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Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.”   

Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a necessary (and sometimes cool) part of being a marketer—but not all of them are worth your time. While your typical marketing conference has morphed from weak coffee and dry PowerPoints to free t-shirts and celebrity thought leaders, it can be tough to leave feeling like you’ve really gotten something out of the event.

We saw a need to change the conference experience. Because the experience of being a marketer has changed. 

Marketing now is harder than ever— it’s hyper-competitive, oversaturated and comprised of tired tactics that used to work. We need new solutions to old problems and actionable solutions to new problems. Especially when we’re forking out hundreds, or even thousands, of dollars on a conference ticket (money we could’ve sacrificed to the AdWords gods).

Enter Call to Action Conference.

“CTAConf has set the bar for what a marketing event should be: fun, engaging and insightful. No matter the experience level or skill set, every attendee left with a new set of philosophies and tactics to apply in their marketing practice”

Ray Silva, Strategy Lead at Apply Digital and CTAConf 2017 attendee.

Now in its fifth year (only 55 more ’til we get that diamond!), CTAConf 2018 is going to be more exciting, more targeted and more committed to your future success than ever.

Already sold on joining us? Get 10% off Early Bird tickets by using the promo code “CTAConfRevolution” at checkout.

Why this conference is different (we promise)

CTAConf merges carefully curated, usable content with…well, having a great time. It’s single track, allergic to fluff and ensures you’ll walk away with leading-edge tactics, all wrapped up in an amazing experience you’ll truly enjoy.

We’re talking hands-on workshops, a concert atmosphere, all-you-can-eat snacks and gourmet food trucks, organic networking, a genuinely friendly team and fun parties in the beautiful setting of Vancouver, B.C. (Credit to Mother Nature for that one.)

Even the sessions themselves, held in the historic and fully immersive Queen Elizabeth Theatre, will make you feel less like you’re at a “work event” and more like you’re at a Broadway show about email marketing called Don’t Spamalot. 



Most importantly, it’s designed to deliver practical know-how and future-proofing strategies from true experts covering every facet of digital marketing.

A glimpse at who’s talking and what you’ll learn

April Dunford, Wind at Your Back: Making your Market Category Work for You

April has spent her career launching innovative tech products and is a seasoned expert at getting traction in increasingly noisy markets. Prior to founding Rocket Launch Marketing, where she works with companies on market strategy and positioning, she was VP of Marketing at a series of successful high-growth startups and an executive at global companies including IBM, Nortel and Siebel Systems. She was also the top-rated speaker at last year’s CTAConf (she happens to be equal parts genius and hilarious).

In her talk, you’ll learn :

  • How to shift to a favourable market category to give your marketing programs added velocity
  • How to completely change the way customers think about your offering to remove friction in your funnel
  • The three steps for shifting market categories, from isolating your differentiators to finding your downstream customers and picking the best market current to ride
Rob Bucci, What Google Serves Up For Local Searches

Rob is the founder and CEO of STAT Search Analytics, a rank tracking and SERP analytics service for SEO experts. A developer and entrepreneur in the SEO space since 2005, Rob especially loves tackling big-data challenges in data mining and analytics.

He’ll be bringing his SEO expertise to the stage to teach us:

  • How Google interprets different levels of local intent and what searchers are seeing most often
  • How to refine your SEO keyword lists by comparing SERPs
  • How to better tailor your content to build more targeted ad campaigns that achieve better results
Hana Abaza, Product Marketing: Inside and Out

Hana is the Head of Marketing for Shopify Plus, a division of Shopify that powers some of the world’s fastest growing and most iconic brands (Rebecca Minkoff, Nestle, The New York Times and FAO Schwartz, to name a few). Prior to joining Shopify, Hana led marketing and growth in a variety of industries and has a proven track record for scaling teams, revenue and customers.

You’ll leave her talk knowing:

  • The guidelines for how and when to invest in product marketing
  • How to develop a go-to-market framework for your company
  • How to set up product marketing as a cross-functional powerhouse
Ross Simmonds, Beyond Google: How To Attract Relevant Traffic Through Diverse Channels

Ross is the founder of Foundation Marketing and creator and co-founder of content curation tool, Crate, and Hustle & Grind, an online store for entrepreneurs.

Over the last several years, he’s worked to help some of the fastest-growing startups and a variety of Fortune 500 brands succeed in their digital marketing efforts. His talk focuses on typically under-used and ignored channels as missed opportunities for quality traffic.

