alright, before I get to the really bad website popup examples, I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).


Follow our Product Marketing Month journey >> click here to launch a popup with a subscribe form (it uses our on-click trigger feature).


5 Really Bad Website Popup Examples

What does a bad popup actually look like? Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

  1. Clarity: Is it easy to figure out the offer really quickly?
  2. Relevance: Is it related to the content of the current page?
  3. Manipulation: Does it use psychological trickery in the copy?
  4. Design: Is it butt ugly?
  5. Control: Is it clear what all options will do?
  6. Escape: Can you get rid of it easily?
  7. Value: Is the reward worth more than the perceived (or actual) effort?

#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

  • Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.
  • Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.
  • Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.
  • Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

  • Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.
  • Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.
  • Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused


(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

  • Clarity: Bad. I had to re-read it five times before I figured out what was going on.
  • Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…
  • It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

  • Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.
  • I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.


#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

  • Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.
  • Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.
  • Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text.
  • Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Trainwreck.


Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post, keep reading and I’ll explain why.

Coming Up Tomorrow – Good Popups, YAY!!!

One of the most interesting things I’ve noticed of late is that there is a shift in quality happening in the popup world. When the team rallied to find the bad popup examples above, we found at least 10x as many good ones as bad. That’s something to feel pretty good about. Perhaps the positive energy we’re helping to spread is having an impact.

So get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers
Oli

p.s. Don’t forget to subscribe to the weekly updates.

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Technology isn’t the Problem, We Are. An Essay on Popups + 5 Horrific Popup Examples

How To Offer More Personal Customer Support Through Effective Automation

Robots are great for cleaning the floor and are perfect for exploring the moon. They’re just not that great at customer support. The last thing your customers want is another “We received your message” email or “Thank you for holding” recording. Robots only succeed in making customers feel like another number, a dubious accomplishment for your team. They’re the opposite of the personal touch that effective support is supposed to be all about.

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How To Offer More Personal Customer Support Through Effective Automation

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Sailing With Sails.js: An MVC-style Framework For Node.js


I had been doing server-side programming with Symfony 2 and PHP for at least three years before I started to see some productivity problems with it. Don’t get me wrong, I like Symfony quite a lot: It’s a mature, elegant and professional framework. But I’ve realized that too much of my precious time is spent not on the business logic of the application itself, but on supporting the architecture of the framework.

Sailing With Sails.js

I don’t think I’ll surprise anyone by saying that we live in a fast-paced world. The whole startup movement is a constant reminder to us that, in order to achieve success, we need to be able to test our ideas as quickly as possible. The faster we can iterate on our ideas, the faster we can reach customers with our solutions, and the better our chances of getting a product-market fit before our competitors do or before we exceed our limited budget. And in order to do so, we need instruments suitable to this type of work.

The post Sailing With Sails.js: An MVC-style Framework For Node.js appeared first on Smashing Magazine.

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Sailing With Sails.js: An MVC-style Framework For Node.js

Help Your Content Go Anywhere With A Mobile Content Strategy

You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device, desktop, mobile or something else entirely.
Before you panic, I’m not advocating that you create individual content strategies for each device or network that your content is published to.

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Help Your Content Go Anywhere With A Mobile Content Strategy

How To Simplify Mobile App Data With Google Analytics And Tag Manager

Information about customers has never been available on the scale it is today. Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them.
As a developer, business owner or marketer, you need to know how to gather data and how to do it efficiently and in a scalable way.

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How To Simplify Mobile App Data With Google Analytics And Tag Manager

Journey Through The JavaScript MVC Jungle

When writing a Web application from scratch, it’s easy to feel like we can get by simply by relying on a DOM manipulation library (like jQuery) and a handful of utility plugins. The problem with this is that it doesn’t take long to get lost in a nested pile of jQuery callbacks and DOM elements without any real structure in place for our applications.
In short, we’re stuck with spaghetti code.

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Journey Through The JavaScript MVC Jungle

35 Beautiful Commercial And Free Joomla Templates

Joomla is one of the most powerful, robust and feature-rich content management systems out there. Besides being open-source, Joomla is capable of some really stunning designs through the use of modules and built-in display customizations. Below, we present a list of 20 35 of the coolest, slickest, most eye-catching Joomla template designs.
Also consider our previous article:
How WordPress Took The CMS Crown From Drupal And Joomla Joomla And WordPress: A Matter Of Mental Models How To Modify A Default Joomla 1.

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35 Beautiful Commercial And Free Joomla Templates

Beginner’s Guide To Ruby On Rails: Part 2

Last week we published Getting Started With Ruby On Rails, the first part of our Ruby On Rails introduction. We explained basic ideas behind Ruby and presented concepts and essential components of the language. In this article you’ll learn more about Rails, you will learn how to get Ruby on Rails running on your computer, and get an overview of the basic functionality of Rails and demonstrate how Rails’ main parts work together.

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Beginner’s Guide To Ruby On Rails: Part 2