Tag Archives: newsletter

The Psychology Behind a Perfectly Formatted Email Newsletter

perfectly formatted email

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…

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The Psychology Behind a Perfectly Formatted Email Newsletter

Preventing Spam: Bulletproof Solutions

Spam is probably one of the most difficult problems we have to deal with. E-Mail-filters, such as those used in GMail, provide accurate results, but not every company is willing to use extern services for its private mails. The problem occurs when web-developers have to display e-mail-addresses on a web-page.
How can you make sure that not a single spam mail will find its path to the inbox of your client?

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Preventing Spam: Bulletproof Solutions