During his talk, you’ll learn:

  • What brands can do to spread their story beyond SEO & SEM
  • How brands can leverage communities and other networks to drive consistent traffic
  • Research and data on the importance of diverse channels
  • Examples of what happens when you embrace a more diverse content approach
Krista Seiden, Measurement for Growth

Currently a Product Manager and Analytics Evangelist for the Google Analytics team, Krista is a leader in the digital analytics industry and co-chair for the San Francisco chapter of the Digital Analytics Association. She has nearly a decade of experience in digital marketing, analytics, and product management, having led analytics and optimization at Adobe and The Apollo Group prior to joining Google.

Her talk will cover:

  • What growth marketing really is, beyond the buzzwords
  • How effective growth marketing is rooted in analytics, experimentation, and product development
  • How to strategically measure and use data for targeted growth
Cyrus Shepard, SEO Success: The One Engagement Metric to Rule Them All

Former Head of SEO and Content Development at Moz, Cyrus now runs Zyppy, a fast-growing SEO company. When he’s not consulting with companies big and small on how to improve their rankings, traffic and profits, he travels the world as a speaker, making complex SEO equations easy to understand.

This August Cyrus will take the stage to teach us:

  • How much speed and rankings matter and steps to improve the right areas
  • What “fuzzy” engagement metrics like bounce rate, time on site, pages per visit really mean and what you need to focus on
  • How to use SEO data to improve conversions
Oli Gardner, Content Marketing is Broken and Only Your M.O.M. Can Save You

Oli is not only an Unbounce co-founder, he’s an expert and international speaker on conversion optimization, data-driven design and landing pages (he claims to have seen more landing pages than anyone on the planet).

He’s often the highest-rated speaker at events around the world, including previous Call to Action Conferences. This year, he’ll be talking:

  • Data and lessons learned from his biggest ever content marketing experiment, and how those lessons have changed his approach to content
  • A context-to-content-to-conversion strategy for big content that converts, based on designing for your customer’s “aha!” moments
  • Advanced methods for creating “choose your own adventure” navigational experiences to build event-based behavioural profiles of your visitors 
  • Innovative ways to productize and market the technology you already have, with use cases your customers had never considered

What’s happening off stage

Learn by doing with Unbounce workshops

Get your hands proverbially dirty with interactive workshops on A/B testing, landing page optimization, PPC, analytics and mastering Unbounce for more conversions across every type of digital campaign. A full-day event prior to the conference, the workshops are a chance to work directly with seasoned pros on solutions to real marketing problems. Workshops have been so popular in previous years they were standing room only.

Make your first (or hundredth!) landing page, popup or sticky bar with us at the workshops, and learn all the insider tips you can take home to your team.  

Eat to your stomach’s content, on us

Call to Action Conference food trucks
When we say free food, we don’t mean “Enjoy these sweaty muffins! If you want lunch, there’s a Chipotle two blocks away.” We mean constantly replenished drinks, foodie-approved snacks and a lunchtime convoy of the city’s finest food trucks delivering everything from truly tasty salads to life-changing mac ‘n’ cheese. All included.

Meet, connect and party with great people


Call to Action Conference hovers around 1,200 attendees for a refreshingly intimate experience with the buzzing energy of a big-time event. Meet fellow passionate marketers from cities all over the world, mingle with industry leaders and see just how stereotypically Canadian the friendly Unbounce crew is.

“CTAConf was amazing! My favourite part? The caliber of attendees and the energy they brought. Met so many remarkable marketers!”

—Jes Kirkwood, Head of Content Marketing at ProsperWorks and 2017 attendee.

Soak up Vancouver at the best time of year


Business and pleasure do mix! Especially in summer. CTAConf 2018 is happening August 27-29, smack dab in the middle of Vancouver’s sunshine season. Take a seawall stroll between sessions, taste-test your way through a diverse food scene, hone your craft beer palate at one of many world-renowned breweries or tack on an extra day and get outside the city to those calling mountains. We turn into human prunes waiting out months of rain for a Vancouver summer and it’s totally worth it. Come see for yourself.

Enjoy champagne hotels at boxed-wine prices


We’ve secured 40-50% discounts on rooms at the Four Seasons Hotel Vancouver, Fairmont Hotel Vancouver and Delta Hotels Vancouver Downtown Suites, exclusive to CTAConf 2018 attendees and just steps away from the conference venue. Rooms are at first come, first serve and book up fast so grab yours ASAP and prepare your senses for the fluffiest of robes.

Join the revolution

Call to Action Conference 2018 is coming up fast and early bird prices are ending soon. Get your single, group or customer ticket before May 31, 2018 and come hold us to our promise. You’ll leave feeling inspired, energized and ready for marketing victory with tactics and strategies you can put into action the very next day. In other words, you’ll really get something out of this.

Don’t forget to sweeten that Early Bird deal. Use the promo code “CTAConfRevolution” at checkout to get 10% off all ticket rates. See you in August!

P.S. If you’re joining us from the United States, you’re in luck. Ticket prices are in Canadian dollars. Your boss basically can’t say no (and if you happen to be the boss, you can take your whole team). You’re welcome, eh.

Original article: 

Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

Beyond Tools: How Building A Design System Can Improve How You Work

When high potential projects fall apart, it’s often a failure of collaboration and alignment. The tools, the assumptions, the opportunity, and the intentions may line up, but if people don’t communicate or don’t have a clear map to help them move in the same direction, even the best projects falter.
Communication failures are human problems, so they’re messy and hard to solve. They involve feelings and a willingness to have uncomfortable conversations.

Original source:

Beyond Tools: How Building A Design System Can Improve How You Work

CSS Grid Layout

Since the early days of the web, designers have been trying to lay out web pages using grid systems. Likewise, almost every CSS framework attempts to implement some kind of grid system, using floats and often leaning on preprocessors. The CSS Grid Layout module brings us a native CSS Grid system for the first time—a grid system that does not rely on document source order, and can create complex layouts which are easily redefined with media queries.

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CSS Grid Layout

8 Things You Need to Know to Improve Your Influencer Marketing Campaign

influencer

You’re going to start your very first influencer marketing campaign, and you want to make sure it’s a success. Or maybe you’ve executed a few campaigns before, and you want the next one to deliver better results. Either way, knowing how to manage your campaign effectively is crucial if you want influencer marketing to work for you. While it’s not always easy to manage influencer marketing campaigns, you’ll find it much easier if you remember the following steps: 1. Set Up a Goal You should always start with a defined goal, regardless of whether it’s influencer marketing or any other…

The post 8 Things You Need to Know to Improve Your Influencer Marketing Campaign appeared first on The Daily Egg.

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8 Things You Need to Know to Improve Your Influencer Marketing Campaign

Why You Should Care About Website Architecture When it Comes to Your SEO

website seo and architecture

Moz’s Whiteboard Friday on IA and SEO I’ve always had a thing for site architecture and designing sites that are both user AND search engine friendly. However, it can be a bit challenging. Especially for those who have been doing SEO for a while. We all want to over-optimize every web page as much as possible. Well, stop doing that! In this video, Rand does a great job of explaining what you need to keep in mind when you’re designing a website that has both a good user experience and SEO. A Few Key Takeaways From The Video: Good information…

The post Why You Should Care About Website Architecture When it Comes to Your SEO appeared first on The Daily Egg.

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Why You Should Care About Website Architecture When it Comes to Your SEO

‘Get past personas’, and other takeaways from CTA Conf 17

Reading Time: 7 minutes

This week, I spent two jam-packed days at Unbounce’s fourth-ever Call To Action Conference. The one-track event featured some of today’s most influential digital marketing speakers like Mitch Joel, Kindra Hall, and Rand Fishkin.

WiderFunnel team at CTA Conf 17
The WiderFunnel team and I having a ball at the CTA Conf afterparty.

Session topics ranged from integrity in marketing, to performance marketing success, to the marriage of SEO and conversion optimization. But most shared a common theme: Don’t forget about the real person behind that click.

Knowledge bombs were dropped, important conversations were had, and actionable insights were shared. So, in today’s post, I’m going to share some of my most important takeaways from CTA Conf.

If you attended the conference, please share your favorite takeaways in the comments below!

1. Don’t be trendy, be data-driven

Featured Speaker: Oli Gardner

Unbounce Co-Founder, Oli Gardner, kicked things off on the first day.

Fun fact: Due to technical difficulties, Oli ended up acting out his entire opening video sequence (and most of the subsequent videos in his presentation). He handled the hiccup like a pro, of course, and launched into a great session on data-driven design.

One of the strongest points that Oli made was that digital marketing trends self-perpetuate, regardless of whether or not they are helpful to a user.

I know we, as data-driven marketers, ‘know’ this fact. We complain about ‘best practices’, and buzzwords, and yet we still get totally caught up in trends.

Remember when explainer videos became the end-all, be-all for homepages?

WiderFunnel CTA Conf Recap Oli Gardner
Oli pointing out the flaws in an old Unbounce explainer video at CTA Conf.

What happened? Hundreds of blog posts were written about explainer videos, and hundreds of explainer videos were produced to talk about how great explainer videos are. And then, every homepage on the internet featured an explainer video.

But…were all of those explainer videos really what customers needed? In some cases, but certainly not in all.

Instead, Oli spoke about the need to “mend trends”, and make design decisions based on data, rather than the most popular trend at the time.

We hold the same view at WiderFunnel. You can A/B test explainer video after explainer video. But to create truly impactful experiences, you have to go back to the research phase.

Use the data you have to drill into what you think are you most important business problems. And test hypotheses that attempt to solve for those problems.

2. Choose people, not personas

I’m not a big fan of personas. I’ve never kicked it with a persona.

– Wil Reynolds

But, without personas, how do I write the right copy for my customers at the right time?!

Don’t panic.

Focus on motivation instead

Featured Speaker: Joel Klettke

Conversion copywriter extraordinaire, Joel Klettke, spoke about how to read your customer’s mind. He emphasized the need to get past user personas and keywords, and focus on customer motivation instead.

Joel Klettke at CTA Conf
Joel Klettke on stage at CTA Conf.

We get stuck behind our screens, and start writing about ‘synergies’ and features that our customers really don’t care about.

– Joel Klettke

He outlined a framework for getting your customers to tell you about their pain points, anxieties, desired outcomes, and priorities, in their own words:

  1. Ask
  2. Record
  3. Analyze
  4. Feed
  5. Measure

Note: I didn’t dig too deeply into the framework, here. But Joel put together a resource for CTA Conf attendees, and graciously gave me the green light to share it. Check it out here!

Jobs To Be Done vs. Personas

Featured Speaker: Claire Suellentrop

On Day 2, Claire Suellentrop built on this idea of the dated persona.

She explained that marketers collect many data points about our prospects, like…

  • Gender, age, location
  • Title, company, industry
  • Married, no kids, one puppy

…but asked whether or not all of that data actually helps us determine why a real human being just bought a new backpack from Everlane.

As an alternative, she suggested the Jobs To Be Done framework. JTBD refers to your customer’s struggle to make progress on something. When your customer overcomes that struggle, the job is done, and they have made progress.

The framework looks a little something like this:

“When ____________ (event that triggers the struggle), help me ______ (struggle / job) so I can __________ (better life / done).”

To identify your customers’ struggle, Claire suggests actually asking your customers. She outlined several sample questions:

  • “Take me back to life before [product]. What was it like?”
  • “What happened that compelled you to start looking for something different?”
  • “What happened when you tried [product] that made you confident it was right for you?”
  • “What can you do now that you couldn’t do before?”

3. Tell the story, don’t just allude to it

Featured Speaker: Kindra Hall

One of my favorite speakers on Day 1 of CTA Conf was Kindra Hall. (Not surprising, as she is the storytelling expert).

Kindra dug into strategic storytelling in marketing. According to her, you should use a story every time you need to communicate value in your marketing.

Kindra Hall at CTA Conf
Kindra Hall sets out to define storytelling in marketing.

Storytelling is powerful because real life humans are attracted to great stories. (And marketers talk to people after all).

Stories, according to Kindra, stick with us and make us do stuff because storytelling is a co-creative process.

“As I am telling you my story, you are creating your own in your mind. I am giving you my words, but you are meeting me half way, and we are creating a shared memory,” Kindra explained.

The most powerful moment in her talk came when she challenged the audience with the biggest storytelling mistake:

Too often, we allude to the story, but don’t actually tell it.

– Kindra Hall

She showed two example videos to illustrate her point. In the first, a company founder almost told her compelling story about losing both of her parents, but glossed over the details. The result was a pretty video, with pretty music that almost created feeling.

In the second video, the founder told her full story, explaining how losing her parents shaped her company and product. The difference in emotional impact was kind of incredible.

And making your customers feel is a huge part of making your customers act. Because we — consumers, people, humans — don’t buy products or services…we buy feelings.

4. Pay attention to people signals

For goodness’ sake, solve the searcher’s problem

Featured Speaker: Wil Reynolds

Founder of Seer Interactive, Wil Reynolds, danced his way onto the stage, and delivered a really strong talk on SEO, conversion optimization, and the importance of people signals.

Wil Reynolds at CTA Conf
Wil remembers when he f*ed up, and forgot about the HUMAN element.

He didn’t mince words, explaining that marketers too often put conversions before customers. We ask “how do I get?” when we should be asking, “how do I help my customer get what they need?”

When you do an amazing job on search, you get to help people who are lost solve their problems.

– Wil Reynolds

Wil painted a picture of how we, as marketers, are letting our own wants override solving our customers’ problems. In the world of search, Wil pointed out that Google rewards pages that solve the searchers’ query. So solve the searchers’ query!

Much like we allude to stories, but often don’t tell them, we talk about listening to our customers, but often don’t really listen.

Instead of showing them product comparisons when they search “best CRM platform”, we pay to show them a landing page that claims “My product is the best! Get in my funnel!”

This isn’t just an issue in search or performance. In conversion optimization, there is an emphasis on velocity over user research. There is pressure to test more, and test faster.

But, we must take the time to do the research. To get as close to our customers’ problem, and tailor our marketing experience to their needs.

Win at SEO and CRO with a long-term vision

Featured Speaker: Rand Fishkin

Building on Wil’s session on Day 1, SEO wizard, Rand Fishkin, gave the audience actionable tips around how to optimize for searcher intent.

Rand pointed to conversion optimization.

At its core, conversion optimization is about getting into your customers’ minds, and testing changes to get closer to the best possible customer experience. To give your customer what they need, you must soothe their pain points, and provide a solution.

You can apply this same concept to SEO: If you 1) gain a deep understanding of what searchers are seeking, and 2) determine why some searchers come away unsatisfied, you can optimize for searcher task accomplishment.

Rand Fishkin at CTA Conf
Rand demonstrates how establishing trust leads to ROI.

Unfortunately, Rand pointed out, there is still a conflict between SEO and CRO, because conversion rate and searcher satisfaction are sometimes in direct opposition.

For example, let’s say you want to get more blog subscriptions, so you add a pop-up to your blog post. This may lead to a higher conversion rate on the page, but lower searcher satisfaction. Some readers might bounce, which may lead to lower organic traffic.

But, Rand ended on a high note:

You can win with long-term thinking. By always asking, ‘are we building a brand that’s helping people succeed?’

– Rand Fishkin

5. Don’t fear disruption. Own it.

Featured Speaker: Mitch Joel

One of the final speakers on Day 1 was marketing thought-leader, Mitch Joel, who shook things up a bit. Mitch spoke about what it means to be disruptive (and how to not fear disruption).

Mitch Joel at CTA Conf
“For a seed to achieve its greatest expression, it must come completely undone.”

When I ask C-Suite marketers to define disruption, the definition is never consistent. In fact, I often don’t get a definition of disruption, I get a definition of destruction.

– Mitch Joel

He asked, if disruption is the big bad wolf, who are the heroes in this marketing story?

Well, like the three little pigs, Mitch discussed three ways to be disruptive rather than be disrupted:

  1. Transformation: Business transformation is not your products or services, etc. It’s inside out. And it starts with technology. You need to be using the same tech, same form of communication that your customers are using.
  2. Innovative marketing: Innovation is not re-allocation of resources. It isn’t investing more in Google Adwords versus another channel. Real innovation is about making and creating new products and experiences that we can use to market with.
  3. Micro-transactions: Marketers and businesses get caught up in the macro transaction, in the purchase. But we live in a world of micro-transactions. This is the customer journey, and it is extremely important to understand.

Mitch Joel emphasized the fact that if you can apply these ‘three little pigs’ to your business model, you will be in a great place, though he recognized that it’s not always easy.

But nothing great is ever easy.

6. Be bold enough to be wrong

Featured Speaker: Michael Aagaard

Senior Conversion Optimizer at Unbounce, Michael Aagaard, closed out the two-day conference. His message was a simple but powerful warning against the trap of confirmation bias.

We, as humans, are not interested in information, but confirmation.

– Michael Aagaard

Confirmation bias refers to our tendency to search for and recall information in ways that confirm our existing beliefs, hypotheses, and expectations. And it is a threat to data-driven marketing.

Michael Aagaard at CTA Conf
Michael takes us back to ye olde London to make a point about the enduring power of confirmation bias.

When you A/B test, you are searching for objectivity. You are trying to figure out which variation your users prefer, outside of your own opinions and beliefs about what works best.

But it’s rarely that simple, even if you are a pro.

Michael showed us a landing page that he analyzed for a client, featuring a stock photo hero image. He said he had railed against the photo, and shown the client examples of the hundreds of other stock photos featuring the same model.

But, when he tested the landing page, he found that the original version, featuring the ‘terrible’ stock photo, was the clear winner.

“Maybe,” he said, “users don’t spend hours scouring the internet for stock photo sinners like I do.”

He urged the audience to be bold enough to be wrong, to challenge our hypotheses, and get out of the marketing bubble when we are trying to solve problems.

If we don’t get out of the marketing bubble, we end up making assumptions, and designing experiences for ourselves.

– Michael Aagaard

Go hang out with your customer success teams and sales teams; get outsider input on your ‘great’ ideas. Go find your own natural skeptic, and challenge your hypotheses.

Were you at CTA Conf 17? What were your most important takeaways? Who were your favorite speakers, and why? Let us know in the comments!

The post ‘Get past personas’, and other takeaways from CTA Conf 17 appeared first on WiderFunnel Conversion Optimization.

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‘Get past personas’, and other takeaways from CTA Conf 17

How to Micro Test New Product/Service Ideas Using AdWords

Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, many fine ideas still result in bankruptcy for their company, due to insufficient demand or failure to properly research customer desire. If you build it will they come? Often smart business entrepreneurs can still make big mistakes. With new product, service or business…

The post How to Micro Test New Product/Service Ideas Using AdWords appeared first on The Daily Egg.

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How to Micro Test New Product/Service Ideas Using AdWords

The 7 Principles of Conversion-Centered Design [Free 56-Page Ebook]

I’d like to meet the person who goes into IKEA to pick up a new fridge and walks out with only the fridge. If you’re like me, you inevitably wind up with a car full of junk products, an ice cream in one hand and two hotdogs in the other.

That’s because IKEA stores aren’t designed to help you achieve a single goal.

conversion-centered-design-principles-ikea-650
That’s a pretty crappy attention ratio. Image credit: ALEXANDER LEONOV via Shutterstock.com.

They don’t care about the “optimal route” to the cash register — they want you to snake in and out of the showrooms. They want you to stop and fantasize about chopping imaginary vegetables on their impeccable countertops.

If you’re shopping for a new fridge and you know that’s all you need, you’re better off going to an appliance showroom, where the goal is clear: Get your gadget and get out.

This focus on a singular goal is the same focus that lies at the heart of our latest ebook:

Maximize Conversions Using Conversion-Centered Design

Download this ebook and become an expert at building delightful, high-converting marketing campaigns.
By entering your email you’ll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.

For a marketer, conversion means convincing a visitor to do one thing and one thing only. Not one of many things, not accomplishing it in under seven seconds, not successfully navigating from one point to another — just completing a single business-driven objective.

Conversion-Centered Design (CCD) helps you design experiences that guide the visitor towards completing that one specific action, using persuasive design and psychological triggers to increase conversions. In other words, it’s about persuasion.

And as you’ll learn, persuading your prospects to take the desired action you want them to take doesn’t have to be difficult (especially when you’re not distracting them with 99¢ hotdogs).

You’ll learn:

  • The theory behind each of the 7 CCD principles (Attention, Context, Clarity, Congruence, Credibility, Closing, Continuance) and how they affect conversion rates.
  • How to leverage the principles to create and optimize high-converting marketing campaigns.
  • Why landing pages are instrumental to improving the ROI of your marketing campaigns.

You can grab the framework as a downloadable ebook above, or check out the content on our interactive site here.

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The 7 Principles of Conversion-Centered Design [Free 56-Page Ebook]

39 Tuneful Musical Instruments Icons [Freebie]

Music plays an important part in all cultures and comes in many forms. It’s a great way to stimulate our thinking and our creativity, and music instruments often even support therapy and healing.
Designed by the team behind IconCrafts, this music instrument icon set is dedicated to all music lovers. It consists of 39 carefully crafted vector icons. All icons are available as 48, 64 and 128px PNG (+ @2x 256px versions + sprites), as well as SVG files.

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39 Tuneful Musical Instruments Icons [Freebie]

Finally, CSS In JS! Meet CSSX

JavaScript is a wonderful language. It’s rich, it’s dynamic, and it’s so tightly coupled to the web nowadays. The concept of writing everything in JavaScript doesn’t sound so crazy anymore. First, we started writing our back end in JavaScript, and then Facebook introduced JSX, in which we mix HTML markup with JavaScript. Why not do the same for CSS in JS?
Imagine a web component distributed as a single .

Originally posted here – 

Finally, CSS In JS! Meet CSSX